It’s All About The Offer

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Recently I’ve spent time thinking about what an offer actually is. That’s a tough one, especially if it’s for a seminar or other event— how do I know what offer to make now? So how can I really convince somebody to come to my event versus going to someone else’s that might be going on…

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Selective Advertising

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“I have nothing against Facebook but, for a lot of businesses, Facebook is not the appropriate place to advertise. They are wasting their money there.” Armand Morin Let’s talk about what I call “Selective Advertising.” It’s similar to “selective hearing” where you only hear the things you wish to hear. With selective advertising, you only…

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You Gotta Hustle

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“I’m here to tell you—you gotta hustle to make it big. The fact is you need to work in order to get something going.” Armand Morin Do you think the word “hustle” has bad connotations? Some people use it to refer to people who swindle other people (i.e., the movie). Other people think of it…

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Google gods

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I know you may find this hard to believe but a while back I called Google and was actually able to talk to a live person. This is the first time in around 25 years that I actually called Google…and they answered! Before I tell you why I called Google let me give you the…

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The Holy Grail of Facebook

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The holy grail of Facebook is to pay the least amount of money for the largest amount of traffic. Actually, when you think about it, that’s the holy grail for any type of advertising but in this article, we’re talking about Facebook. It’s one of those things that everyone is trying to do, and yet…

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Build A Webinar Strategy

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By the time you read this my “Build A Webinar” workshop will be over, and I’m sure many of you will have taken part in it. Here is the simple pre-sale marketing strategy I plan to use to promote it. This is the strategy I laid out in last month’s ( July 2021) Traces magazine.…

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Re Evaluate And Conquer

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“Throughout this entire time, I’ve never slowed down with my business. I changed the way I did things but kept pushing ahead. I switched to “virtual” type events and meetings and learned a lot in the process.” As I write this, almost three quarters into the year, it’s time to take inventory. August is the…

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Webinar Thoughts

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In this article I going to go deeper into the sales webinar I did to promote “Webinars on Demand” (WOD). This is the webi- nar I was talking about in my other article this month. While I don’t love talking about these, I want to look at some mistakes I made when I created the…

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The Beauty of Pre-Selling Webinars

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“Going into this, I knew that there were only two groups of people reading this—those who had a webinar and those that didn’t have a webinar. I wanted to make sure that I attracted both groups.” This year, I’ve been promoting webinars every single month. I try different strategies for each of these promotions. In…

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Earn With Repurposed Content

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“The beauty behind it is that it’s already created! All you need to do is market it.” Armand Morin Using “repurposed content” is one of the easiest and fastest ways to make money. I’ve made a lot of money with it in the past and am currently making money with it today. What is “repurposed…

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What Does Your Market Want?

When I talk with people regarding their product, they’ll say something similar to this, “I want to make this product…” I usually stop them at this point and say, “Okay, that’s fine. I get it. I understand it. And you might even be good at it and might know how to do the whole thing,…

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The Workday Productivity Experience

I’m going to start this article in reverse order. I’ll tell you what we did most recently and then work backwards with some productivity tips. Just recently we had what I call a workday. Sure, we work every day, but this was a different kind of working day. Let me explain. On a typical day…

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Taking Actions On Your Goals

We have an enormous task ahead of us if we want to achieve all our goals, including the ‘make more money goal.’ Well, there are 365 days in a year and by the time you read this we’ll have already blown through over 60 of them. We have to make each of these days count…

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What 2020 Taught Us

We’re already in February and by the time you read this we’ll be over half through the first quarter in 2021. I think 2021 will be a good year and things will continue to pick up as it progresses. What will help is the hindsight we gained because of all the things that happened in…

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The 5-Minute Webinar Strategy

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These methods can be adapted to work for you, too. I am not depending on just one method to reach this goal. I’ll actually implement several different approaches in order to reach these numbers. Armand Morin You may recall that at my virtual Complete seminar held November 6-8, 2020, I offered a free, 21-day trial…

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6 Steps to Online Success in 2021

Step One: Focus On The List You need to start by focusing on your list. In fact, everything you do should have an opt-in whether it’s your ads or your landing pages—nothing should be shown without an opt-in. An assessment should be done of this each week. Your list is one of the most important…

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Marketing Multiple Products

I’m making plans and changes right now. I make them on a continual, as needed basis. But, as I’m sure you know, I think differently. I think about things in different segments. It’s as if my brain is divided up into different areas where I can compartmentalize things. Armand Morin A lot of people put…

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Is Your Bonus Worthy?

Are you in the business of selling products? If so, then I want to talk to you about your bonuses. If you’re not already offering bonuses, you should be. They are an incredible resource for enhancing your sales. Whether it is on the Internet, through radio or television, magazine or newspaper ads or whatever you…

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Writing Articles For Traffic

If you don’t have traffic coming to your website, you don’t have a business. That’s the bottom line. armand morin You could have the greatest copy in the world, but if no one knows about your site, it’s not going to do you any good.  The art of getting traffic is the key to a…

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To Make More Money Raise Your Prices

The biggest problem in today’s Internet society is that people don’t know how to price their products. The most common mistake is they don’t charge enough. armand morin If you want to make a million dollars a year on the Internet,  you  have to understand  you’re  not  going  to  do it from just one piece…

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How To Choose A Copywriter

Your copy is arguably one of the most important aspects of your marketing. Without great copy, you can’t expect your marketing messages to be very effective. armand morin How  important  is working  with  a  great copywriter? Well, how important is your copy? Your  copy  is  arguably  one  of  the   most important aspects of your marketing.…

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With Product Creation You Need To Act Fast

Speed is of the essence especially in the online world armand morin Like many people, you have probably had an idea and gotten really excited about it, but something gets in your way before you can do something about it. Maybe it’s something as simple as family   coming over for dinner. It could be the phone ringing. It could be…

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Looking For The Magical Blue Pill

I believe most people are looking for the blue pill. They’re looking for something that does everything for them. You buy a product and all of a sudden you make money. I hate to break it to you, but there’s nothing you can buy that instantly makes you money—I don’t care what anyone says. Making…

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Becoming An Authority

If people knew who you were, would that make them really want to buy from you? The short answer is YES. If your reputation precedes you then you’re not an unknown factor anymore. They have something to base their decision to buy on, and it’s  going to be easier for them to make that buying…

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The Value Gap

I love research. It’s one of my favorite past times on the Internet and I do it just about every day in one form or another. Researching competitors and other industries out there is something you should be doing on a pretty regular basis to see exactly how they work and if you can get…

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