The question of whether one should write their own copy is frequently asked. This blog has featured articles focused on topics related to writing your own copy. But this time we’ll look at the other side, working with a copywriter in the best manner possible to achieve success. The information is provided courtesy of David…

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Sixty percent of all new advertisers fail! John E. Kennedy – Author of Reason Why Advertising John E. Kennedy, who defined advertising as salesmanship- in-print wrote those words many decades ago. Today the figure might well be seventy, eighty percent or even higher. But why do most advertisers fail? And what can we, as Internet…

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speaking audience

Without question one of the major contributors to the successful delivery of a speech is to have your audience all feel as if you are talking directly to them. The ability to connect at a “heart level” greatly increases the bond you have with your audience and leads to a well-received presentation. It does not…

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Ideas to keep from being overwhelmed by writing your own book and getting it done in out of the box methods! #1 Talk Your Book If the thought of typing out a book manuscript totally turns you off you might consider talking your book. Just get a decent USB microphone you can plug into your…

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I can’t count the number of times we’ve heard an author or information marketer say words to the effect of “Everybody needs to read my book or buy my course. Everyone would benefit from it.” Those, my friend, are words that point to a product that is, in all likelihood, going to fail in the…

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‘If your advertised article be of a kind which you cannot reasonably hope to sell him through Printed Salesmanship, make it possible for him in the advertisement to do something toward purchasing.’ —John E. Kennedy, author of ‘Reason Why Advertising Plus Intensive Advertising’ This quote from John E. Kennedy, one of marketing’s early master copywriters,…

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In the information product world it’s well known that consumption is an important consideration with any product, whether it’s a book, an audio program, a video program, or a full- blown home study course consisting of multiple media types. And the use of consumption autoresponders, “read this first” letters or “getting started guides” and incorporating…

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Your book should serve as an entry point into your entire product mix where the real money from your book is made on the products and services people purchase from you that are a follow up to your book. bret ridgway That means your book is what many would consider a lead generation product. It’s…

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…the elements that can affect the consumption of your white papers tend to be very similar to the elements that impact the consumability of any book. bret ridgway As a general rule, people tend to think of white papers as more “academic” than most writing. They tend to be shorter in duration than most books…

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Managing expectations is a critical element in the success of any content delivery in any medium bret ridgway Workshop, by their nature, are more interactive than seminars. People come to a workshop expecting to work on their business in some way, shape or form. After all, you can’t have a “work”shop without work. Workshop groups…

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black and silver laptop computer

Without question one of the major contributors to the successful delivery of a speech is to have your audience all feel as if you are talking directly to them. The ability to connect at a “heart level” greatly increases the bond you have with your audience and leads to a well-received presentation. Connect With Your…

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“You simply cannot trust the reliability of an Internet connection in any meeting room, even if the hotel or promoter tells you they have Wi-Fi in place. While an actual live demo of you performing some task online in real time can be impressive, if the Internet connection fails it can really kill the momentum…

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Things To Consider if You Want To Put On Your Own Events After you have spoken at a few events for other promoters you may want to consider putting on your own event. After all, it looks so easy, doesn’t it? Well, not so fast cowboy. Putting on live events of any type is an…

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When running any business there’s an old expression— “You’ve got to know your numbers.” Yet it is surprising that most business owners have little knowledge of what their key numbers or metrics are. Baseball players have their Batting Average, investors have their ROI, Internet marketers have their Click Thru Rate and so on. Each industry…

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Start The Month With Automatic Income Membership sites are great. Your ability as an information marketer to go into a month with knowledge already of some baseline level of income you’ll have from your members can significantly reduce your stress level. The biggest regret most well-known online marketers have is not building some type of…

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As much as possible you need to break your video content down into bite sized chunks. We recommend no more than a couple of hours of video on a single DVD bret ridgway The first factor influencing the consumption of any information product you deliver in DVD format is whether your DVD will automatically begin…

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If you have opted to be a “free” speaker which uses the product sales model, then that means your income will be directly related to your effectiveness in selling from the platform. I have seen speakers deliver great content and then freeze up when it came to the sales close portion of their presentation, and…

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The More Methodologies in Which You Can Offer Up Your Expertise the Wider Potential Audience You Can Reach Bret Ridgway Speaking is a wonderful thing. It can be a career of its own, or you can use it as a tool to build your business. But, if speaking is your core business then you need…

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This is an excerpt taken from Chapter W: Writing a Book in ABCs of Speaking: Your Building Blocks to Speaking Success by Bret Ridgway, Adryenn Ashley, and Caterina Rando There is no doubt that one of the quickest ways to establish yourself as an expert is to be an author. Make no mistake about it—being…

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man standing infront of group of people

If you are a speaker and your business is up and going at all, you can quickly find yourself wearing any or all of these hats (and more): Public Speaker Marketer of Your Speaking Services Information Product Developer Shipping Manager Customer Service Manager Order Taker Travel Planner Website Designer So, you have to ask yourself…

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How Much Money are You Leaving on the Table as a Speaker? This is an excerpt taken from ABCs of Speaking: Your Building Blocks to Speaking Success by Bret Ridgway, Adryenn Ashley, and Caterina Rando. I recently attended an event and ran across a speaker I have known for several years as a for “fee”…

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To maximize your effectiveness as a speaker it is of paramount importance that you control the environment in which you will be speaking as much as possible. Your environment can certainly include things like the room temperature and lighting. But it will also include a lot of other factors you may not have considered previously.…

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I was talking with a colleague at an event a while back and he was telling me the story of how he had worked with a well- known Internet marketer who had crafted an email that was sent out to a list of 60,000 people. This colleague’s list was used to seeing email in a…

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By and large, most marketers are notoriously bad planners. They have so many irons in the fire that they fail to think out all the steps ahead of time. Completing all these steps maximizes their chances for a successful new product or service launch. One of the things you think would be obvious is to…

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Keep Your Merchant Provider in the Communication Loop to Significantly Minimize Your Chances of Having An Issue With a Big Launch bret ridgway When you set up a merchant account in order to accept credit cards, you’re typically required to provide information such as what will be your average ticket price, what your high-ticket price…

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Ride Along Offers Can Be a Powerful Weapon in Your Marketing Arsenal. If You are Using Physical Products, Make Sure You Read This Article About How to Take Advantage of These Hitchhikers! This may surprise you, but out of several thousand clients we’ve handled fulfillment of their physical products for during our company’s history only…

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The four most dangerous words in the world of selling and marketing probably are, “Everybody needs my product.” Talk about a recipe for disaster. It has been said that if you try to speak to everybody then you speak to nobody. This is so true. As you work to position your products or services in…

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person using phone and laptop

There is something called “Product Consumption.” This is something you have to make sure is happening with your buyers. If you can’t get your customers to even consume your product or start to use your service, then your chance for refunds increases significantly, and the chance that that customer will buy more products or services…

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“How long should your teleseminar be? As long as it needs to be to cover the topic(s) you want to cover sufficiently.” Bret Ridgway Teleseminars were extremely popular several years ago but have declined somewhat in popularity due to the rise of webinars, Zoom etc. Yet, they remain a viable means by which to deliver…

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