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    Author: Bret Ridgway

    Find out more about Bret Ridgway and the services Speaker Fulfillment Services can provide you at SpeakerFulfillmentServices.com.

    Who’s Handling The Money?

    If you’re a speaker who will be making your living primarily by selling in the back of the room, then it is critical that you understand how the mon…
    Bret Ridgway February 27, 2023

    The Back Pocket Speech

    The back pocket speech is a 2nd talk you are prepared to deliver on a moment’s notice to an audience.
    Bret Ridgway January 23, 2023

    Your Stage Introduction

    Should you pre‐write the introduction you want the event emcee or whoever will be introducing you to the audience to read? In a word, yes.…

    Bret Ridgway January 9, 2023

    Spotlight On Speaking: Getting Gigs

    Bottom line, regardless of which method(s) you utilize to get speaking engagements, you must be proactive. Go out and get it!
    Bret Ridgway November 20, 2022
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    Positioning Your Brand

    If you’ve been involved in marketing of a product or service for any length of time you’ve probably come across the phrase “Unique Selling Proposition…

    Bret Ridgway July 16, 2021

    Information Marketing – What’s In & What’s Out

    Since Armand is doing his annual “State of the Internet Marketing” address in this issue, I thought I’d piggyback on that and talk about the…

    Bret Ridgway January 5, 2021

    How Business Amplifiers Can Help Grow Your Business More Quickly

    As you work to grow your information marketing business, if you think you can do it all yourself, you’re only kidding yourself. I’ve talked   earlier  …

    Bret Ridgway December 10, 2020

    Provide Enough Proof Through Testimonials When Selling Online

    When you begin to sell your products online, you know you’re going to have to overcome the natural disbelief the market will have regarding what…

    Bret Ridgway December 9, 2020

    The 10:1 Marketing Rule

    What’s The 10:1 Marketing Rule? Simply put, it means the price at which you’re selling your product (assuming it’s a physical product vs. digital delivery)…

    Bret Ridgway December 8, 2020

    Rev Up Your Marketing

    Include Ride Along Offers With Your Physical Product Shipments Too few information and Internet marketers take advantage of their product shipments to include additional marketing…

    Bret Ridgway December 8, 2020

    The Ten Biggest fulfillment Mistakes Made By Internet Marketers

    You’ve got them on your order page—primed and ready to purchase your product. They’re in a buying mood. Yet, you don’t offer them additional products…

    Bret Ridgway December 7, 2020

    Are You Guilty of Consumption Obstruction?

    It drives me absolutely nuts. You pick up a book off the shelf at your local bookstore and start to browse it because the title…

    Bret Ridgway December 7, 2020

    Testing Is Still An Important Part of Marketing

    ‘Almost any question can be answered cheaply, quickly, and finally, by a test campaign. This is the way to answer them, not by arguments around…

    Bret Ridgway December 7, 2020

    20 Copy Tips To Increase Selling Power

    ‘Use short simple words to express your meaning. Educated readers under stand short words just as well as long words, and everyone else understands short…

    Bret Ridgway December 7, 2020

    That All Powerful Headline

    In the world of Internet marketing, where copy is king, headlines are the king of kings—the exalted ruler of all copy. In ‘Scientific Advertising’ Claude…

    Bret Ridgway December 7, 2020

    Long Copy vs Short Copy

    There  is  a  seemingly  endless debate in advertising about how long an advertisement or sales letter should be. And the question is just as relevant…

    Bret Ridgway December 4, 2020

    Tips For Information Marketers

    Here are seven tips that will increase the perceived value of your information products, with little or no extra cost to you. bret ridgway 1.…

    Bret Ridgway December 4, 2020

    What Is Advertising?

    How can you  apply the  decades old marketing wisdom of Claude Hopkins to your online efforts today? Jay Abraham, renowned by many as ‘America’s Number…

    Bret Ridgway December 4, 2020

    Do You Know Your Lifetime Customer Value

    If you don’t’ know these numbers, you don’t know anything. You’re totally shooting in the dark with your business when you have no idea of…

    Bret Ridgway November 30, 2020

    5 Ways To Generate More Money From Your Subscribers

    Membership sites and newsletters, both online and offline are becoming more and more popular both for customers and for marketers. Customers like them because they…

    Bret Ridgway November 30, 2020

    10 Biggest Mistakes Information Marketers Make

    1. No follow-up auto-responder series to help people consume their product. When your customer receives your product for the first time they can easily be…

    Bret Ridgway November 23, 2020

    Customer Service Mindset

    Roll out the red carpet for you customers and really make them feel like VIPs. bret ridgway I recently returned from a trip where I…

    Bret Ridgway November 17, 2020

    Autoresponders Aren’t Just A Pre-Sales Tool

    Autoresponders can also help the sale “stick”…and help you customer consume your information more quickly and come back for more of your products. bret ridgway…

    Bret Ridgway November 5, 2020

    Domain Name Strategy – Camel Casing

    All domain names that are multiple word domains need to use the concept of ‘Camel Casing’ to improve the readability of the domain.bret ridgway www.freakeshlylongdomainnamefor…

    Bret Ridgway November 5, 2020

    Drown Your CopyWriter In Data

    The question of whether one should write their own copy is frequently asked. This blog has featured articles focused on topics related to writing your…

    Bret Ridgway October 27, 2020

    Quick Copywriting Tip

    Sixty percent of all new advertisers fail! John E. Kennedy – Author of Reason Why Advertising John E. Kennedy, who defined advertising as salesmanship- in-print…

    Bret Ridgway October 26, 2020
    speaking audience

    Speakers: How Well Do You Know Your Audience?

    Without question one of the major contributors to the successful delivery of a speech is to have your audience all feel as if you are…

    Bret Ridgway October 23, 2020

    4 Ways To Write A Book Without Writing A Book

    Ideas to keep from being overwhelmed by writing your own book and getting it done in out of the box methods! #1 Talk Your Book…

    Bret Ridgway October 22, 2020

    Do You Really Know Your Target Market?

    I can’t count the number of times we’ve heard an author or information marketer say words to the effect of “Everybody needs to read my…

    Bret Ridgway October 22, 2020

    Classic Copywriting Tip

    ‘If your advertised article be of a kind which you cannot reasonably hope to sell him through Printed Salesmanship, make it possible for him in…

    Bret Ridgway October 20, 2020
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