30X Blueprint

We’ve had a number of people ask for this so here it is, a step-by-step guide to my 30X System:

At its base, we surround a sales letter with multiple opt-in pages optimized for one keyword phrase each. It doesn’t HAVE to be 30, this is just the number I use as a base. It could be 30, 50, 100 or whatever amount of keywords you have for your sales page.

This will increase the opt-ins on your opt-in page, reads on your sales letter page and will increase your optimization exponentially especially in regards to sales.

Here you go:

1. Keyword Research
   1. Use Google’s Keyword Planner
      1. Type in main idea (ie: losing weight). You are looking for at least 30 keywords that will get you buyers vs. tire kickers (interest).
      2. Typically you’re looking for 4, 5 or 6 word keyword phrases.
2. Videos
   1. Generic if only using ONE video.
   2. Live person or PowerPoint can be used.
   3. IF you can, do 30 different videos using the keywords BUT you do NOT have to do this—this is IF you can.
   4. If you are using ONE video, you want to talk about that Main Idea (IE: losing weight) in the video, this way it will be applicable for all keyword phrases.
3. Record Video
   1. Camera for live or Camtasia for Powerpoint
   2. This should only be 2-3 minutes for the opt in.
   3. Upload to Amazon S3 or You Tube (I use Amazon S3).
4. Create an Opt In Page
   1. You can use my Opt in page plug in from the Marketing University Member’s area, but does not have to be this—just makes it easier. You can use an optin software of your choosing.
5. SEO Optimize Your Opt in Pages—Wordpress SEO/Yoast SEO (same thing).
   1. URL will be your URL plus keyword(s) separated by dashes (ie: ABC.com/losemy-baby-weight).
      1. Use EXACT match of your keyword — (even the little words such as “the” “for” “my” etc.)
      2. Meta Keyword (only need keyword Phrase)
      3. Meta Description
         1. Keyword phrase in beginning if at all possible
         2. 150 MAX (“If you want to lose weight for the prom…”)
            1. Can be random text other than keywords, but better if a quick explanation.
            2. Keyword MUST be in this Meta Description at least twice.
         3. Social Media Tab
            1. Facebook and Twitter—do them
               separate.
      4. Title = Keyword phrase.
      5. Description = copy from your meta description.
      6. This is the same information as Title and Description on the main page.
6. Duplicate It
   1. Duplicate Post Plug in – This allows you to clone an existing page to make creation of the other 30 pages faster.
7. Search and Replace Keyword Phrases on new pages
   1. This is manual
8. Repeat 30 times (or however many times you are doing it!)
9. Complete by adding the site Google Webmaster Tools and Analytics to your site.