Book Launch Tips for Non-Fiction Kindle Books

“Just one simple marketing task each day can make all the difference in your book sales.”

Jeanette Cates
  1. Track your sales from day one. You get what you focus on— focus on results!
  2. Play the Amazon ranking game by tracking your category results.
  3. Encourage reviews. Vote for your favorite reviews. Send thank you notes to reviewers you know.
  4. Document the process. Take screen shots of each new ranking as you see it. They make great marketing materials!
  5. Go where the audience is. Buy ads and post articles on sites that your market frequents.
  6. Use profitable links. When sending someone to your book, use your affiliate link.
  7. Use tracking links for each source of traffic so that you can see where to put your marketing energy.
  8. Create a video book trailer. It’s more fun than you think!
  9. Follow up with your readers through an ecourse, designed to help them consume and use the information in the book. It’s also a great way to expand the content of your book.
  10. Brag about your book!

Post awards, rankings, and quotable reviews. Remind your subscribers about your book.

Pick up Jeanette’s “Market Your Book: 30 Day Plan for Fun & Profit” at

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Jeanette Cates

Dr. Jeanette Cates is a 20-year veteran Internet strategist, known for prolific product production. After a brief retirement she has returned to launch to help others build their online success.

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