I’ve heard it said many times you can’t change what you do not measure. I take that to mean if you don’t know where you started, you have no idea if you are improving or doing worse. frank deardurff I’ve heard it said many times you can’t change what you do not measure. I take…

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Recently I decided to do a test on a free checklist for my iMakeBookCovers.com site and it crossed my mind that there is one step to this process I think many have forgotten. frank deardurff We take the time to create the giveaway item whether it be a free report, checklist or special training video.…

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One of my favorite quotes is from Benjamin Franklin who said “A mistake is truly a mistake if you learn nothing from it.” And I think the same thing is true with our marketing efforts. Many times we start a project or task and it doesn’t go exactly the way we planned. That includes the…

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“Let’s just face it—we are busier than we have ever been. Stats show that business is up 15% and leisure time is down 30% and, in my personal opinion, that is not good.” Frank Deardurff In this fast paced lifestyle that most of us live these days, it’s always go, go, go. Eating on the…

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August was named in honor of the first Roman Emperor because it was a month of great triumphs. Make the month of August the month you conquer your challenges. Going along with that frame of mind, Rome wasn’t built in a day and neither is our online empire. We do need to be aware though…

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Educate Yourself on Your Business Purchases And Utilizing Them TO Your Advantage. I was recently working on a woodworking project that  I  like to do for fun in my spare time. (Yes shocking, as it may seem, I do find that from time to time.) I realized that I needed some replacement blades and staples…

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How often should you blog? At a bare minimum you should blog at least twice a month. frank deardurff A question I’ve been asked a few times of late: “Do I need to blog? and if so how often should I post?” My thoughts are if you have a website, it is a good idea…

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This is a mistake I’ve made and am working on correcting once I determine the words I want to use. I think for starters I should probably explain what a “tagline” is. The best definition I found states it as: “Tagline – A memorable phrase or sentence that is closely associated with a particular person…

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man in blue denim jacket facing turned on monitor

An online business owner needs EVERY advantage they can get to be sure they are noticed and get their point across. frank deardurff Recently I’ve been working on a couple major site renovations, and in doing so it has brought some things to mind I thought I would share. These are just a few common…

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I think this is one of the biggest reasons why so many online business fail. It is not taking it seriously! People want the dream of working from home and making money with an online business but they don’t take themselves or their online business seriously. For many they work a full time job with…

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This affects small businesses as well as large corporations way too often we hear “that’s not my job” or “I thought YOU were doing that” and in the end nobody did it and something was overlooked. Many times I think we spend more time on titles than we do on actions. In a small business…

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close-up photo of assorted coins

Some things are hard to understand. As I have been venturing out, I see signs here and there stating that they have a need for change. There are a lot of theories on that and I have a few of my own but, that’s not the real “Change Shortage” I’m talking about here. I’m talking…

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man using Apple computer

We often ask ourselves, “Why am I not getting more subscribers to my list?” Or, What am I doing wrong with list building?” Before we dive into the why, let me start in with a brief explanation of what a list is. A list is simply an abbreviated way of talking about your contact list.…

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person holding black and white card

I talk to many small business owners and many of them question why they need a website. They say, “well, isn’t it just a glorified business card or just a digital flyer of my business?” The answer is, not really. Your website is more than a business card. You can, in fact use it for…

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It seems there are more and more independent consultants around these days. If you aren’t familiar with the term, …an independent consultant is a person who works or sells for a company but is not directly employed by that company. In most cases they work on a commission or percentage of the sale. This is…

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person holding smartphone

Whether you search the web looking for products or have a website with products of your own, you may have run across a few of the following terms: Mobile Friendly Design; a Mobile Friendly Website; Responsive Website, Fluid Design, etc. Simply put, a “Mobile Friendly Website” is one that has been designed to best fit…

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woman wearing black t-shirt holding white computer keyboard

What we know well is easy for us to understand but the person sitting next to you maybe looking at you like you’re talking a foreign language to them. Frank Deardurff I talk to a lot of business owners and something I hear frequently from them is, “How do I get more from my programmer?”…

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Once you’ve cleaned up your computer, perform a fresh backup so you can go back to a clean version  if anything catastrophic happens  in the future frank deardurff One of the biggest New Years Resolutions is to improve our health. Whether it is to lose weight; get more sleep; get more exercise. All of those…

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person using MacBook Pro

I was recently asked how many form fields is too many on an opt-in page/form. A similar question is, are there form fields that will cause opt-in form abandonment? To answer that, we need to look at a few different things. It’s hard to give a global answer for everyone. What I will say is…

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Since I’m an online entrepreneur and web developer, I spend A LOT of time online. This also means I use the Internet a lot when corresponding with other people and businesses. Something recently has annoyed me, and I want to make sure this does not happen to you. What I’m talking about is lost opportunities.…

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gold pyramid on brown wooden table

We stall for a short time; our wheels are spinning and we’re waiting for something to happen frank deardurff Generally, the term buffering applies to video streaming but I feel that it can apply to your business as well. In explaining what buffering is I’ll also explain how to avoid buffering in your business. Buffering…

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man using IP phone inside room

Give Them Great Customer Experience Even When They Cancel frank deardurff When building your business, you usually think about what is best for your customers. What will attract them to your store or services? You may also think about stick strategies, such as what will make them become a repeat buyer or utilize your service…

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cars passing through north and south

People say traffic is one of the most important things you need for your online business. While I agree to a point, it does no good if there are no parking spots, and you miss out on the traffic! Allow me to explain—you do need to send traffic to your online business. It’s not just…

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white and orange letter b logo

Contrary to what many are saying, email is not dead! Here are just a few email tips to improve your end user’s experience with your messages. A confusing email subject line can be a big issue. Don’t try to be to clever. Just get the point across, but intrigue them enough to get them to…

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laptop computer on glass-top table

It’s important to check your website and automated systems to make sure everything is working like a fine tuned machine Scheduled Tune-ups You take your car in for scheduled tune-ups and to get the oil changed. Why don’t you do the same to your sources of income, your website? It’s just as important (maybe more…

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three person standing near wall inside building

Weather in Indiana has been interesting this year so far as we’ve transitioned in and out of spring and even a day that has felt more like summer. While driving down the highway and experiencing an unusual mid-April snow, I witnessed a small bird giving its all to fly into the wind without any headway.…

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blue and white logo guessing game

You REALLY need to choose your words wisely at this point or your message never gets opened and it ends up in the trash frank dearfurff Just as first impressions are important so are the first words of your email if you want to get more emails opened. In our fast paced world getting to…

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