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Is your Call to Action Missing In Action

By Frank Deardurff | January 24, 2023

Call To Action is a marketing term for any design to prompt an immediate response or encourage an immediate sale.

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The Back Pocket Speech

By Bret Ridgway | January 23, 2023

The back pocket speech is a 2nd talk you are prepared to deliver on a moment’s notice to an audience.

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It’s Time To Raise Your Prices

By Jeanette Cates | January 17, 2023

So, how do you raise your prices? Just do it. Announce the price increase if you want a flurry of last-minute sales and give a specific deadline.

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Asking For Help Can Be A Super Power

By George Callens | January 14, 2023

So, by bringing in a knowledgeable person who could give me an unbiased assessment I was able to get the problem taken care of.

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Visualize It Into Reality

By Armand Morin | January 10, 2023

Whenever I start a business, I start off with the optics—the optics being my logo, and my website. I want to know what it’s going to look like because it helps me visualize a successful company/product.

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Your Stage Introduction

By Bret Ridgway | January 9, 2023

Should you pre‐write the introduction you want the event emcee or whoever will be introducing you to the audience to read? In a word, yes. Does that mean every person…

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