I must confess, I have focus issues—mostly because I’m trying to get so much accomplished in my day. I’m sure you are, too.
I mean, really?! It’s not our fault; we are trying to run an online business, create products, coaching or whatever you do; it all takes time. Not to mention the things we do when we’re not working. After all that’s the reason we work in the first place.
We get so busy doing those things, we forget or just run out of time to work ON our businesses. Or, we get overwhelmed with the thought of setting up a full marketing campaign that it never gets implemented, and then of course, business suffers because your customers or potential customers never see us or hear from you.
So How Do You Fix Marketing Time?
As a solopreneur everything is on you, so you just have to make time to do one marketing thing a day. Sometimes that marketing thing maybe one part of the process that helps you reach the goal of implementation.
Day One: Determine the task; set an implementation date (hopefully day five or sooner); and create your to do list for this task on what you will do each of those days. Let’s say my task is, create an email series for an opt-in on my website, or an automated email to my list.
Day Two: I decided to create eight emails, so today I’m writing the first three.
Day Three: Write the next three emails.
Day Four: Write the final two emails. Print out all eight and read them out loud to make any corrections needed.
Day Five: Add the emails to your autoresponder service and start the automation and or connect to the form on your website and pat yourself on the back for completing that daunting marketing task.
What other goal you ask? Well, that could be a blog post telling about your product or service, break it up into a couple of days if necessary. For my blog post, I write it, reread it out loud, locate an image, tweet about it, post to Facebook, Linked In, etc. You can see how that could easily be broken down into maybe a few minutes each day to get it done.
Other ideas could be setting up a Facebook ad, a Google ad, or setting up website security. If any of those things are doable in one day, even better, if not, plan it out and knock it out to get your one marketing thing a day done!
I use Asana for task management, and I recommend it. It’s quite robust, so if you want something simpler, check out Todoist which Armand has talked about previously. Both are available online and on mobile apps for free. Even more simple, open up a Google doc and create a bulleted list.
The important thing is…Just start!