Narrow Down The Scope of Your Newsletter

”To keep things fresh, consider changing the ads frequently, aligning them with your marketing campaigns… This diversified approach adds value to your subscribers’ experience as they receive different perspectives and insights from different publications.“

This month, I want to share a few methods that you can use to narrow down the scope of your newsletter and ensure that it revolves around what you can offer to subscribers of it.
One way to approach this is by manually curating your newsletter. Take the time each week to select three relevant items that you want to share with your audience. This hands- on approach allows you to have complete control over the content you send out.

Narrow Down The Scope of Your NewsletterAlternatively, you can delegate this task to someone else. Hire someone to research and compile the content into a simple newsletter format, which can then be sent out on a regular basis. By putting this process on autopilot, you can focus on other aspects of your business while still providing valuable content to your subscribers. I touched on this last month when I talked about building your dream team and also where to find that dream team!

A third method involves utilizing the power of RSS feeds. Integrate the RSS feed of your choice into your newsletter, and it will automatically pull in the desired number of articles based on your settings. Whether you want to include one article, three articles, or even ten, the choice is yours. Select the content you want to showcase, including the headline, image, and description, and the system will do the rest.
When it comes to the frequency of sending out your newsletter, you have the flexibility to choose what works best

for you. Whether you prefer daily, every other day, weekly, or monthly updates, simply set the desired frequency and let the system do its job.
Once you have determined the subject line of your newsletter, usually the name of your brand or publication, it’s time to create the email with the newsletter. Add the RSS feeds of your choice and customize the presentation of the content. You can leave the articles as simple links or transform them into hyperlinked text. Additionally, if you want to enhance the visual appeal, consider adding images or thumbnails for each article. Update the content based on the schedule you set, and there you go…your newsletter is ready to be sent.
A professionally designed newsletter template is the perfect place to showcase your logo and any additional branding elements. Include the promised content, which will automatically update on the specified schedule. Furthermore, you have the option to include advertisements above or below the content as a reminder to your subscribers what it is you have to offer them.
To keep things fresh, consider changing the ads frequently, aligning them with your marketing campaigns. By integrating multiple RSS feeds, you can ensure that the articles in your newsletter are sourced from various reliable sources. This diversified approach adds value to your subscribers’ experience as they receive different perspectives and insights from different publications.

The concept I’m introducing here is what I call an atomic newsletter. It simplifies the process of curating content for your subscribers while ensuring that you are providing them with valuable information from a variety of sources to put you at the top of their mind when it comes to what it is that you provide for them.
Building an opt-in page for your newsletter is a straightforward task. Simply add your logo, headline, and an opt-in box for email addresses, along with a few persuasive words. With such a minimalistic design, there’s no need to overwhelm your potential subscribers on this page.

Once someone has opted in, it’s essential to acknowledge their action and show appreciation. Sending them to a thank you page after the opt-in process helps to nurture the relationship and set the stage for future interactions.
By narrowing down the scope of your newsletter and focusing on the content that aligns with your offerings, you can deliver a more targeted and engaging experience to your subscribers. Whether you choose to curate the content manually, delegate it to others, or leverage the power of RSS feeds, remember that providing information that is valuable is key to building a loyal and engaged audience. Use these strategies to start your newsletter or start implementing some of the ideas I have given you to your current newsletter and watch it thrive!

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Armand Morin

Armand Morin is an Internet marketing industry expert who has built a multimillion-dollar international business. In 1996, he started with $1.83 in his pocket and no experience and has grown it into a multi-million dollar international business, which has done business in over 100 countries around the world.

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