When I entered the Internet Marketing space, I approached it with a strategic mindset. I had a clear vision of where I wanted to be and a solid plan to get there. My key tactic was to identify a niche that was underserved and not widely discussed. I wanted to offer something unique and valuable to the marketplace. In fact, I talked about this niche so extensively that it became a widely recognized subject.
Surprisingly, when I initially started teaching and speaking on Internet Marketing, my focus wasn’t on marketing itself. Instead, I centered my discussions around the concept of outsourcing. I was passionate about sharing knowledge on how to leverage other people’s skills to develop software, without having to personally code anything. These techniques revolutionized the industry and set me apart from my competitors.
One of the reasons I gained a competitive edge was that nobody else was doing what I was doing in the field of software development and outsourcing way back then. I had mastered the art in a way that others couldn’t replicate. This knowledge allowed me to offer a wide range of services within this specialized area. My flagship course became a comprehensive guide on outsourcing and software development, establishing my reputation as an authority.
However, there came a point when I wanted to redefine myself and be recognized as an expert in Internet Marketing as a whole, rather than just software development. To facilitate this transition, reinvention was necessary.
Reinvention is a vital step for any business to continue progressing and evolving.
When starting out, it is important to determine what you want to be known for. Once you have made that decision, you need to develop products and services centered around that idea. For instance, let’s consider the diet industry. In this market, I recommend creating a range of lower-end products to attract a following. These products could be priced between $7 and $21, each focusing on teaching a specific technique, aspect, or principle. Gradually, you can introduce higher-priced products at $37, $47, $77, and $97. Naturally, price points will vary depending on your specific market.
To make higher-end products more appealing to the general public, you can explore options like offering a payment plan. For example, you could sell a premium product for three payments of $47. The aim is to create a product line that emphasizes and enhances your main objective. In essence, you want your name to be synonymous with your core industry and what you excel at. Remember, building a product line and establishing expertise takes time, but it is crucial for creating a sustainable business. This process takes time and dedication, but the results are well worth it.
You want your name to be synonymous with your core industry and what you excel at. — Armand Morin