7 Steps To Get High Rankings On Search Engines

Step 3: Keyword Density, content & blogs

In simple words, keyword density is the ratio of the word that is being searched for against the total number of words appearing on a given web page. If your keyword occurs only 2-3 times in a page of 500 or more words, obviously it has a lower keyword density than a keyword that would occur 8-10 times in a page of similar length.

As far as search engines are concerned, if a particular keyword has a higher density on a particular web page, then the chances of that page obtaining a much better search engine ranking increases almost exponentially. Not  all search engines compute or evaluate keyword density in the  same  way  and most have their own proprietary algorithm for calculating the average density of a keyword.

The placement of keywords, in any number of locations on the page, has different results in the various search engines as well. Hence, you  should try to write sentences that use your important keywords and key phrases. My recommendation if we are looking at percentages would be no more than 3% of the wording should be the same.

However in our testing this area really is not definitive as we have seen sites rank for a specific key term that only appears once on the page also sites that have a keyword far too many times on the page. What has worked for us is to keep it very much within reason and you will not go far wrong.

Secondly, Content. Content is absolutely crucial to the success of ranking and search on all search engines but especially Google. The higher quality and relevancy of the content not only will increase your rankings but also gives you a far better chance of ranking highly for what we call the “long tail search”.

You may have all your main keywords and terms figured out but ultimately we have no idea what phrase someone will actually search under using these keywords. It could be for example if they are searching for “health insurance” they may well just type in “health insurance” or they may type in “health insurance in the uk for a family”.

If your content contains these words or phrases that are identical or related you have a much better chance of ranking highly and thus getting more qualified traffic to your site. I would say that on a new site that content should start off at no more than 10 – 20 pages and grow slowly. Google will take note of a site that appears with hundreds of pages out of nowhere and initially view at as “unnatural” so grow your content slowly and make it unique and original.

Thirdly we need to look at “blogs”. This is a massively overlooked area by most people marketing on the net. The two main places you can go to set up with a blog are either at blogger or WordPress. Personally I would recommend WordPress. Here you can create a  blog that has so much Flexibility.

The choice of alternative plugins that can be placed on a WordPress blog is amazing and all designed to be SEO friendly. Also it can hosted on your own server so it becomes integrated with your own site. Search engines love blogs because of new original content being  added on a regular basis. This area really is   a whole topic on its own but I highly recommend that you research this and utilize it.

Step 4: Headings

The heading tags will make your headline bolder so it will stand out and will be recognized as important by the search engines. When writing your

headings, include your main keywords in the headings. Be as specific as possible to increase your chances of being listed in a reasonable spot  in  the search engines. For Example. You have a site selling Plasma TVs . You want to explain to your reader about different brands of Plasma TVs s so in the heading you could put PLASMA TV BRANDS. This will be in  bold and larger font size this signaling its importance.

Suggestions:

  • Use keywords that relate to the page content in your heading tags
  • Have your keywords occur early in the tags
  • Use multiple H2 and H3 tags where appropriate

Step 5: Filenames

One of the simplest methods to improve your search engine optimization is to look at the way you name your files. Google give lots of importance to file names. You should think what are you going to put in your web page  and then give it a relevant file name. How important is your filename? When you do a search in the search engines, most of them will highlight keyword(s) in your filename or your directory path. In other words Google is  signaling  the importance of filenames by highlighting it.

For example, if you have a site that sells electrical goods called electricalappliances the page that promotes washing machines should read in the file name electricalappliances. com/washingmachines.htm This is telling the search engine exactly what that file contains. This area is missed so many times but is a simple thing to do and helps your rankings. So please take this into serious consideration.

Step 6: Anchor text

Very simply  Anchor   text   is   the text (title) that appears within your hyperlink. Anchor text tells the search engines about the content of your web pages – what the page is about and how others perceive it. In  essence,  the anchor text is about the relevancy of your webpage based on a keyword. Therefore your anchor text should always  be  completely  relevant  to  the landing page (destination page) and should contain your keyword or keyword  phrase. 

For example. On a site www.electricalappliances.com the link that takes you to the washing machine page should read “washing machines”. Also on the plasma TV site the link that would take you too SONY plasma TVs should have the anchor text SONY PLASMA TV.

Step 7: Quality incoming links

Inbound links are links from other websites that point to your website. The number and the quality of inbound links has become one of the most important ranking factors in Google, Yahoo and MSN Search. It’s a simple principle: if Site a links to  Site  B  then it is seen by the search engines   as a recommendation; that Site A is ‘recommending’ Site B. The text that is used to link to your website is also very important (especially to Google). Try to include your keywords or phrases into the text that is linking to your site.

Now comes the most important part. Google ranks all pages on the internet by a system of page rank, commonly called PR. This ranges from 0 – 10. An incoming link from a page with higher PR counts several times more than a link from a lesser PR page. So the more links you have from higher PR pages the better is the chance of ranking highly in Google and other search engines. You build links gradually over a period of time. This is more prevalent with a new site rather than an aged site. This is because Google prefers to see steady natural growth. Of course, how quickly you can rank because of this is really down to the market and competition you are up against.

Finally, SEO is crucial to the success of any business online. The great thing about the internet is that it really is a level playing field. So there is nothing stopping you from ranking highly for a given keyword or phrase against even the biggest of companies.

Gareth Owen

Gareth Owen is a well known Search Engine Optimization expert and Internet strategist.

Get Our Updates

Get free updates to everything that's happening with Marketing University. Fill in the form below.