You have done your research, identified your target market and worked hard on preparing an eBook that’s right on trend in your niche.
After initial success it seems your sales have trickled down significantly and your returns are rising. Your question now is what happened and where you did you go wrong?
If your information is solid and unique you need to ask yourself some hard questions. Do you have to change the content to increase your sales? Or do you need to make a few simple adjustments to get those sales back on the rise and prevent more refund requests?
Boost Your Book Sales Give away free samples.
We all know that people in the grocery stores or coffee shops love to try something that’s free. Let prospective buyers have a sample of your eBook. Provide a link on your website that allows viewers to read a sample chapter.
Then circulate that link to every site, forum and discussion group in your niche. The more people who sample your work, the more potential buyers you attract.
A free sample can also reduce requests for refunds. This gives the buyer the opportunity to see if this information is right for them and if it’s worth buying. An informed buyer is more likely to be a satisfied buyer.
Don’t be afraid to highlight the money back guarantee. A strong guarantee of satisfaction can actually reduce your refunds. Use visuals and add a gold seal or other icon that shows a guarantee symbol.
Buyers want to be sure that their purchase information is safe. Instead of saying, “ Your order is secure” add to your link “Order Now on our Secure SSL Server” (or other appropriate security message).
Apply your “Order Now” link several times in your sales letter and in several locations on the sales page. Each time you add more reasons to purchase your product or add a bonus offer; include your Order Now link.
Never make your prospect search for how to buy. You want to win them while they are eager to have what you are promoting.
Include a Check New Titles link on the inside of your eBook being careful not to interrupt the flow of your content. Have your link in the opening page with your welcome, in the signature line of your “about the author” page and on the last page of the copy.
If you already have a title for the next eBook, use in the link. While the reader is enjoying your work, it’s a great time to promote another eBook. Make it easy for a satisfied reader to find and buy more eBooks from you.
Add a bonus survey at the end of the eBook. Ask your reader to “review” this eBook by answering a few questions for a Special Free Bonus Gift. Add the link for the review.
When the reader finishes completes the review they go into your autoresponder and the Bonus Gift is sent immediately with a note from you.
You can get useful information from your readers this way which will help in targeting your next product.
Building a relationship with your buyers is crucial. Keep them informed of what’s coming next and take the steps to make them happy by giving them the opportunity to be the first to get in on your newest product.
