The Why & What of Book Writing

The Why & What of Book Writing

Why are you writing this book?

Answer this question: why do I want to write a book? Seriously, take a moment and answer that question.

A lot of people don’t have a clear understanding of their why for the book. There are a lot of good reasons for doing so. The number one standard reason given for writing a book is, “because I want to be famous.”

There’s one thing you need to understand about writing a book, the possibility of you getting famous is there…but…the key word is possibility. You need to keep that in mind. The reality is that this is the reason a lot of people want to write a book. They want to use the book in order to get known, become famous, build a name, build a reputation and they feel the book is a starting point for this.

But, the book could actually be a stumbling point rather than a starting point. They believe the myth, the lie that exists out there that says, “if I write a book people will somehow magically find my

book, buy it and start following me.” They have a vision of people following them and their advice, buying their products etc. This is not going to happen.

Publishing a book is just the FIRST step in the process. What follows is the hard part. This is what most authors don’t understand. The next, much harder part is the actual marketing of the book. Most authors believe that because they’ve published the book, the publishing company is going to put the marketing effort behind it. That’s not true in any way, shape or form.

The publishing company will likely list your book but it is your responsibility to market the book. The publishing company does not, contrary to the belief of many authors, have a team of people standing by to market your book once you sign the contract with them. You have to do the twork or hire someone to do it for you.

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Armand Morin

Armand Morin is an Internet marketing industry expert who has built a multimillion-dollar international business. In 1996, he started with $1.83 in his pocket and no experience and has grown it into a multi-million dollar international business, which has done business in over 100 countries around the world.

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