“Let’s be realistic here, I don’t expect the vast majority of you to go out and knock on doors. Now some of you might be doing that already, and that’s okay. That’s a good thing, and you should keep doing that. But life is much easier now.”
Armand Morin
What is Outbound Marketing? It’s where you reach out to the customer rather than sitting back and waiting for the customers to come to you. One of the things that I learned a long time ago is that if you want to make money quick, or if you want to make money fast, then you go to the customer.
One of the very first jobs I ever had was knocking on doors selling vacuum cleaners. I sold vacuum clears door-to-door for about five and a half years. Not only did I do it, but I also actually got quite good at it. I knocked on literally thousands of doors. I don’t know how many thousands of vacuum cleaners I sold throughout those years.
The fact is, for five and a half years, I woke up every morning with no game plan and spent the rest of the day traveling to various neighborhoods ringing doorbells, hoping someone would let me in and…
- Listen to my sales
- Buy a vacuum cleaner that, when they woke up that morning, they had no idea they needed or
…then an hour and a half later, I was walking out the door with a sale. Now, that my friends is power…you started with nothing, you had no lead, you had no contact, and you made a sale out of nothing. It was the most empowering experience I’ve ever had.
Let’s be realistic here, I don’t expect the vast majority of you to go out and knock on doors. Now some of you might be doing that already, and that’s okay. That’s a good thing, and you should keep doing that.
But life is much easier now. We now have a tool that can enhance your door knocking or replace it (if you don’t like door knocking). That tool is the internet.
Thankfully, these days, my business is primarily on the internet.
Lately, there’s been this mesh of online and offline marketing that’s been converging quite rapidly. Let me explain.
As a marketer you need to get your products and your services in front of a client. How do you do that? Well, first of all, you need to identify the client.
One of the greatest tools that you can use is LinkedIn®. Just go to LinkedIn.com and sign up for an account. You probably have one already, whether you are actively using it or not.
Once you have your LinkedIn account set up you can log in and search for the exact type of customer(s) or companies you want. You can search for their job title. You can look for different kinds of companies. You can look at the revenue or the volume that the company is doing.
You can look at all these crazy statistics that people only dreamt about knowing a few short years ago. And those stats are right there at your fingertips. Every one of us has access to this.
Now this two-step strategy that I’m about to explain is the simplest strategy that you have ever heard of.
I have students literally making tens of thousands of dollars selling their services, selling their consulting, and selling their products, utilizing this simple two-step method. So, are you ready? Here it is.
First, identify who it is that you want to sell your product or service to. Who is your most ideal type of person? Then you search for these people on LinkedIn. Once you’ve identified them, you have this list of all these people in front of you. You then contact them by sending them a message.
In this message we’re just going to introduce ourselves. We’re going to tell them who we are, what we do and then ask them if it would be okay if we sent more information. That’s it, you leave the next step up to them. It’s a very simple strategy.
For example, let’s say I was selling a local video marketing service to these businesses. In my message, I’d say something like,
“Hi, my name is Armand Morin, and I just want to let you know that I help businesses like yours get ranked to the top of YouTube, and if you’d like, I can send you some more information on how I can help you get to the top of YouTube and be number one in your niche, in your market, and in your industry. Let me know. I’ll talk to you soon.”
That’s it. It’s a simple message.
The vast majority of people will probably not respond to you, or they’ll reply, “don’t contact me,” and that’s okay because we can’t sell everyone, but you will get some positive responses back.
Here’s an example.
I have a student that contacted 20 people using this method, and they got one sale out of it. Now, just think about that. They contacted 20 people. That means they sent 20 messages (no cold phone calls or door knocking), and they got one person to say yes. And then they sold that person on a monthly service.
They simply sent 20 messages to people who had never heard of them before and made a sale that will generate recurring income for them. That’s incredible!
They did this again when they were marketing a different service and they got one out of 40 in that particular example. I have students all over the world using this exact strategy so this is not some theory that I think will work. It’s being used around the world. You may not think that one out of 20 or one out of 40 is much, but you have to realize there were no advertising dollars spent, no phone solicitation, and no foot work visiting businesses or ringing doorbells. All that was required was sending a simple message.
Once again, it’s a very simple strategy:
- You identify who it is that you want to market
- Use LinkedIn to gain a little bit of information about
- Simply send out a feeler message informing them who you are, what you do and then ask them if it’s okay to send them more information.
You’ll get some people to say yes. Of course, the better your teaser is the more likelihood that someone will contact you.
If you’re not making money in your business right now, the question I have for you is, “how many people did you reach out to, and how many people did you offer your products, services, coaching, consulting, whatever it is that you do, to today?”
If the answer is nobody, well, maybe that’s the reason why you’re not making enough money. This is not that difficult. Sales is a numbers game. It doesn’t matter if it’s online, offline, or anything in between. And the way we need to play this is putting the numbers in our favor. And, you know what? It’s a whole lot easier getting rejected online than it is going to someone’s door and knocking on it and having them slam that door in your face…that’s a little more personal.
“I repeat, if you’re not making enough money, then maybe you should institute an outbound marketing strategy where you actually reach out and go and get the customers.”
Think about that for one second. If you’re a coach, if you’re consulting, if you’re a mentor of some sort offering your personal services, (let’s assume that you’re offering a relatively high-end service, maybe it’s $500, $1,000 or $2,000 or more dollars per month), it doesn’t take a lot of people in order for you to build a significant monthly income.
If you don’t have enough leads coming into you, then you need to reverse the situation and actually get people to see your offer. And the only way to do that without spending a boatload of money on advertising, is to reach out and contact them.
Should you continue to advertise? Definitely! This Outbound Marketing is just another tool in your marketing toolbox.
This is not difficult. Start doing it now! I guarantee you, the more people you reach out to, the more money you will make, that is the simplicity of it.
