Maximize Your Websites Potential

Insights Your Website Stats Should Uncover

If you have a website (and I’m guessing you do or want to if you’re reading this right now), you might have heard about something called “website stats.” But what are they, and why should you care? This is one area I see so many website owners forget about or just don’t realize the importance of them.

Website stats are little reports that tell you all about what’s happening on your website. It’s peeking behind the scenes to see who’s visiting, what they’re looking at, and how they’re finding you. Think of it as your website’s diary, keeping track of all the action. Many website owners are surprised to find out that their website hosting may already have stats in the control panel.

Now, what you might be wondering is, “Why should I bother with all this stat stuff ?” Good question! Paying attention to your website stats can help you make smarter decisions about your website.

website stats tell you who's visiting your websiteThe first thing you’ll want to know is who’s coming to your website, and those stats can tell you that. Are they mostly kids, adults, or maybe even folks from other countries? Knowing your audience can help you tailor content to them. If you’re a toy store and notice lots of parents visiting, you might want to feature more parent-friendly content or specials on specific toys.

As a web guy I’ve always used this information to improve the images, colors, and words selected. If you know who’s visiting, you can improve your search engine optimization (SEO) to attract more of those kinds of visitors. On the flip side, if you review your stats and realize your visitors are not the intended market this could explain the lack of sales conversions and you can restructure the site to attract the right audience.

Knowing who visits your website is really important for these reasons:

  1. Targeted Marketing: When you know who’s checking out your site, you can make ads and messages that speak directly to them. This makes them more likely to buy stuff or do what you want them to do on your site.
  2. Better User Experience: If you make your website fit the people who visit it, they’ll like it It’s similar to having a store that’s set up just the way your friends like it when they come over—it feels nice and makes them want to come back.
  3. Smarter Business Moves: Knowing who’s interested in your site helps you make smart decisions about what to sell or how to make your site It’s comparable to knowing what your friends like to eat so you can make sure there’s always something they’ll enjoy when they come over So, knowing who checks out your website helps you make it better for them. And when your website is better for your visitors, it’s better for your business too!

Why It’s Important To Know How They’re Visiting:

Understanding how visitors access your website offers insights into their browsing behavior. Some think this isn’t as important but, if your website looks bad to visitors chances are they won’t stay long. Here are key metrics you need to know:

  1. Operating System (OS): Your stats should show which OS visitors use—Windows, macOS, iOS, or Android. Crucial for compatibility and user experience. If many use iOS on mobile, focus on mobile optimization for iPhones and
  2. Browser Type: Knowing visitors’ browsers—Chrome, Firefox, Safari, or Edge—ensures compatibility. Prioritize testing and optimization for the most popular browsers to ensure I’ve actually seen where components of a website didn’t show in one browser. Amazingly enough it was the order button. That’s why it’s critical to test in various browsers.
  3. Device: Insights into devices—desktops, laptops, tablets, or smartphones—aid responsive design. Prioritize mobile optimization if significant traffic comes from mobile devices, ensuring fast loading and effective content display on smaller A fact you may not know but many search engines now implement mobile first indexing. Meaning they favor websites that have optimized their websites for mobile devices.

As you can see from this information, knowing how visitors are accessing your website allows you to tailor your design, content, and marketing strategies to better meet their needs and preferences. Having real data about your website visitors can improve the user experience, improve your targeted marketing efforts, and most importantly improve your conversion rates, and we all want sales!

You can guess who visitors are, and what they are wanting but why guess when this data is available to you behind the scenes?

Imagine your website is a treasure chest of information, and people are trying to find it. Website stats can tell you how people are discovering your treasure. Are they typing your website address directly into their browser, finding you through a search engine like Google, or maybe clicking on a link from social media?

Understanding this can help you focus on the best ways to promote your website and attract even more visitors. You will be able to see what keywords or keyword phrases they used in the searches as well. This information provided by your website stats can also be used in email marketing, social media messages, YouTube Videos and more. Imagine if you could use their words in these areas, how much more likely are they going to relate to what you are promoting?

Additionally, knowing where they are coming from is like free marketing studies for you to find out more about your potential customers.

Once people land on your website, what are they interested in? Website stats can show you which pages are getting the most attention. Maybe your blog posts about DIY crafts are super popular, or perhaps people can’t get enough of your cute pet photos.

By knowing what content is a hit with your audience, you can create more similar content and keep your visitors happy and coming back for more. Also, if they’re not getting to the pages you want them to get to, you can put in a plan of action to get them there using better link strategies, keywords, or even images. Your stats software will also tell you of errors like 404 pages (pages not found). You can quickly see if maybe a page was removed or even just spelled incorrectly.

Imagine if you have a lead generation page where a visitor can download a free report, special download, webinar replay, and they receive a “page not found”; what does that say about your business? That you didn’t test the process? That you’re unreliable? Or maybe you just didn’t proofread well enough ad had a typo? Your web stats can help bail you out of these embarrassing situations.

Did you know that website traffic can change depending on the time of day or day of the week?

It’s true! Website stats can reveal when your website is busiest. This can be handy if you’re planning to launch something new or schedule important updates. For example, if you find that most of your visitors come in the evening between 7-9 pm on a Thursday, you might want to save your big announcements for that time.

This information can also be helpful as to know when to send your emails since you now know what times they are online doing research. It’s also beneficial to see what time they’re online surfing. You can quickly see what time you might make your online social media posts simple from checking your website stats.

Ever heard of the phrase: “Time flies when you’re having fun?” Well, the same goes for websites! Website stats can tell you how long people are sticking around. If visitors are leaving right away, it might mean they’re not finding what they’re looking for. On the other hand, if they’re hanging out for a while, it’s a sign that they’re enjoying your content. You can use this information to tweak your website and make it even more engaging.

We’ve been told you only have 3-5 seconds to make an impact on the website visitor. Knowing how long they are staying may give you an idea of what tweaks you need to make on the page they’ve visited. This gives me the perfect lead into the next topic—bounce rate.

With your website stats you can also see if they’re a first time or repeat visitor as well as the number of pages they’re looking at. The more you know about how long they’re staying and where they’re visiting, the more you know what areas need work and which ones to leave alone. Sometimes it may only take adding a few more links, buttons, or linkable images to get them to stay on the site longer.

Bonus Tip: If you see they’re only visiting certain pages or maybe just one page, visit those pages and see if there is a call to action on them. By chance, do they get to the bottom of the page and there is nothing for them to take action on? I see this more often than not. Maybe you have an order button, but they still have questions. Why would they click the order button? In that case maybe you add a section of text that says, Still Have Questions? Or maybe even add a FAQ section.

By knowing how long they are staying you can plan accordingly.

“If you fail to plan, you are planning to fail.”—Benjamin Franklin

Let’s talk about bouncing. No, we’re not talking about trampolines here! Bounce rate is a fancy term that tells you how many people leave your website after only visiting one page. If your bounce rate is high, it could mean that your website isn’t grabbing people’s attention or answering their questions. By figuring out which pages have the highest bounce rates, you can focus on improving them and keeping visitors interested. The best place to start is with headlines and the website copy/text.

So, there you have it! Website stats might seem like a bunch of numbers at first, but they’re actually super helpful in understanding how your website is doing. By paying attention to who’s visiting, how they’re finding you, what they’re looking at, when they’re visiting, how long they’re staying, and where they’re bouncing, you can make informed decisions to make your website even better.

While there is so much more we could talk about regarding your website stats I felt these were the key areas to get you moving in the right direction. Check out Frank Reviews: AWStats in this edition of Traces for my thoughts on this tool. Keep an eye on those stats, and watch your website’s potential improve, and in the long run give you better sales leads, conversions and more.

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Frank Deardurff

An early love for graphics brought me online over 20 years ago which lead me to consume a vast knowledge in marketing, conversion, design and various types of web technologies. That information led to becoming a web master, serial entrepreneur, author, coach, trainer and That One Web Guy! FrankDeardurff.com

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