Website Asset Management

One of the biggest things I’ve run into as a webmaster working with clients is the fact they have no clue where anything is or what website assets and services they’re using, not to mention how to access these assets. In addition, they have no clue what they’re paying for or who they’re paying for…

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A Look At Finding Keywords

Before we talk about finding keywords, I want to take a quick moment to explain why keywords are important. If you’re just getting started online, you may not be familiar with keywords or maybe even long tail keywords. So, let’s get started. Keywords are simply buzzwords that potential visitors would use to find your site.…

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It’s Time To Take Names And…

Okay, I think you know where that goes as that line has been quoted in various movies, videos and video games. Today we’ll just leave it at “It’s time to take names.” By taking names I’m talking about an often-overlooked practice of lead generation. In sales and marketing a lead is referred to as a…

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6 Beneficial SEO Tips for Online Marketers

I cannot express the importance of SEO (search engine opti- mization) on your website. In the past I’ve shared many SEO tips but this article is going to focus on six specific SEO tips every online marketer should know to improve organic traffic to your website. If you were to ask my high school English…

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Just A Goal?

“Promote what makes you the most money and makes the most profit for the time spent on it!” Frank Deardurff If you’re serious about succeeding in anything whether it be in life, fitness, health, etc., you need more than just a goal. You need goals…plural—more than one. One definition of the word goal is “the…

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Do You Try To Put To Much On One Web site?

We’ve seen it time and time again. You go  to  a  website  and  everything  is there, including the kitchen sink. You’ve got outgoing links to recommended resources, you’ve got their recommended books on Amazon, you’ve got a compilation of articles, you’ve got a large product showcase, and seemingly everything else under the sun. Speaking great…

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JPEG GIF PNG What Type Of Image Do You Want?

There are three types of image formats that are widely used for web graphics. These are; jpg or jpeg ; gif and png (pronounced as ping). I’ll explain each in just a moment along with their uses. frank deardurff I’m sure you’ve visited a website where a person’s picture looked pixelated or spotted. Or an image had ragged…

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Help With Hyperlinks

A hyperlink is a section of text that has been given some code instruction to go to a different location, either on the page or to a different website all together when someone clicks on it. frank deardurff This website mistake has been an issue for a long time but with some of the newer…

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The Importance Of Image Alt Tags

Adding Keyword Alt Tag To Your Images Is Important Because Search Engines Also Read Alt Tags. frank dearurff Let’s   start   this   section   by describing   what   an   image alternate (alt) tag is before going into its purpose. When the Internet was in its early stages everything on the web was text because connection speeds were limited.…

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Keep Your Information Above The Fold

Most of us have probably heard the expression “Out of Sight, Out of Mind,” This is especially true for information marketers frank deardurff In Bret Ridgway’s course “The 50 Biggest Mistakes I See Information Marketers Make” this expression was discussed in the context of how frequently you should make contact with your clients and prospective…

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The Colors Of Success

One of the single most overlooked areas in marketing is the use of color on websites and in offline marketing pieces. The way we view colors psychologically triggers how we feel, think, or even buy. frank deardurff Colors are similar to words as they both have interpretations as to their meanings. Are you stirring the…

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Avoid This Website Testimonials Mistake

Now here’s a mistake you need to look at from two different sides. This one has to do with testimonials. If you’re giving a testimonial to someone else what you hope for is completely opposite of what you want to do when someone gives you a testimonial for use on your site. As a giver…

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Directions Vs. Intentions

I’ve been thinking a lot about our recent Sunday service where the main impact statement was “Direction not intentions determines our destination”. Our choices in direction led us down our current path. This makes me real- ize that people are similar to water— we tend to follow the path of least  resistance. To be successful…

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Often Made Branding Mistakes

One of the biggest mistakes we see with websites is a lack of identity, something that the visitor can recognize as your brand, whether it’s a definable logo; tag line; or color theme. Be sure to carry that identifier through the whole sales process. Too many times we see an optin page (the page a…

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Optimizing Your Order Buttons

We see this mistake quite a bit   or maybe we don’t! So many times we see order buttons and form submit buttons that don’t appear to be buttons. Many web designers will make great looking graphical buttons to “match” the design of the rest of the site. While these buttons might look nice they aren’t…

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Is Your Order Page Out Of Order?

quick way to lose a hard earned sale is to have an order page that is out of sync with the rest of your website. We’re told time and time again that people buy from those they know, like and trust. We do everything we can on the optin page to get that first sign…

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Page Not Found 404 Error

Page Not Found. This is something just about everyone has seen at one time or another if you’ve spent anytime online at all. In ‘web’ lingo these types of pages are called 404-pages frank deardurff Now  you  are  probably  thinking why is a “page not found” or a 404 error page a website mistake, and…

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Avoiding Website Navigation Nightmares

When setting up your navigation structure for your menus think about simplicity. frank deardurff There   are   many   types    of navigation that can be used on a website and many locations on a page that navigation can be placed. Obviously, too many locations can be a problem because the website visitor  can  easily  get  distracted from…

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Not Accounting For Web Browser Differences

(This is an excerpt from my book “50 Biggest Website Mistakes”) It’s so frustrating.  You’ve  worked your butt off creating a great looking website and you’re sitting back admiring your handiwork. You’re so excited about your great new look and feel that you immediately upload your new site and make it live. You bring up…

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Where Is Your Focus?

I’ve talked about focus many times in different articles and posts on my blog, but what I’m talking about here is where is your focus when it comes to what you offer in terms of products and services. We try too hard to be all things to all people and that just does not work.…

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How Weight Loss And Marketing Are Similar

Over the last couple of months I’ve been working out at the gym pretty regularly and have been working on losing weight at the same time. I’m doing this for multiple reasons, like losing weight due to sitting at the computer for 12+ hours a day, being healthier so that I can be around longer…

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How To Prevent Hacking Of Your WordPress Sites

Many people don’t pay attention to the URL when visit a site… What they’re really doing is providing their username and password to the hacker frank deardurff This article is for people that own websites or who visit websites…which these days is pretty much everyone, correct? As you may or may not know I run…

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Up-sell Marketing Mistakes

This is an excerpt from the book “50 Biggest Website Mistakes” This has to be one of the most overlooked mistakes. And it’s not the fact that up-sells are done wrong. The biggest mistake is that they’re not done at all. First, let’s clarify what an “up-sell” actually is. An up-sell is an offer made…

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Use Your Website As A Continual Test Ground

Testing is an often overlooked or completely forgotten about function of a website. You should always  be in “test mode” on your website, tweaking and testing to see what you can do to improve conversion rates. Any element of your web page can and should be tested to see if you can get a better…

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Do Your Webpages Load Slowly?

You’ve probably heard the term, “Speed Kills”, Well…the opposite is true when you’re speaking about webpages loading frank deardurff Generally  we  hear  that  going too fast can be deadly. Well, of course, if you look at this in the context of driving that is probably true but when it comes to your website it couldn’t…

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How To Take Control Your Email Inbox Bloat

A few years ago I looked over and realized that my unread message count had reached 56,000 emails. Yes, your read that correctly…and that was just the unread messages frank deardurff If you are like many professionals you run into this problem where your inbox grows and grows faster than you can keep up with…

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How To Create Secure Passwords That are Easy To Remember

Many times we use passwords that are way too easy to guess and use the same passwords over and over across many sites…this makes a hackers life easy. frank deardurff I’ve seen this mistake over and over on many websites and web services that many business owners utilize. The mistake that I’m talking about is…

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How To Use Hyperlinks

Too many times people have added styles to the link to make it appear a different color or added coding to make the underline disappear…Remember a confused shopper rarely buys. They just stay confused and then leave.” frank deardurff This website mistake (see above quote) has been an issue for a long time  but  with some of the…

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