Are you in the business of selling products? If so, then I want to talk to you about your bonuses. If you’re not already offering bonuses, you should be. They are an incredible resource for enhancing your sales. Whether it is on the Internet, through radio or television, magazine or newspaper ads or whatever you use to promote your products, a bonus will be equally effective.
Bonuses can be used as a motivational tool. A solid bonus can be the deciding factor that pushes a consumer to make the decision to buy. It’s not really that complicated. You simply need to give a person the reason why they should buy today as opposed to waiting.
You see this technique used in infomercials and radio ads. People use terms like, “act now”, “order today” or “for a limited time.” Then they follow up with “and you will receive,” then list a bonus. It gives the consumer the idea that they are getting more for their money. They’re getting a bargain. When people think they are getting something extra, they are more likely to purchase.
There are two things to remember when using bonuses to help sell your products. First, the bonus has to be honest and second it has to be consistent with the product that it is going with.
Keeping your bonus honest means that you never want to lie to a person in your sales letter. If you lie, they will come back and find you. They will let you know that you have lied to them, and they will never buy anything from you again.
You want to avoid that at all cost in order to keep your integrity, to keep your credibility and to continue to keep that person as a customer for as long as you possibly can. One of the ways you do that is by making sure that the bonus is delivered as you describe it. Don’t oversell the bonus and then under deliver. That is as important as having a quality product in the first place.
Making sure that your bonuses are consistent is extremely important, as well. Your bonus could be like a double-edged sword, meaning that if you have the right bonus for your product or service, it can greatly enhance the amount of sales that you have, but if you have a bonus that is inconsistent with the product or service that you’re selling, it can go against you.
To me, this is probably one of the biggest mistakes that most marketers and businesses make on the Internet — their bonuses are inconsistent with their current offer.
For instance, if I’m buying an eBook on on how to set up my own greenhouse, and the bonuses are 101 Ways to Use Resell Rights Material and How to Make Money on eBay, that’s absolutely inconsistent with the message. I am looking for information on greenhouses and plants. I am not looking for information on business or anything about business at all.
Why include a book like that? Just because it is free doesn’t mean that it will enhance the offer. Yet, we see many people do this over and over again.
Be very careful with what you offer to your customers. It has to be consistent, and it also has to be honest. Making sure that your bonus both fulfills the promise that was made and complements the product that it goes with will keep your customers happy and coming back for more.
