Create a Signature Product To Brand Your Business and Build Credibility.
There are many ways to start earning income on the Internet, but the best way, in my opinion, is to create a signature product that shows others what you know about your specific niche topic. This product can start out as something simple and then evolve into one that can represent you well and lead to many opportunities over a period of years.
Starting out with an audio product will be the fastest and easiest way to get started with this business model. Think about what you would like to be known for on the Internet and then create a short outline that highlights the points you would like to make. Record yourself discussing this topic in great detail and sell it as an mp3 download. You may also want to have someone create a graphic and then burn the recording to a CD. You can sell these or send them out as bonuses when someone buys another product or course from you later on.
Your signature product that begins as an audio recording can then be used as the foundation for more products. I recommend starting to create a new product immediately after the previous one is completed and made available for sale. By doing this you will have a product line that continues to grow as your business grows. Everyone has a different learning style, so be sure to have your audio transcribed to include the written version for those who prefer to read. Also create some short videos to add to your channel on YouTube to attract new prospects who prefer to learn by watching.
Over time you will be asked to speak on webinars, live streams and at live events about your niche topic. Again, refer back to your outline to make sure to include the salient points of what you know and believe in when you prepare your talk or slide presentation.
I have found that the signature product I created almost fifteen years ago is still the area where people think of me when they want to know more about what I am doing. Positioning yourself and your business in this way is an excellent marketing and branding strategy that will serve you well over time.
Your self confidence will build as you see that you are thought of as an expert in your niche, and more opportunities for business growth will present themselves. Set some goals as to what you would like to achieve, and then follow with more signature products and courses along the way.
Remember that the reason to start an Internet business is to give you the time and financial freedom to live the life you choose. Download free training on building your online business by visiting Getting Started Online to learn how to write viral short reports, blog, become involved in social networking and learn the technology needed to build a profitable online business.
