I believe that affiliate marketing is an excellent business model for those just starting out online, but I am also a proponent of having your own affiliate program as soon as possible.
This will make it possible for you to have virtual sales agents who are ready and willing to recommend your products and services to the people on their lists. And, best of all, they only get paid when they have made a sale for you. Let’s take a closer look at how this all works.
As soon as you create your first product, set up your own affiliate program. You determine how much you will pay in commission to those who promote your product, and then you create promotional tools to make it as easy as possible for your affiliates to be successful.
Remember that affiliate marketers have a choice of what they will promote, so make it worth their time and effort to recommend you and your product.
Some of the tools may include sample emails for the affiliates to use in their mailings, banners of various sizes, tweets to use on Twitter, and brandable reports that can be given away online.
You may also want to include sample ads that can be used to promote your product with Adwords and other types of paid advertising.
Videos may also be a part of what you offer, as long as they are relevant to what you are offering.
Regular trainings for your affiliates will help to ensure the success of your promotions. Even the most experienced affiliate marketers enjoy seeing exactly how the product creator would like for their product to be presented to others.
This is also an opportunity for you to get to know more about the people who will be promoting for you, and to answer all of their specific questions.
Make it easy for them to track their progress. Everyone likes to know exactly where they stand when it comes to making sales. I like to see the name and email address of the person who has purchased, and that is easy for you to set up within your affiliate program.
Contests are another way for you to encourage others to promote for you. Even though the thought of winning a prize should not influence whether or not someone will recommend your product, it does become a motivating factor. Choose prizes that are appropriate for what you have to offer, and have several tiers of prizes.
You want to make sure winning something is not out of reach for any of your affiliates.
It just makes sense for you to leverage the power of affiliates while building your business. You can increase your sales exponentially when others are driving traffic and leads to your sites on a regular basis. And, because affiliates are not paid until the sale is made and the product is delivered satisfactorily, you do not need additional funds in your budget to start your affiliate promotions right away.
Your affiliates are part of your sales team, and can make the difference in how successful you are online.
Set up your affiliate program, recruit a variety of people who will make recommending and promoting you and your products a top priority in their business, and then provide them with the training and tools to make this a winning proposition.