Selling Products In Development
If memory serves me correctly, the event was in Los Angeles and the attendance was somewhere around 400 people. Our back of the room crew…
If memory serves me correctly, the event was in Los Angeles and the attendance was somewhere around 400 people. Our back of the room crew…
Should you pre‐write the introduction you want the event emcee or whoever will be introducing you to the audience to read? In a word, yes.…
If you’ve been involved in marketing of a product or service for any length of time you’ve probably come across the phrase “Unique Selling Proposition…
Since Armand is doing his annual “State of the Internet Marketing” address in this issue, I thought I’d piggyback on that and talk about the…
As you work to grow your information marketing business, if you think you can do it all yourself, you’re only kidding yourself. I’ve talked earlier …
When you begin to sell your products online, you know you’re going to have to overcome the natural disbelief the market will have regarding what…
What’s The 10:1 Marketing Rule? Simply put, it means the price at which you’re selling your product (assuming it’s a physical product vs. digital delivery)…
Include Ride Along Offers With Your Physical Product Shipments Too few information and Internet marketers take advantage of their product shipments to include additional marketing…
You’ve got them on your order page—primed and ready to purchase your product. They’re in a buying mood. Yet, you don’t offer them additional products…
It drives me absolutely nuts. You pick up a book off the shelf at your local bookstore and start to browse it because the title…
‘Almost any question can be answered cheaply, quickly, and finally, by a test campaign. This is the way to answer them, not by arguments around…
‘Use short simple words to express your meaning. Educated readers under stand short words just as well as long words, and everyone else understands short…
In the world of Internet marketing, where copy is king, headlines are the king of kings—the exalted ruler of all copy. In ‘Scientific Advertising’ Claude…
There is a seemingly endless debate in advertising about how long an advertisement or sales letter should be. And the question is just as relevant…
Here are seven tips that will increase the perceived value of your information products, with little or no extra cost to you. bret ridgway 1.…
How can you apply the decades old marketing wisdom of Claude Hopkins to your online efforts today? Jay Abraham, renowned by many as ‘America’s Number…
If you don’t’ know these numbers, you don’t know anything. You’re totally shooting in the dark with your business when you have no idea of…
Membership sites and newsletters, both online and offline are becoming more and more popular both for customers and for marketers. Customers like them because they…
1. No follow-up auto-responder series to help people consume their product. When your customer receives your product for the first time they can easily be…
Roll out the red carpet for you customers and really make them feel like VIPs. bret ridgway I recently returned from a trip where I…
Autoresponders can also help the sale “stick”…and help you customer consume your information more quickly and come back for more of your products. bret ridgway…
All domain names that are multiple word domains need to use the concept of ‘Camel Casing’ to improve the readability of the domain.bret ridgway www.freakeshlylongdomainnamefor…
The question of whether one should write their own copy is frequently asked. This blog has featured articles focused on topics related to writing your…
Sixty percent of all new advertisers fail! John E. Kennedy – Author of Reason Why Advertising John E. Kennedy, who defined advertising as salesmanship- in-print…
Without question one of the major contributors to the successful delivery of a speech is to have your audience all feel as if you are…