Generally we hear that going too fast can be deadly. Well, of course, if you look at this in the context of driving that is probably true but when it comes to your website it couldn’t be further from the truth.
For many reasons we want our website to be as fast as possible.
A few of the reasons are the fact that if our page takes too long to load the visitor will leave before they even see your content. Another reason would be that most search engines these days check for the speed of your site as part of its evaluation for search engine placement.
If you feel your site is loading slow check it, gtmetrix.com to see for sure, or at least check to give yourself a place to measure from.
Next, decide where you can “cut weight” and improve your speed. One of the biggest places is with images not being optimized for the web. There are many places and free applications you can use to optimize your images and then reapply them to your site.
Another place to look for extra weight is within the site code itself. Now, before you get worried that you are not a programmer or webmaster this one is pretty easy. More and more of us are running sites that are created with the WordPress system.
Many times, when we are creating our sites with WordPress we tend to add plugins that we’ve heard about, thought they were cool or wanted to try them. And, in many cases, we’ve added more plugins than we really need or we haven’t updated them and they might be causing conflicts with other plugins causing the page to load slowly.
One other place that I will recommend to check that might speed up your website is contact your web host and see if there are any conflicts or errors with your website. Maybe even ask if there is any caching they would recommend at the server or site level that will speed up your site.
Most hosting companies will be glad to check that out for you and give you the help you need.