Everyone on the internet wants one thing and that one thing is more traffic to their website. They want more people to see their products, services or whatever it is they are promoting. Traffic is the lifeblood of selling anything on the internet.
The logical question is, where should you buy your traffic?
I have spent days talking about traffic, and I could spend even more days talking about it. But, in this article I’m going to share just one traffic strategy. The best part about this strategy is that the vast majority of the people don’t know about it. Sure, the hot and heavy advertisers know about it and use it, but the mass majority of people haven’t even heard about it.
I’m talking about Yahoo Gemini. If you go to gemini.yahoo.com you’ll see what I’m talking about. This is Yahoo’s advertising network.
If you go to Yahoo directly at yahoo.com and scroll down, you’ll see a mix of sponsored ads coming from a variety of plac- es. They usually have a picture to the left and a description to the right. These ads are called “native advertising”, thus the new name for these Yahoo ads.
If you go to the Huffington Post and scroll down the page, you’ll eventually see a Yahoo Gemini type ad. Now here’s a twist—if you go to yahoo.com and instead of just scrolling, you do a search, you will not come up with a Yahoo Gemini ad, you’ll come up with a Bing ad.
Because, at least at the time of this writing, Bing controls the ads when someone does a search on Yahoo. Yahoo has a couple different mixtures of advertising strategies but the one we will be concerned with here is their Yahoo Gemini advertising. This particular advertising is exciting for a lot of different reasons.
Let me give you an example.
When I advertise on other sources, I will pay, depending on the type of traffic I get, a dollar to two dollars per click to get traffic to my website.
With a Yahoo Gemini ad, I will pay seven to eight cents per click to get traffic to my website. That was what I paid at the time I made the training this article was taken from. It may have gone up by now, but it will still be considerably less than I pay on other sources.
Think about that for a second. Pennies per click is crazy!
These are targeted ads. The people who click on my ads are interested in more information on what I’m selling…if they weren’t interested, they wouldn’t bother clicking. Also, these ads have actually been converting!
Yahoo limits how much you pay. Let’s say you wanted to pay 50 cents, for whatever reason. Yahoo could say, “no, you can only bid a maximum of 20 cents.”
Think about that for a minute. Yahoo is telling you they don’t want you to spend more money! The maximum they will accept is only twenty cents per click. I’ve noticed that they will accept higher bids, for example 22 cents.
While it may be going up as time goes on, I am still paying seven to eight cents on average. When I place the ad, I may tell them I’m willing to pay up to 20 cents, but I still only end up paying eight cents.
Think about it. This is quality, traffic “native advertising” on the Yahoo network.
They have several different versions of this. This article is not conducive to going over all the different versions. It would take a full training video to cover all of it.
But here’s the basic rundown:
- We can advertise on all the different network sites Yahoo
- We can advertise with
- We can even advertise inside Yahoo
- We can advertise with
- We can advertise on mobile
There are so many places we can advertise.