PLR, Private Label Rights Gamble

Many people feel like they’re gambling when they choose a PLR product to sell. After all, there is no cut-and-dried formula for finding a topic and a product that people are sure to buy.

dr. jeanette cates

Slot Machine Method for PLR

PLR, Private Label Rights Gamble
Private Label Rights Gamble

Enter the Slot Machine. With its spinning reels, flashing lights, and occasional payoff, you can at least feel like you’re having fun while you do it! Here’s how it works.

Reel 1 is your topic. You “spin” and it spits out a topic that you may or may not be interested in. Let’s say you’re looking at the fitness industry as your target market. The topic reel may have lose weight, chair exercise, steel abs, toned arms, etc.

Reel 2 is your market segments. It has the markets that are interested in fitness: men, women, teens, women over 30, men over 50, senior women over 65, busy executives, stay at home moms, retirees, bicyclers.

Reel 3 is your main benefit. In the case of fitness is may be get back into shape after the baby, attract the opposite sex, have more dates, live longer.

Now that you have your “reels” set up, it’s just a matter of spinning:

Spin 1: Lose Weight | Retirees | Have More Dates

Does that work for you? If not, spin again…

Spin 2: Chair Exercise | Busy Executives | Live Longer

Now that would appear to work! So you now know you are looking for a chair exercise product you can use to target busy executives.

It could be an audio product they could listen to at their desk; a video product they could watch and follow on their computer; or a set of cards they could print and shuffle when they have 3 minutes to spare.

Like gambling, there is no “sure thing” when it comes to choosing a niche and a product. But using a simple technique like the Slot Machine Method can make it more fun and help you narrow your choices faster.

Get Free Updates

Get free updates to everything that's happening with Marketing University. Fill in the form below.

Posted in ,

Jeanette Cates

Dr. Jeanette Cates is a 20-year veteran Internet strategist, known for prolific product production. After a brief retirement she has returned to launch to help others build their online success.

Get Our Updates

Get free updates to everything that's happening with Marketing University. Fill in the form below.