How important is working with a great copywriter? Well, how important is your copy?
Your copy is arguably one of the most important aspects of your marketing. Without great copy, you can’t expect your marketing messages to be very effective. But what if you’re not the greatest copywriter in the world?
Guess what, you’re not alone. There are a lot of very successful marketers out there that actually write very little of their own copy.
There are a lot of reasons why you may want to hire a copywriter. Maybe it is something as simple as the fact that you just don’t have the time to write your own copy. Whatever the reasons, you must make sure that the person you hire is more than capable to do the job.
Do your homework. Never just hire the first person that you come across who says they can write copy. Do the research and find the person who is going to do the best job for you.
Ask your work colleagues if they know of, or have worked with, a professional copywriter before, and whom they have used. Don’t be afraid to ask some of your clients if they can recommend one. Recommendations of people you trust can be very helpful in your search.
Don’t stop there. Just because someone recommended a copywriter to you doesn’t mean that that person is right for you. When you find a potential match, ask for a few samples of their work as well as client references.
Read through the samples. Ask for something they’ve written for other people. By looking at copy they’ve written for other people, you’ll be able to determine how persuasive their copy is.
Contact at least two of the references that they provide you. Never take anyone at their word. Just because they say they are a copywriter doesn’t mean they write great copy. I am an Internet marketer, so I don’t want just any copywriter. I want someone who has written for products that sell on the Internet.
Be very careful about hiring copywriters who have only written for print media and have never done anything online because there is a big difference in copywriting online as opposed to print.
Like any budget-conscious entrepreneur, you may feel uneasy about spending money on copywriting. But, it is a necessary expense in order to grow your business.
There are certainly techniques you can use to save money on copywriting.
You can start off by getting your thoughts on paper for what you would like to see in your copy. Then, ask a copywriter to critique or edit your existing copy. You will usually find that it will cost you less to do that than to have the copywriter start from scratch.
There are a lot of deciding factors when it comes to cost of hiring a copywriter. One of which is how much exposure that copywriter has had. Some copywriters are really good, but they don’t charge as much as others do.
Pricing for copywriting varies greatly. You could pay $1,000 – $10,000 for a sales page. That’s a broad spectrum, but it depends on the individual and what you want done.
In some cases, great copywriters may expect a percentage of your sales. This percentage will probably be at least 5%. But copywriting is the lifeblood of a business. So, you have to decide what’s a fair rate for the work you need.
You may really love one copywriter’s samples, but decide to go with someone who is a little less impressive, but less expensive. It may be a copywriting style, previous work or just a sense of humor that impresses you about a particular copywriter.
Above everything else, you need to make sure that you and your copywriter have the right chemistry. If you find your relationship tense, you may want to find another copywriter. After all, success comes from “teamwork.”