Let’s assume we now have a product and a domain name. What’s the next step? A logo for the product.
Start by going to www.graphicriver.net. Graphic River is owned by a company called Envato. They also own Theme Forest, Code Canyon and a bunch of other things. When at Graphic River, click on Logos. From there, you will see Templates—at the time of this printing—almost 60,000 of them to choose from. The really great part about Graphic River logos is that they are very reasonably priced, and their site is very simple to use.
For example, if you were looking for a logo based for a marketing company, you just type the word “marketing” into the “Search Box,” and you’ll get a ton of logos based on that keyword.
Stay away from certain things that I call “marketing clichés”. For example, arrows pointing up or graphic bars going up is cliché when it comes to marketing. Stay away from anything with too much shading or too many gradients because they don’t look good in black and white. What you’re looking for is something relatively simplistic.
The process may be simple, but it’s also tedious. It may take you a long time to find the right logo. By taking a couple of hours to research this, you’ll be able to find an icon that is appropriate for your product or service. But, I don’t stop there.
Once I find the logo I want I contact the person who created the logo to see if I can pay them to put my tagline on the logo, this way you don’t have to try to do it yourself. It never hurts to ask, and sometimes they may even do it for free.
So, now you have the domain name, the product name and logo. The next step is to create the actual product.
Now, it’s time to create the product. In this case, it has to be a relatively high end, high ticket product.
I think when you’re first getting started your initial price point, for a high ticket item, should be at least $497. I think today the $497 price point (basically $500) is really one of the sweet spots, that in most markets, anyone can sell. While I think $497 is great for your very first high ticket product, I don’t think it’s the ideal price point.
Let’s look at what I consider the price points for a high ticket product…
- $497
- $997
- $1,997
- $2,497
- $4,997
- $9,997
You can go up from there, but for this example, I’m going to work with these price points. I’m giving you price point options, but my initial reaction is going to be a $2,000 to $5,000 price point. That’s my gut instinct for a high ticket product.
I feel the price point you need to be at is, at a bare minimum, $2,000 (i.e. $1,997), but I made some variations to this because I realize that there is a certain segment of the population, who may be like I was many years ago, and they are afraid of the higher price point—and that’s okay. I want you to be comfortable at every stage I’m going to go through.
I need to make an important point here…your price point is dictated by the amount and quality of content in your product, which means that a $497 product “may” have less content than a $5,000 product. The reason I say “may” is because every now and then you might want to spoil your market.
So, you may want to create a product at a low price point that has maybe twice the amount of content. Why? To mess up our competitors!
