1. A Place To Put Resale Rights Products
Maybe you bought resale rights from Armand, bought resale rights on your own or even have finished products you haven’t marketed yet.
If you create a membership site, and you have lots of resale rights in that same niche, that’s easy bonus content to drip out. Those resale rights products aren’t making any money sitting on your hard drive, what have you got to lose?
2. Easy Way To Deliver Products
Most membership site software makes it easy for people to recover their lost download links, and allow you to easily cut off access or provide expiring download links. Membership sites make product delivery so easy, you should make the shift right away.
3. Drip Out Bonuses
To increase monthly retention, reduce refunds, and eliminate buyer overwhelm, drip out chunks of content slowly like an autoresponder. Why would any of your customers want to cancel or refund if they wait just a couple more days to get access to that juicy bonus?
Your “Resale Rights” products would be great for this. (See #1)
4. Four Day Cash Machine Upsell
Some membership software allows you to make content available for only a few days at a time.
Consider this scenario: people join your “intro” membership level. After a few days, your software moves that member to the “special” level. After four more days, that user is moved (not copied) to the “full” level.
You create a single post in the “special” level that gives them a special button where they can get a special deal with extra bonuses. The result: someone joins your membership site and gets a chance to jump at your special offer.
If they don’t, it’s over (but only for that person) after four days!
5. Lead-in Products
You can create a single membership site and really get two to ten products out of it. Simply create a different membership level for each product, and create a simple sales letter for each one.
Even if your membership software doesn’t allow you to have multiple membership levels, pull out the downloads and create a different download page for each of your lead-in products.
I hope one or all of those reasons gave you renewed energy towards creating a membership site.