Boost Your Website’s Relevancy

5 Tips and Tricks for a More Engaging Online Presence

In the fast-paced digital world, capturing your audience’s attention and keeping them engaged has become more challenging than ever. In fact, according to the Nielsen Norman Group, viewers typically leave a website within 10 to 20 seconds if they do not find something that captures their attention or engages them in what they’re searching for.

With millions of websites vying for the top spot on search engine result pages (SERPs), it’s crucial to ensure your website’s relevancy is on point. In this article, we’ll share some informative yet friendly tips and tricks to help you improve your website’s relevancy and, ultimately, its performance and even its conversion.

1.   Understand Your Target Audience

First and foremost, you must understand who your target audience is. This means knowing their demographics, interests, and preferences. Having a clear picture of your target audience will help you create content that resonates with them, increasing your website’s relevancy and engagement.

To get started, conduct thorough market research to identify your ideal customer. Create detailed buyer personas to serve as a reference when crafting content. Remember, the more you know about your audience, the more relevant your website will be.

I like to think of this section as an exercise in picturing who your website visitor might be like kind of like an actor getting into character. I once watched an interview with the late Robin Williams. He said that when he took on a new role for a movie, he would think of every detail about the person he would be portraying, even down to what they may be carrying in their wallet.

In all actuality, if you think about it, we should do a similar thing, even down to the wallet part. Seriously, how will they pay for your product? Are you providing that payment option? Some things to consider might be, what colors appeal to that market, what are their skill levels, education levels, or even consider the language they use. Does your website use words they can easily comprehend? Not understanding something can be a stopping point for them and they move on to the next possible option.

2.   Perform Keyword Research

Effective keyword research is the foundation of any successful website. Identifying the right keywords will help you optimize your website for search engines and attract the right audience. Use tools like Google’s Keyword Planner, Moz, SEMrush, or Neil Patel’s Ubersuggest tool to find relevant keywords for your niche.

As you conduct keyword research, keep these best practices in mind:

Focus on long-tail keywords: These are longer, more specific phrases that users are more likely to search for when looking for information. They often have less competition and higher conversion rates. And in all actuality people usually use more than one or two words when searching for something. A person searching for a video on making money from AI art wouldn’t just search for AI Art. They would probably search for “how to make money with AI art” or “tips to make money with AI art”. Those two phrases would be considered. Long-tail keywords.

Look for keywords with high search volume and low competition: This will give you a better chance of ranking higher on SERPs. Using the tools mentioned above you will find this data. Many website owners won’t take the time to do this. Too often people will just plug-in the same terms as everyone else and then wonder why they’re 20 listings (or more) in the SERPs.

Consider search intent: Choose keywords that align with the intent of your target audience. Meaning, to try and figure out what they are meaning to search for.

3.   Create High-Quality, Relevant Content

Content is king, and creating high-quality, relevant content is the key to improving your website’s relevancy. Focus on providing valuable information that solves your audience’s problems or answers their questions. The more helpful and informative your content is, the more likely users are to engage with it and share it with others.

Be sure to incorporate your keywords that you’ve located from above research as well as use words to their level of education. It is said it is best to write for a 6th grade education. Another word of warning is not to overuse your keywords when writing content for your web pages. Search engines frown upon that and consider it keyword stuffing.

To create relevant content:

  • Write in a friendly, conversational tone that resonates with your target audience.
  • Use visuals such as images, infographics, and videos to make your content more engaging.
  • Break up long paragraphs with subheadings, bullet points, and numbered lists to improve readability.
  • Update your content regularly to ensure it remains fresh and up to Even consider adding FAQ’s and blog posts to keep things fresh. An easy way to get content for your FAQ’s is to pull questions from your support desk. Or have a friend or associate look over the content. If they have questions, consider adding those to the Frequently Asked Questions.

4.   Optimize Your Website for SEO

Search engine optimization (SEO) plays a crucial role in improving your website’s relevancy. Optimizing your website for SEO will help you rank higher on SERPs, making it easier for users to find your content. To optimize your website for SEO, consider the following tips:

website optimizationUse your target keywords strategically: Include them in your image title tags, meta descriptions, headers, and throughout your content. Be careful not to overdo it, though, as I mentioned earlier because keyword stuffing can harm your website’s performance.

Optimize your website’s speed: Slow-loading websites often result in high bounce rates, which can negatively impact your search engine rankings. Optimize your images, enable browser caching, and use a content delivery network (CDN) to improve your website’s speed. A tool I like to recommend for testing your website’s speed is (See Frank Reviews for more info on this tool.)

Make your website mobile-friendly: With more people using their mobile devices to access the internet, it’s essential to ensure your website looks and functions well on various screen sizes. Use responsive design and test your website on multiple devices to ensure a seamless user experience. I recommend checking your site on a desktop computer, a laptop, tablet, and as many different phones as you can. There are some sites called browser emulators that can display various formats, but I prefer to check with the real thing.

5.   Engage with Your Audience

One of the best ways to improve your website’s relevancy is by engaging with them in various formats. The obvious way is via text

information but consider using images, illustrations, slideshows or even videos, etc. People learn or are attracted to what their preferred modality is, so utilizing various forms is important.

You may even consider blog posts, case studies, and testimonials. These are excellent ways to provide content that is engaging as well as satisfies content that the search engines love to see on your website.

Something that you might also try is adding a question to your website. Make it an open-ended question where they have to fill in an answer and not just answer yes or no. For example, using our long-tail keyword above you might have a question. “So that we can best provide an answer for you, what kind of AI art are you creating (or want to create) and what methods are you considering for selling your art?” With this method, they have to engage with you, and it also provides you with the information you need to add to your FAQ’s, add more content, write blog posts, or even create products with.

I hope these five tips and tricks on website relevancy will help you improve your online business and get you the traffic and results you are looking for.

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Frank Deardurff

An early love for graphics brought me online over 20 years ago which lead me to consume a vast knowledge in marketing, conversion, design and various types of web technologies. That information led to becoming a web master, serial entrepreneur, author, coach, trainer and That One Web Guy!

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