Find Out What Your Customer Wants

What do your customers want? That is a question that I believe very few people ask. Many times, we don’t really consider it too much because we think we know what our customers want. As marketers today, we can have the attitude that ‘they want what I give them’, rather than finding out what our customers really want and then simply giving it to them. If you think about it, this is a much easier (better) approach.

When you actually know what your customer really wants, then you don’t have to think and contemplate about it. They know what they want, and they’re hoping that someone creates something that fills the need. So, all you have to do is create it, and say, “here you go”, and they will naturally want to buy it. That means there’s no hard sell in any part of the process at all. It becomes a very easy sell.

So again, the question is, what do your customers want? How do you figure out what your customers want? It’s simple; you ask them! Making assumptions can be a costly mistake for your bottom line.

Periodically I ask my customers questions. It may be through email, a survey or a post on Facebook, LinkedIn, or some other social media site. For example, a couple questions I’ve asked have had to do with where I might hold my next big live event. I have asked, “Where should I hold my next big event?”

I provided a list of 10–12 different cities, including some of the ones we were considering.

I knew where I wanted to do it, but I wanted to test it to see if there were other answers I wouldn’t have considered before. We didn’t get a huge response, because it’s probably a boring question for people to answer, but from the responses we received, the number one location was New York city.

Find Out What Your Customer WantsI would have never guessed that because historically very few Internet marketing seminars are held in New York city. I can only think of one or two, during the course of time I’ve been in this industry, and I’ve been around for a long time. The reasons include it’s expensive, it’s difficult to get to and it’s also very expensive to get supplies to you at the event. There are a number of other reasons, as well, but those are not important for this article.

The next city was Orlando, Florida, which is where we have done several events before. I love Orlando because there are a couple of event venues there I like to use. The third choice also surprised me. It was Chicago. Los Angeles came in fourth, and Las Vegas rounded out the top five locations for my next event.

As mentioned, I never would have guessed that NYC or Chicago would have been there if I hadn’t asked that question. I wanted to be sure that I’m giving my customers (as well as potential customers) what they want by holding my events where they want me to, and where they will travel to.

Another question I have asked is, “What autoresponder do you use?” The reason I asked that question is because I was in the process of creating a new product and it had to do with email, so I wanted to integrate with the most popular autoresponders that my customers were actually using. I asked the question and received a lot of answers, some common and known to me, but I also got a quite a few companies that I wasn’t familiar with. There were many autoresponder services I’ve never heard of before and that was a shock to me.

Another example of a question that I posted on Facebook was, “If you could make WordPress do anything you want it to do, what would you want it to do?”

I received a bunch of responses on that one. Some people responded with good ideas while others were a bit crazy and asked for things that were just not possible, but at the same time helpful because it showed me what they wanted. The reason why it’s good to ask your customers what they want is very simple.

We sometimes believe that we know what our customers want, and we don’t see the need to ask anymore. That’s false.

We all go through periods where “I know better than my customers.” Then there are the people who want to think like Steve Jobs, when he said, “how can a customer or focus group really tell you what they want because they don’t know what they want until they actually see it.”

I completely agree with that statement when talking about innovation, but in many cases, we aren’t talking about innovation with our online customers. What we’re really talking about is finding out what their main problems are so we can solve it.

So, asking your customers what they want makes it easier on you, because by them telling you what they want they give you an indication as to whether your big idea is going to sell or not.

That’s important information to know before you even create the product.

Find out what they want and deliver it to them on a silver platter! If you know ahead of time what your customers want, then you can create your product correctly, all but guaranteeing that it is going to sell and make you more money!

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Armand Morin

Armand Morin is an Internet marketing industry expert who has built a multimillion-dollar international business. In 1996, he started with $1.83 in his pocket and no experience and has grown it into a multi-million dollar international business, which has done business in over 100 countries around the world.

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