Step One: Focus On The List You need to start by focusing on your list. In fact, everything you do should have an opt-in whether it’s your ads or your landing pages—nothing should be shown without an opt-in. An assessment should be done of this each week. Your list is one of the most important…

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I’m making plans and changes right now. I make them on a continual, as needed basis. But, as I’m sure you know, I think differently. I think about things in different segments. It’s as if my brain is divided up into different areas where I can compartmentalize things. Armand Morin A lot of people put…

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Are you in the business of selling products? If so, then I want to talk to you about your bonuses. If you’re not already offering bonuses, you should be. They are an incredible resource for enhancing your sales. Whether it is on the Internet, through radio or television, magazine or newspaper ads or whatever you…

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If you don’t have traffic coming to your website, you don’t have a business. That’s the bottom line. armand morin You could have the greatest copy in the world, but if no one knows about your site, it’s not going to do you any good.  The art of getting traffic is the key to a…

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The biggest problem in today’s Internet society is that people don’t know how to price their products. The most common mistake is they don’t charge enough. armand morin If you want to make a million dollars a year on the Internet,  you  have to understand  you’re  not  going  to  do it from just one piece…

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Your copy is arguably one of the most important aspects of your marketing. Without great copy, you can’t expect your marketing messages to be very effective. armand morin How  important  is working  with  a  great copywriter? Well, how important is your copy? Your  copy  is  arguably  one  of  the   most important aspects of your marketing.…

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Speed is of the essence especially in the online world armand morin Like many people, you have probably had an idea and gotten really excited about it, but something gets in your way before you can do something about it. Maybe it’s something as simple as family   coming over for dinner. It could be the phone ringing. It could be…

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I believe most people are looking for the blue pill. They’re looking for something that does everything for them. You buy a product and all of a sudden you make money. I hate to break it to you, but there’s nothing you can buy that instantly makes you money—I don’t care what anyone says. Making…

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If people knew who you were, would that make them really want to buy from you? The short answer is YES. If your reputation precedes you then you’re not an unknown factor anymore. They have something to base their decision to buy on, and it’s  going to be easier for them to make that buying…

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I love research. It’s one of my favorite past times on the Internet and I do it just about every day in one form or another. Researching competitors and other industries out there is something you should be doing on a pretty regular basis to see exactly how they work and if you can get…

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What’s the difference between a benefit and a feature? That’s what we are going to look at here. You’ve probably heard me speak against the “blue pill” $27 and $37 products that are out there, but the one thing these products have done very well is they haven’t showed you or sold you the features…

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Writing doesn’t have to be the hardest part of your eBook creation. If you hire ghostwriter freelancer, you put the responsibility of writing on them. armand morin I write most of the copy for my own products. I do okay at it, but it takes me a lot of time. It’s not my specialty. I…

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Many people ask me how they can write better copy for their sales letters. One of the first things that always come to mind is to be more descriptive. Now, I don’t necessarily mean that you need to do a better job describing your product. What I mean is you should try to paint a…

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Once a viewer has lost interest in what you are saying, they will click away from your site and will more than likely never return. armand morin It’s a fact that the majority of the people who surf the web only scan what they see. This has been proven over and over in many studies.…

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Most people don’t bother with the hassle of providing an audio recording, but a wise marketer provides their information products on audio. armand morin I don’t know about you, but I am busy. I don’t have time to sit down and read a book or information product. I much prefer listening to a recording more…

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Where are you in regard to your goals? This is a question you should stop and ask yourself throughout the year. The year has flown by and we’re in December already, so this question is even more important right now. You need to know where you are before you can make New Year’s resolutions for…

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Is your product the best that it can be? My grandfather passed away several years ago. He was a carpenter and always worked on other people’s homes. He fixed them up and installed siding and roofs. I worked with him a lot when I was a kid growing up. My grandfather was one of those…

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IF YOU HAVE  A BESTSELLING BOOK YOU’VE  GOT CREDIBILITY BEHIND  YOU AND IF YOU FOLLOW THE OTHER TIPS I’VE  SHARED,  YOU’VE GOT PRODUCTS  THAT WILL SELL  WELL IN THAT MARKET armand morin Release Your Book And Find The Top Radio Shows For Your Market I want to be interviewed and specifically, I want to get…

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Your main emphasis needs to be on getting exposure for the book, getting it in front of as many people as possible armand morin 1. Leak Your Book to a Select Few Blogs or Websites Find websites and blogs that center around the topic of your book, then offer to let them use a segment…

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It sounds like a simple question. The reason I ask this particular question is because a lot of people just don’t think about this and when they think they know what they do, their actions often say they do something else. For example, many people in the Internet marketing industry have products that don’t relate…

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What is unique about your business? What can customers only get from you? The answer to this can make you millions. armand morin Are you the one and only? Is there a part of your business where you are the only person in the world that actually can do it the way you do? This…

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This is a question that I believe very few people ask. Many times, we don’t really consider it too much because we think we know what our customers want. We have the attitude that they want what I give them, which is the attitude many marketers have today, rather than finding out what our customers…

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Creativity is something we all use on a daily basis in one form or another. Successful people know how important creativity is. There are some simple thing you can do to jog your creativity such as looking at other people’s solutions, ideas or things that other people have created. We critique before we admire. This…

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