Who’s Handling The Money?
If you’re a speaker who will be making your living primarily by selling in the back of the room, then it is critical that you understand how the mon…
Author: Bret Ridgway
Find out more about Bret Ridgway and the services Speaker Fulfillment Services can provide you at SpeakerFulfillmentServices.com.
The Back Pocket Speech
The back pocket speech is a 2nd talk you are prepared to deliver on a moment’s notice to an audience.
Your Stage Introduction
Should you pre‐write the introduction you want the event emcee or whoever will be introducing you to the audience to read? In a word, yes.…
Spotlight On Speaking: Getting Gigs
Bottom line, regardless of which method(s) you utilize to get speaking engagements, you must be proactive. Go out and get it!
Positioning Your Brand
If you’ve been involved in marketing of a product or service for any length of time you’ve probably come across the phrase “Unique Selling Proposition…
Information Marketing – What’s In & What’s Out
Since Armand is doing his annual “State of the Internet Marketing” address in this issue, I thought I’d piggyback on that and talk about the…
How Business Amplifiers Can Help Grow Your Business More Quickly
As you work to grow your information marketing business, if you think you can do it all yourself, you’re only kidding yourself. I’ve talked earlier …
Provide Enough Proof Through Testimonials When Selling Online
When you begin to sell your products online, you know you’re going to have to overcome the natural disbelief the market will have regarding what…
The 10:1 Marketing Rule
What’s The 10:1 Marketing Rule? Simply put, it means the price at which you’re selling your product (assuming it’s a physical product vs. digital delivery)…
Rev Up Your Marketing
Include Ride Along Offers With Your Physical Product Shipments Too few information and Internet marketers take advantage of their product shipments to include additional marketing…
The Ten Biggest fulfillment Mistakes Made By Internet Marketers
You’ve got them on your order page—primed and ready to purchase your product. They’re in a buying mood. Yet, you don’t offer them additional products…
Are You Guilty of Consumption Obstruction?
It drives me absolutely nuts. You pick up a book off the shelf at your local bookstore and start to browse it because the title…
Testing Is Still An Important Part of Marketing
‘Almost any question can be answered cheaply, quickly, and finally, by a test campaign. This is the way to answer them, not by arguments around…
20 Copy Tips To Increase Selling Power
‘Use short simple words to express your meaning. Educated readers under stand short words just as well as long words, and everyone else understands short…
That All Powerful Headline
In the world of Internet marketing, where copy is king, headlines are the king of kings—the exalted ruler of all copy. In ‘Scientific Advertising’ Claude…
Long Copy vs Short Copy
There is a seemingly endless debate in advertising about how long an advertisement or sales letter should be. And the question is just as relevant…
Tips For Information Marketers
Here are seven tips that will increase the perceived value of your information products, with little or no extra cost to you. bret ridgway 1.…
What Is Advertising?
How can you apply the decades old marketing wisdom of Claude Hopkins to your online efforts today? Jay Abraham, renowned by many as ‘America’s Number…
Do You Know Your Lifetime Customer Value
If you don’t’ know these numbers, you don’t know anything. You’re totally shooting in the dark with your business when you have no idea of…
5 Ways To Generate More Money From Your Subscribers
Membership sites and newsletters, both online and offline are becoming more and more popular both for customers and for marketers. Customers like them because they…
10 Biggest Mistakes Information Marketers Make
1. No follow-up auto-responder series to help people consume their product. When your customer receives your product for the first time they can easily be…
Customer Service Mindset
Roll out the red carpet for you customers and really make them feel like VIPs. bret ridgway I recently returned from a trip where I…
Autoresponders Aren’t Just A Pre-Sales Tool
Autoresponders can also help the sale “stick”…and help you customer consume your information more quickly and come back for more of your products. bret ridgway…
Domain Name Strategy – Camel Casing
All domain names that are multiple word domains need to use the concept of ‘Camel Casing’ to improve the readability of the domain.bret ridgway www.freakeshlylongdomainnamefor…
Drown Your CopyWriter In Data
The question of whether one should write their own copy is frequently asked. This blog has featured articles focused on topics related to writing your…
Quick Copywriting Tip
Sixty percent of all new advertisers fail! John E. Kennedy – Author of Reason Why Advertising John E. Kennedy, who defined advertising as salesmanship- in-print…
Speakers: How Well Do You Know Your Audience?
Without question one of the major contributors to the successful delivery of a speech is to have your audience all feel as if you are…
4 Ways To Write A Book Without Writing A Book
Ideas to keep from being overwhelmed by writing your own book and getting it done in out of the box methods! #1 Talk Your Book…
Do You Really Know Your Target Market?
I can’t count the number of times we’ve heard an author or information marketer say words to the effect of “Everybody needs to read my…
Classic Copywriting Tip
‘If your advertised article be of a kind which you cannot reasonably hope to sell him through Printed Salesmanship, make it possible for him in…