- People like numbers and really love lists, especially bulleted lists.
- Numbers promise bite-sized, easier- to-digest chunks of information.
- Lists are short and sweet and cluster similar ideas for greater impact.
- Headlines that list a number make a concrete and credible promise.
- Lists are specific and quantifiable, which convey greater authority.
- Bullets are easier to scan but easier to grab the reader’s attention.
- Lists are finite so they seem pithier and more efficient to read.
- People remember numbers more since they seem to “hook” in the mind.
- Obscure numbers like 13 or 27 can catch readers’ attention better.
- They often increase SEO because numbers come before the alphabet
