Posts by Frank Deardurff
Maintenance Mayhem
As a web guy, I see a lot of good and bad when it comes to website and online presence. Today, I want to share some good so that you can avoid the bad. If you’re using WordPress, there are some things you need to be aware of. Using WordPress to build your website has…Click Here To Read More
Don’t Sell Yourself Short
We all do it. I’ve certainly done it. At some point in our personal or professional lives, we’ve sold ourselves short. Whether it be in talent, abilities, or even financials. Don’t sell yourself short, you are worth it! Over the years, I’ve caught myself automatically giving a discount when someone asks what my prices are.…Click Here To Read More
Resource Review For Entrepreneurs
As online entrepreneurs, we’re constantly looking for helpful resources. At least I know I am! I’d like to share a resource that I’ve been using for almost two years now. It has more helpful information than I originally thought, and I want to save you the trouble of having to discover what those resources are.…Click Here To Read More
Things Change, Or Do They?
Have you heard the old saying “the more things stay the same, use for email collection has a limit and could no longer accept the more they change?” It’s one of those things that make you more names. These are items that need to be checked. As a web guy for over two decades, I’ve seen…Click Here To Read More
You Can Work Too Much!
Many people I talk to or that follow me online comment about all of the irons I have in the fire. Part of that is that I enjoy what I do and sometimes I just get into a creative explosion and can’t control myself, but the truth is, you can work too much. I know…Click Here To Read More
Website Asset Management
One of the biggest things I’ve run into as a webmaster working with clients is the fact they have no clue where anything is or what website assets and services they’re using, not to mention how to access these assets. In addition, they have no clue what they’re paying for or who they’re paying for…Click Here To Read More
A Look At Finding Keywords
Before we talk about finding keywords, I want to take a quick moment to explain why keywords are important. If you’re just getting started online, you may not be familiar with keywords or maybe even long tail keywords. So, let’s get started. Keywords are simply buzzwords that potential visitors would use to find your site.…Click Here To Read More
It’s Time To Take Names And…
Okay, I think you know where that goes as that line has been quoted in various movies, videos and video games. Today we’ll just leave it at “It’s time to take names.” By taking names I’m talking about an often-overlooked practice of lead generation. In sales and marketing a lead is referred to as a…Click Here To Read More
6 Beneficial SEO Tips for Online Marketers
I cannot express the importance of SEO (search engine opti- mization) on your website. In the past I’ve shared many SEO tips but this article is going to focus on six specific SEO tips every online marketer should know to improve organic traffic to your website. If you were to ask my high school English…Click Here To Read More
Just A Goal?
“Promote what makes you the most money and makes the most profit for the time spent on it!”Frank Deardurff If you’re serious about succeeding in anything whether it be in life, fitness, health, etc., you need more than just a goal. You need goals…plural—more than one. One definition of the word goal is “the object…Click Here To Read More
Do You Try To Put To Much On One Web site?
We’ve seen it time and time again. You go to a website and everything is there, including the kitchen sink. You’ve got outgoing links to recommended resources, you’ve got their recommended books on Amazon, you’ve got a compilation of articles, you’ve got a large product showcase, and seemingly everything else under the sun. Speaking great…Click Here To Read More
JPEG GIF PNG What Type Of Image Do You Want?
There are three types of image formats that are widely used for web graphics. These are; jpg or jpeg ; gif and png (pronounced as ping). I’ll explain each in just a moment along with their uses.frank deardurff I’m sure you’ve visited a website where a person’s picture looked pixelated or spotted. Or an image had ragged edges,…Click Here To Read More
Help With Hyperlinks
A hyperlink is a section of text that has been given some code instruction to go to a different location, either on the page or to a different website all together when someone clicks on it.frank deardurff This website mistake has been an issue for a long time but with some of the newer technologies…Click Here To Read More
The Importance Of Image Alt Tags
Adding Keyword Alt Tag To Your Images Is Important Because Search Engines Also Read Alt Tags.frank dearurff Let’s start this section by describing what an image alternate (alt) tag is before going into its purpose. When the Internet was in its early stages everything on the web was text because connection speeds were limited. As…Click Here To Read More
Keep Your Information Above The Fold
Most of us have probably heard the expression “Out of Sight, Out of Mind,” This is especially true for information marketers frank deardurff In Bret Ridgway’s course “The 50 Biggest Mistakes I See Information Marketers Make” this expression was discussed in the context of how frequently you should make contact with your clients and prospective…Click Here To Read More
The Colors Of Success
One of the single most overlooked areas in marketing is the use of color on websites and in offline marketing pieces. The way we view colors psychologically triggers how we feel, think, or even buy.frank deardurff Colors are similar to words as they both have interpretations as to their meanings. Are you stirring the right…Click Here To Read More
Avoid This Website Testimonials Mistake
Now here’s a mistake you need to look at from two different sides. This one has to do with testimonials. If you’re giving a testimonial to someone else what you hope for is completely opposite of what you want to do when someone gives you a testimonial for use on your site. As a giver…Click Here To Read More
Directions Vs. Intentions
I’ve been thinking a lot about our recent Sunday service where the main impact statement was “Direction not intentions determines our destination”. Our choices in direction led us down our current path. This makes me real- ize that people are similar to water— we tend to follow the path of least resistance. To be successful…Click Here To Read More
Often Made Branding Mistakes
One of the biggest mistakes we see with websites is a lack of identity, something that the visitor can recognize as your brand, whether it’s a definable logo; tag line; or color theme. Be sure to carry that identifier through the whole sales process. Too many times we see an optin page (the page a…Click Here To Read More
Optimizing Your Order Buttons
We see this mistake quite a bit or maybe we don’t! So many times we see order buttons and form submit buttons that don’t appear to be buttons. Many web designers will make great looking graphical buttons to “match” the design of the rest of the site. While these buttons might look nice they aren’t…Click Here To Read More
Is Your Order Page Out Of Order?
quick way to lose a hard earned sale is to have an order page that is out of sync with the rest of your website. We’re told time and time again that people buy from those they know, like and trust. We do everything we can on the optin page to get that first sign…Click Here To Read More
Page Not Found 404 Error
Page Not Found. This is something just about everyone has seen at one time or another if you’ve spent anytime online at all. In ‘web’ lingo these types of pages are called 404-pagesfrank deardurff Now you are probably thinking why is a “page not found” or a 404 error page a website mistake, and that…Click Here To Read More
Avoiding Website Navigation Nightmares
When setting up your navigation structure for your menus think about simplicity.frank deardurff There are many types of navigation that can be used on a website and many locations on a page that navigation can be placed. Obviously, too many locations can be a problem because the website visitor can easily get distracted from the…Click Here To Read More
Not Accounting For Web Browser Differences
(This is an excerpt from my book “50 Biggest Website Mistakes”) It’s so frustrating. You’ve worked your butt off creating a great looking website and you’re sitting back admiring your handiwork. You’re so excited about your great new look and feel that you immediately upload your new site and make it live. You bring up…Click Here To Read More
Where Is Your Focus?
I’ve talked about focus many times in different articles and posts on my blog, but what I’m talking about here is where is your focus when it comes to what you offer in terms of products and services. We try too hard to be all things to all people and that just does not work.…Click Here To Read More
How Weight Loss And Marketing Are Similar
Over the last couple of months I’ve been working out at the gym pretty regularly and have been working on losing weight at the same time. I’m doing this for multiple reasons, like losing weight due to sitting at the computer for 12+ hours a day, being healthier so that I can be around longer…Click Here To Read More
How To Prevent Hacking Of Your WordPress Sites
Many people don’t pay attention to the URL when visit a site… What they’re really doing is providing their username and password to the hackerfrank deardurff This article is for people that own websites or who visit websites…which these days is pretty much everyone, correct? As you may or may not know I run a…Click Here To Read More
Website Tip… Check Your Automated Autoresponder Messages
It’s always good to check our autoresponders to check and make sure you are not sending wrong or outdated messages.frank deardurff In this quick tip I will share with you something that many SHOULD be doing but aren’t and if they are doing it they’ve probably fallen into the trap of “Set it and forget…Click Here To Read More
Up-sell Marketing Mistakes
This is an excerpt from the book “50 Biggest Website Mistakes” This has to be one of the most overlooked mistakes. And it’s not the fact that up-sells are done wrong. The biggest mistake is that they’re not done at all. First, let’s clarify what an “up-sell” actually is. An up-sell is an offer made…Click Here To Read More
Use Your Website As A Continual Test Ground
Testing is an often overlooked or completely forgotten about function of a website. You should always be in “test mode” on your website, tweaking and testing to see what you can do to improve conversion rates. Any element of your web page can and should be tested to see if you can get a better…Click Here To Read More