I’ve said this time and time again. People go through this process of what I would refer to as internet amnesia. When they get on the internet, they think that they’ve got to sell or do affiliate marketing or teach people how to do internet marketing. Yet they have absolutely no experience in internet marketing, affiliate marketing, or coaching.
Without divulging any actual details of a recent consult, let me give you this example. I start every consult by getting to know my students—who they are, what they have done in the past and what they are hoping to do and create. I asked this person what experience they have had in business up to now. This individual has had success with a specific business. They made some unique moves in their specific field and had good success.
So, they went ahead and did a second scenario in the same field. Again, highly successful in doing some pretty extraordinary things that the average person has never done before.
It was a great story, and I was excited for what I might be able to do to help him advance. We get to the point where I ask him what his goal for the next year is—what is it he ultimately wanted to do? And he said to me…affiliate marketing. I said, What? What do you mean?” They had decided they wanted to teach people about affiliate marketing. I asked how much success he had had with affiliate marketing. He let me know he has made $2,000 with it. I asked him if he felt that made him an expert enough to be able to teach other people about affiliate marketing. And he did agree that it didn’t. And then he wanted to teach some other this generic marketing? And again, I asked have you had any success with that? “No, but I watched a YouTube video on it, and a friend told me about it.” I explained that didn’t make him an expert and let him know I didn’t understand why he would want to do that.
I told him his product was teaching people how he did what he just had success in. Paraphrasing what Michael J. Fox once said, “The secret of my success is simply to teach people what I have learned to do.” That’s it.
And that’s the secret of my success. If there was one thing that I could say that I’ve done over the years and continue to do to this very day is teach people what I’ve learned how to do, and I’m always learning something. When I find something that I have success with, and I can repeat it again and again and again and again, I simply teach other people what I did and how to do it.
If you’ve never done it yourself and you haven’t had real success with something, should you be teaching it to other people? The answer is no. And it doesn’t matter the topic. If you don’t know how to do it successfully and repeatedly, then you have no right to teach other people how to do it.
Honestly, that’s the problem that many courses and coaches that what we see now. I guess you’d almost call it imposter syndrome. A lot of people are trying to teach things that they just don’t know how to do or don’t know how to do properly.
You can’t teach people what you don’t know. And, while you may know how to basically do something, that doesn’t make you an expert in it. Unless you have had good success with something, and just as importantly, repeated that success, you shouldn’t be teaching it.
Teach people what you know how to do.
There are so many things that each person knows how to do. You may not think that knowledge has value, but it does. If you present it correctly and promote it to the right audience, you can utilize what you already know to create and sell a course, and then another, and another. And the next thing you know, it’s an entire business.
So, before you decide that you are going to go online and sell a product where you are reaching or coaching something, you need to identify what you are an expert in. What topics do you have the most knowledge about? What have you had success in? And I don’t only mean financial success. Success does not always equate to money. It could be a success in your personal life. Have you taken your chaotic family life and organized it and are successfully, managing the schedules for your family? Are you an expert at a specific craft like cooking or knitting or any other type of art? What have you done or continue to do that others struggle with?
If you really look at your own successes, you will see you have the knowledge to teach others to become successful in that same realm. You don’t need to try to teach something you don’t know anything about just because that is what you think is what sells online!