The Why & What of Book Writing

Here’s an example. A friend of mine wrote a book and was offered a $40,000 advance from a publishing company. Wow, who can say no to that. So, he published the book with them. While that sounds REALLY great—$40,000 in your pocket before a single copy is sold. What most people don’t understand is the $40,000 is not meant to put in your pocket or be used to buy a new car. The $40,000 is to be used by you for promotion and marketing of your book!

Most publishing companies will list your book with some services. They may even put it up on Amazon. They may even write a couple press releases on it. Here’s the bottom line, unless you’re a big name celebrity or a big name author, which the vast majority of people are not, it’s up to YOU to do the grassroots marketing of your book.

The second reason you may want to write a book is you have a message, a belief that you believe in strong enough to want to share it with the world. Maybe it’s something that happened to you or is happening to other people and you want to let the world know about it. Maybe it’s an experience or circumstance that you went through that gave you a new prospective on life.

A friend of mine was born in and raised within a cult. Fortunately, as he grew older he was able to think clear enough to get out. He later wrote a book about growing up in a cult. He wanted to share his experience with the world so others could learn from it. Maybe you were raised in a unique way or maybe you are raising your children in a way that you strongly feel everyone should hear about. Maybe you have experience with taking care of someone with special needs or taking care of aging family members. These are just a very few of the thousands of topics regarding experiences that people would like to share with the world in the form of a message, in order to help others in similar situation.

Let’s look a little deeper at something here. A message is one thing and knowledge is the other side of message. Your message is the knowledge you want to share with the world. Your message delivers the knowledge you gained through your experience. Your message

is the meaning behind your experience. Your message delivers your knowledge to the world, but we are going to list “message” and “knowledge” as separate reasons for writing a book. So, message is the number two reason for writing a book. (Message – Meaning – Help – Guidance.)

The number three reason for writing a book is also a multiple reason: Knowledge – Skill Set – Learned Process. You want to share your How To knowledge—experience, skills on how to do something. Some people want to write a book in order to get rich so we can list that as the fourth reason for writing a book: to get rich. While some people may want to use that as a reason to write a book, they are drastically wrong. A common theme of people seems to be, “I’m going to write a book and sell a million copies and get rich…then I’m going to write a second book telling people how I got rich writing my first book, so they can do it too and I’ll get even richer off my second book.” Wrong!

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Armand Morin

Armand Morin is an Internet marketing industry expert who has built a multimillion-dollar international business. In 1996, he started with $1.83 in his pocket and no experience and has grown it into a multi-million dollar international business, which has done business in over 100 countries around the world.

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