Now here’s a mistake you need to look at from two different sides. This one has to do with testimonials. If you’re giving a testimonial to someone else what you hope for is completely opposite of what you want to do when someone gives you a testimonial for use on your site.
As a giver of a testimonial you hope that the other website owner will link to your website through your testimonial. Of course, in your testimonial itself you want to say something like “Hi, this is Frank Deardurff, co-founder of AskDatabase.com (Now Yurpl.com) and I’d like to tell you about…..”
At the end of your printed testimonial on their site you’re going to have your name and website URL. You hope that the URL is a live link directly to your website. They shouldn’t, but you hope that they do.
However, on your site you do NOT ever want to have a live link in the testimonials about your product. Why would you want to provide your visitor with another easily clickable distraction that takes them away from
your sales letter? You don’t, so any URL you listed with a testimonial on your site should NEVER be a live link. UNLESS you have it set to open in a new tab or window. This is an easy setting when creating the link.
ANY type of external links you have within your site runs the risk of leading a visitor away, never to return.