When I think about having to come up with something new, whether it’s having to launch a new product or create something new, it’s not exciting to me. While, it may be at first, it’s also very stressful.
Don’t get me wrong I’ve made a lot of money over the years, but it’s time to focus in on certain things, specific pieces that will be easy to create and make sense for long term business success.
Many times, we overlook what we have sitting in our own pocket at the moment.
Think about the products you have; are you really marketing them as effectively as you possibly can? There aren’t a lot of people or organizations I know that market as effectively as they can. They simply don’t take the time because they get caught up in that “new syndrome” and think there always has to be something new.
You have to stop the madness, focus your energies and think about it logically in regards to your process. The fact is, you need to build a real business.
So, instead of contemplating creating something new, start thinking about how you can revamp or make what you already have better and market it more effectively. Instead of going out and trying to find something new all the time, ask yourself each and every day, am I marketing my products the most effective way possible.
If the answer is no or I’m not sure, then you have to come up with the answer for why not? It’s a tough answer. It’s easy for others to say “do this, this and this” but it’s not easy to look at your own business and understand what’s happening and needs to happen to make it better.
It’s an endless loop but the good news is that once you implement this, your life and business will instantly become more simple because you’re no longer thinking about the next latest and greatest thing to create; you’re thinking about marketing what you have already, you know exactly what you’re going to do every single day when you wake up in regards to marketing your products and that’s where your time gets focused on.
With that being said, while it’s simplistic, it may not be easy to get in that mindset, but strive for it and I promise, your life will be a lot less stressful!
