By the time you read this my “Build A Webinar” workshop will be over, and I’m sure many of you will have taken part in it. Here is the simple pre-sale marketing strategy I plan to use to promote it. This is the strategy I laid out in last month’s ( July 2021) Traces magazine. The article was called, “The Beauty of Pre-Selling Webinars.”
Two-Step Strategy:
- Create an opt-in page (just a video)
- Create a sales page (just a video)
On the opt-in page I’m going to tell them what the program is and the price of the program. I will give them this information before they even opt-in!
My video, on the opt-in page will say something to the effect of:
“Hi, My name is Armand Morin, and thank you so much for visiting our site. On the very next page, I’m going to tell you about something special I’m doing.
[SCARCITY] I’m taking a handful of people and walking them through my Build A Webinar program. This program
is designed to not only have them walk out of it with their own webinar but have them walk out of the program actually in profit.
[TAKEAWAY] This program is not for everybody. The price of the program is $1997.
If this isn’t for you, great. We can part right now as friends and maybe we can work together in the future. But if this is what you’re looking for…
I will go into more detail about it and again, tell them again and again, and again, it’s $1997 and then I will send them to the sales page.
What I’m doing is qualifying the heck out of them before I even ask for their name and email address.
Think about it…the person who opts-in to see the next page (the sales page) already knows what the program is and what the price point is… and they are still willing to give me their name and email address! At that point if I don’t sell them, something is wrong.
This strategy takes the focus off sales and puts the focus on qualified opt-ins.
If the person opts-in already possessing the price and knowing exactly what the product is, the likelihood they are going to purchase is very high.
So, my strategy is to get them to opt-in because the more of these highly qualified people I get to opt-in, the more sales I will make.
My opt-in page has actually turned into a pre-sale page. And I take it one set further. On the opt-in/pre-sale page, I tell them there’s a limit to how many people I’m going to accept. I now have added scarcity to the equation before they even see the sales page.
This is going to be a very simple process. It goes without saying that the pages will be very professional and look great.
It also goes without saying that I will follow up with those who leave their email address but don’t buy, with my 8-day follow up email series.
I’m really excited about this, and I’m positive it will work, but we’ll not know until the numbers are in. If fact, I should know the numbers before you read this article.
This isn’t brand new to me. I’ve successfully used pre-sale strategies when selling my MU Titanium program and more recently with my Webinars On Demand program. This time, I’ve just tweaked it, and I feel I’ve made it much better.
I like trying different strategies like this. Why?
In this online industry, people have seen almost every type of sales strategy there is. They, in fact, can become blind to them, but when they run into a new strategy it makes them stop and take notice. Wish me luck!
