As with any new undertaking, the excitement of starting a new business venture is enough to spark action. Big goals are set and hope is at an all-time high. Early success is very possible, but many struggle to meet their expectations.

Maybe you are a new digital marketer. The allure of working from anywhere in the world and having the freedom and flexibility to live a life you can only dream of will always inspire newcomers. Especially with how easy people make it look. But how many actually become successful?

Or the business owners who are experts in their field, but new to digital marketing. There is so much to learn and so many options… how do you filter through the noise to achieve results?

No matter who you are or where you are at on the journey, one thing is certain—challenges will be encountered on the road to achieving your goals. How you respond will determine whether you reach the summit or not.

A clear goal is important, but there is one thing you can do to help ensure you actually get there.

You must commit to
achieving your goal.

This may seem obvious, but not everyone who decides they will do something actually commits to it.

Without commitment, goals become optional. Commitment is unwavering. Commitment requires sacrifice. Commitment means you will do anything and everything that is necessary to achieve the end result (without hurting others, of course).

Commitment means you are willing to endure the pain and anguish that you will inevitably encounter on your journey to achieving anything substantial. Commitment can never be casual.

Casual decisions and undertakings fade away along with the action to realize them. Casual becomes comfortable and comfortable does not push past pain and struggle.

Comfortable gives up.
Comfortable never wins.

As a business owner, you know you will be placed in uncomfortable and unpleasant situations, and undoubtedly be stretched.

Not just from being pulled in so many directions while running your business, but stretched mentally, physically, and emotionally. You will encounter situations that will test your will, your patience, your hunger, and your faith.

If you made a commitment to yourself that you will achieve your goal, there is only ever one action. Keep pushing. Keep your eyes on the prize and keep grinding. It takes grit and persistence and you have to be willing to get uncomfortable.

Embrace the struggle.
Where there is no struggle,
there is no growth.

Obstacles can be opportunities if you can keep that perspective. That alone can be the hardest thing to do, but they are there if you look hard enough.

Commitment also requires patience and faith. If you keep doing the right things and taking action towards your goal, you can expect good results, but it will not happen overnight.

There is a story of the Chinese bamboo plant. Whether it is accurate or not, it is an inspirational metaphor for success in business and life.

bamboo trees scenery

So, the story goes… the Chinese bamboo plant does not grow steadily like any other tree or plant. Once planted, the bamboo farmer must keep watering and fertilizing the seed, never seeing anything sprout from the ground for four years.

Then, seemingly out of nowhere, the bamboo breaks the surface and grows at an astonishing rate of two feet per day, reaching heights of 90 feet in just six weeks. If, at any point, the farmer stopped watering the seed, it would
never break through the surface of the ground.

The bamboo farmer is patient and has the ultimate faith that his consistent effort will bring his goal to fruition, even while seeing no results for four years. That faithful consistent action eventually brought him a thriving bamboo with explosive growth.

You can see the clear correlation of this story to life and business. As exciting as it may be to see immediate results and experience instant gratification, it is important to understand that there is a gestation period from the time the seed is planted to the time of harvesting the fruits of your labor. That span between the seed and the fruit is consistent and persistent effort.

As with the Chinese bamboo, you have to continue to put in the work, fine tune your skills, hone your craft, give to the world, and contribute to society through the work you do and the products and services you provide.

If at any time the bamboo farmer took shortcuts or decided that he didn’t feel like watering the seed, or quit watering it entirely, the bamboo may never break the surface.

You cannot expect results
if you adopt a mentality of
taking shortcuts.

I am all for smart, efficient action and, of course, with time and experience, things become easier. But, thinking that you can get without giving or bringing true value is a mentality that will never create longevity.

We are living in some uncertain times. In just a few months, we have experienced and are still fighting a worldwide pandemic, protests and social unrest, and historic levels of unemployment.

People are really struggling and this affects everyone. Businesses are closing down, and many that were about to reopen, have been looted and destroyed. People are looking for new ways to make a living from home, out of necessity.

For those just getting started, setting big goals is great, but remember that learning a new skill can take some time. If you are reading this magazine, you are already on the right track. Commit to YOUR Chinese bamboo and keep watering it every day.

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Greg Harada

Greg Harada runs MarketBoost, a digital marketing agency helping local businesses get more customers through creative video marketing. Learn more about what we do at www.marketboost.com.

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