How many times have you read an article and thought “I know that!” Yet there is the article on someone else’s blog, getting rave reviews from the readers. That person is reaping the benefits of more followers, more readers, more fame, more subscribers, and more revenue.
The question is why didn’t you write the article? After all, you had the knowledge. Now it’s just a matter of sharing it.
In my experience, people generally use one of the following “reasons” for not writing about what you know.
“I’m just too busy to write” If writing seems too time-consuming, learn to dictate your articles using a phone-based audio service or recording software on your computer. Then send it to a transcription service and you have an article!
“Everyone already knows this” Maybe they do and maybe they don’t. People who are experts in their fields often assume others know a lot more than they do. Go ahead and write it—only those who need to know or want to know will read it. And to them it’s good to learn or to be reminded of what they already know.
“Others have already written it” Maybe they have, but it’s not written from your perspective. There is more than one book on a topic on the bookshelves. Likewise, there are multiple articles on the same topic. Your readers and followers want to hear it from you.
“I’m not a good writer” Writing is just talking on paper. When you write an article, read it aloud. Keep editing it until it sounds like you are talking. That’s the style that most people find most comfortable online and one you can perfect with a little practice.
“What if someone criticizes my writing?” It’s true. When you publish something, you open yourself to potential criticism. But for most writers, the fear of criticism is a lot worse than the reality. Most people, if they do disagree with you, do so rationally. Even fewer take the time to disagree in print. And you can choose to ignore them if you prefer!
So, look at what is holding you back from publishing what you already know—then decide to move past it. The rewards you reap from writing and showing what you know are worth it. You will soon be the person with more followers, more readers, more of everything you want from your Online Business.
