The Why & What of Book Writing

Self-worth comes from one thing
—thinking that you are worthy.

Wayne Dyer

Let’s add some more reasons, but let’s refine these a little. Maybe you’re not writing to get rich but just to make some money. So, number seven is: Make Money. Then again, maybe it’s not to make money directly but that takes us into the eighth reason to write a book, to use it as a Marketing Tool. Let’s talk about these last two reasons a little more.

“Make Money” gives this reason a little different slant. The difference being that the book can be turned into something else, it’s not just about earning royalties. The content or information in the book can make you money. You just need the book in order to make your message clear. That’s where number eight comes in: I can utilize the book as a Marketing Tool. We turn the book and the information it contains into something bigger that the book itself. The book is now a tool.

When we looked at selling the book to make money, it became the endgame of the process. We sold the book and earned royalties on it. But by making it a tool, it becomes a part of the process rather than the endgame of the process. There is a BIG difference in that.

And we are at number 9: Branding is another reason people write a book. Using you book can play a small role as a branding tool.

The reason I’m going through all of this is to help you understand that there are many reasons why people write books. Some of them are legitimate and others are not so legitimate.

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Armand Morin

Armand Morin is an Internet marketing industry expert who has built a multimillion-dollar international business. In 1996, he started with $1.83 in his pocket and no experience and has grown it into a multi-million dollar international business, which has done business in over 100 countries around the world.

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