When you put out a new product, you have to launch it. There’s no question about that. The only variable is the size of that product launch.
Robert Plank
You might not have a gigantic list or an army of affiliates but you still should take these tiny steps to make sure people see what you have to offer. Even if you only have an email subscriber list of 100 or 1000, send a series of emails to that list in those few days leading up to your launch!
When sitting down to write your pre-launch emails, always keep these things in mind:
- Send those emails out on a schedule
- Have the product ready to go first
- Send short messages.
There’s nothing worse than having total writer’s block on a day you HAVE to send out an email, so crank out 3 or 4 emails, and schedule them in advance in your autoresponder.
Another big mistake is writing the emails before the product is ready.
Finish your product and have it completely ready to launch so you don’t “run out of gas” after you’ve written the pre-launch emails. Finish the product, decide on a hard launch date, and decide on the number of
pre-launch emails, and now you know exactly how many emails you have to write.
It’s easy to mail out 3 or more emails if you think of emails as short notes or reminders. You don’t have to write a novel in the emails you send, that’s what your sales letter is for!
Write your emails with a single call to action: to be ready to click over to your sales letter on the launch day.
When deciding what to write in those emails, I always fall back on a classic formula: AIDA. Attention, Interest, Desire, Action.
On the first day, get people aware of what problem you are about to solve, even explain “the hard way” to solve it.
The next day, get their interest by showing them the biggest and most impressive benefit your solution will provide.
The day after that, list a few benefit points directly from the sales letter to get them ready.
On the launch day, simply tell people, “Go here now!” And give them the URL to click to. It’s that simple.
You can use many other shortcuts to writing pre-launch emails. You could copy chunks of your own sales letter and use it in an email to make a point. You can send reminders about previous emails or explanations about single benefits.
You could even mail out “lessons” overcoming common objections or explaining why your solution is the best.
If you don’t already, I want you to launch your next product on autopilot with your email autoresponder. If you want to involve affiliates or run a pitch webinar, that’s separate. At least have your email launch sequence queued up so you are free to focus on the actual marketing of your product.
