“Yes, we could advertise in a few different places. Yes, we had to optimize our website, but ultimately, in the end, our distribution message was primarily email marketing.”
Armand Morin
Let’s talk about a different way to look at marketing for your business.
Marketing can be boiled down to one word and that is distribution. Distribution means getting your message out to as many areas as possible.
Back in 1996, when I first started online, there was only one real way to get your message out and that was primarily through email.
Yes, we could advertise in a few different places. Yes, we had to optimize our website, but ultimately, in the end, our distribution message was primarily email marketing.
There are a so many more venues now. That, in itself, can cause a problem—where do we put ourselves in order to get our message in front of the largest number of people possible? You have the content, you have the information, but where do you put it?
Do you put it on Facebook? Sure, some people love Facebook. I’m just not one of those people. I’m not the kind of person who is going to spend all day long on Facebook posting comments and looking at other people’s stuff.
Should you put it on YouTube? Do you just create a video channel? Well, for some people that certainly works quite well, and I think that’s an amazing model. Do you focus on LinkedIn? For some people that’s a great strategy. Maybe you should focus on podcasting or blogging or something else along the
way, or a combination of all these different things. Do you see the problem we have now?
Honestly, I used to be confused about this too. I didn’t know the where or what comes first, what comes second. I didn’t know where to place my time. So, I sat down and said to my- self, “Okay, dude, you’re a smart guy. You’ve been doing this a long time. Knowing everything that you know, what is the ideal situation?”
Well, the ideal situation is not to work more because that’s not smart in any way, shape or form. I don’t have any problem with hard work, but the answer was not to work more. So, the answer was being smarter about the way I worked. (I know this came up in another article this month too. Can you tell I think this is a point I really want to get across to you?)
I soon realized a distribution strategy was what I needed. And here’s the world domination strategy I came up with.
It’s very simple. Content is king!
What we do is start off with a video podcast. You put that video up on iTunes using Libsyn or whatever method you want to put it on iTunes and create a video podcast.
You then take that same video and put it up on YouTube then also link it to LinkedIn and Twitter. Then link or upload to whatever other social media platforms you are on.
Don’t stop now! Take that same video and put it up on your website blog. You take that same video and upload it directly to Facebook. (It will get more traffic if uploaded directly to Facebook).
That’s a lot of places to upload to, but we’re not done yet.
We now take that video and extract the audio and upload it as an “audio podcast” to various places. For example, Google Play, Spotify, Stitcher, your channel on SoundCloud and whatever other podcasting methods are available.
We’re still not finished.
We then take that audio and transcribe it into articles. Depend- ing on how many topics you covered in the audio, you can break it up into one, two, or maybe even three different articles.
We take those articles and schedule them to post on our blog. Upload them to LinkedIn as a LinkedIn post. We can upload the articles to medium.com as well as other places.
Facebook Notes was a good place to post the articles until Face- book discontinued it. But you can, if you wish, post your articles as regular Facebook posts. There aren’t too many differences between posting a Facebook Note and making a regular post.
The main difference is the editing. Notes had a larger editing screen, and it also included formatting options. That shouldn’t be an issue because you format them using a text editor and then paste the articles into your post. It’s not ideal, but it will work if you want to post them to Facebook.
I’m sure you can see what’s happening here. We’re taking our content, which started as a video podcast or blog, whatever you want to call it, and we’re distributing it and posting it to multiple places in order to give us a huge presence and following around the whole internet.
All total you should have 20+ different places that your in- formation, from this single video, is posted. Don’t forget, our audio may be broken up into as many as three articles…this enables us to make up to three article posts to LinkedIn, medium.com, Facebook etc., for each podcast.
So, there are multiple ways that we can use this content and maximize the use of our time, our energy, and our resources.
That is what I call content distribution strategy!
This is a very, very powerful strategy. There’s not a lot of automation in it quite honestly, because there’s really not a system that exists, at least for the time being, that will allow you to automatically submit it to all these places for the best traffic, but it’s well worth the extra effort it requires!
I would love to hear what happens when you use this strategy. Please send me your results to Support.marketinguniversity.com.
