Name Captures In Your Book
Your book should serve as an entry point into your entire product mix where the real money from your book is made on the products…
Author: Bret Ridgway
Find out more about Bret Ridgway and the services Speaker Fulfillment Services can provide you at SpeakerFulfillmentServices.com.
So You Want To Be A Speaker – What will You Talk About?
Regardless of which side of the fence you fall on you can significantly increase your success on stage by more actively involving your audience in…
White Paper Secrets
…the elements that can affect the consumption of your white papers tend to be very similar to the elements that impact the consumability of any…
Maximizing Your Workshop
Managing expectations is a critical element in the success of any content delivery in any medium bret ridgway Workshop, by their nature, are more interactive…
Knowing Your Audience Demographics
Without question one of the major contributors to the successful delivery of a speech is to have your audience all feel as if you are…
Technology: Friend and Foe
“You simply cannot trust the reliability of an Internet connection in any meeting room, even if the hotel or promoter tells you they have Wi-Fi…
Hosting An Event
Things To Consider if You Want To Put On Your Own Events After you have spoken at a few events for other promoters you may…
Speaker Metrics
When running any business there’s an old expression— “You’ve got to know your numbers.” Yet it is surprising that most business owners have little knowledge…
Online Membership Site Secrets
Start The Month With Automatic Income Membership sites are great. Your ability as an information marketer to go into a month with knowledge already of…
Getting The Most Out Of Your DVDs
As much as possible you need to break your video content down into bite sized chunks. We recommend no more than a couple of hours…
Offers: Selling From The Stage
If you have opted to be a “free” speaker which uses the product sales model, then that means your income will be directly related to…
Expanding Your Platform
The More Methodologies in Which You Can Offer Up Your Expertise the Wider Potential Audience You Can Reach Bret Ridgway Speaking is a wonderful thing.…
Write That Book
This is an excerpt taken from Chapter W: Writing a Book in ABCs of Speaking: Your Building Blocks to Speaking Success by Bret Ridgway, Adryenn…
Leverage For Speakers
If you are a speaker and your business is up and going at all, you can quickly find yourself wearing any or all of these…
Upsells and Under-valuing
How Much Money are You Leaving on the Table as a Speaker? This is an excerpt taken from ABCs of Speaking: Your Building Blocks to…
Controlling The Room Environment
To maximize your effectiveness as a speaker it is of paramount importance that you control the environment in which you will be speaking as much…
Don’t Alienate Your List
I was talking with a colleague at an event a while back and he was telling me the story of how he had worked with…
Ready To Launch?
By and large, most marketers are notoriously bad planners. They have so many irons in the fire that they fail to think out all the…
Make Sure You Keep Your Merchant Account Provider In The Loop
Keep Your Merchant Provider in the Communication Loop to Significantly Minimize Your Chances of Having An Issue With a Big Launch bret ridgway When you…
Embrace The Hitchhiker
Ride Along Offers Can Be a Powerful Weapon in Your Marketing Arsenal. If You are Using Physical Products, Make Sure You Read This Article About…
Targeted Marketing Niche
The four most dangerous words in the world of selling and marketing probably are, “Everybody needs my product.” Talk about a recipe for disaster. It…
Autoresponders Are More Than A Sales Tool
There is something called “Product Consumption.” This is something you have to make sure is happening with your buyers. If you can’t get your customers…
Consuming Your Teleseminar Series
“How long should your teleseminar be? As long as it needs to be to cover the topic(s) you want to cover sufficiently.” Bret Ridgway Teleseminars…
Beware of the Multiple Project Trap
As a marketer, you probably have no shortage of great ideas. Oh, if I only had as many minutes in a day as I have…
Creating A Customer Wow Experience
Let’s face it; almost everybody loves a pleasant surprise. When your customer receives a package from you and opens it up, what better way to…