A question I’ve been asked a few times of late: “Do I need to blog? and if so how often should I post?”
My thoughts are if you have a website, it is a good idea to blog. Before I go much further I want to take a time out and explain what a “blog” is.
A blog is actually an abbreviation for “Web Log.” An easy way to under- stand what blogging is, is to think of it as journaling. It’s a post or series of posts about whatever your heart desires.
I’ve seen blogs on hundreds of topics. Topics like Internet marketing; using social media for your business; becoming a parent; becoming a dad; becoming a mom; being a grandparent; there are food blogs, help blogs; blogs on training fitness; woodworking; you name it and you can probably find a blog on it.
That brings me around to why you should be blogging and are you blogging enough?
If you like writing then blogging may be for you. It’s a good way to become an expert on your topic and there are various ways to monetize a blog, but that is another discussion.
Returning back to my thought above, “if you have a website, it is good to have a blog.”
Many business and website owners are using blog software (WordPress) to build their site on and some people are under the impression that if they build their website on the WordPress platform, they don’t need to blog and in my humble opinion, that’s not exactly true.
While having a site built on that platform does help you in search engine listings for the most part (provided you have it set up correctly.) I still think it is a good idea to set up a blog on the site, as well.
And here is why I think that — it tells the the search engines you are an active business and have fresh content on your site. It adds additional relative content to the site, and it gives the customer/end user more information about your product or service.
Plus it keeps the visitor on your site longer which gives you more leverage of promoting what you are offering.
In addition search engines monitor visitors length of visit. If they see the visitor was there a while, it means your site was relevant for what they were searching for which in turn creates better ranking for you.
The final question which is where we actually started, “are you blogging enough?” In most cases I would have to say that answer is NO! I’ve seen many blogs with maybe only two posts that seem to be a few years old.
Ideally, I would think two posts a MONTH is the bare minimum. With that being said, there are times when I get SO busy that I do in fact forget to blog. I’d actually like to get at least two blog posts a week on my sites.
There are so many things to blog about for your business. Think about special offers, new product lines, maybe even your policies on doing business, business beliefs, ideas for new product lines, tutorials on how people could use your products, problems your product helps the visitor solve.
Maybe even tips that purchasers of your products could use — even if it isn’t related to your product.
Blogging about these kinds of things helps build a relationship with your customer or potential customer. They will want to come back and see what you’ve posted next, and in the process they may find out they do in fact need your product or service.