We’ve seen it time and time again. You go  to  a  website  and  everything  is there, including the kitchen sink. You’ve got outgoing links to recommended resources, you’ve got their recommended books on Amazon, you’ve got a compilation of articles, you’ve got a large product showcase, and seemingly everything else under the sun. Speaking great…

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There are three types of image formats that are widely used for web graphics. These are; jpg or jpeg ; gif and png (pronounced as ping). I’ll explain each in just a moment along with their uses. frank deardurff I’m sure you’ve visited a website where a person’s picture looked pixelated or spotted. Or an image had ragged…

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A hyperlink is a section of text that has been given some code instruction to go to a different location, either on the page or to a different website all together when someone clicks on it. frank deardurff This website mistake has been an issue for a long time but with some of the newer…

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Adding Keyword Alt Tag To Your Images Is Important Because Search Engines Also Read Alt Tags. frank dearurff Let’s   start   this   section   by describing   what   an   image alternate (alt) tag is before going into its purpose. When the Internet was in its early stages everything on the web was text because connection speeds were limited.…

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Most of us have probably heard the expression “Out of Sight, Out of Mind,” This is especially true for information marketers frank deardurff In Bret Ridgway’s course “The 50 Biggest Mistakes I See Information Marketers Make” this expression was discussed in the context of how frequently you should make contact with your clients and prospective…

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One of the single most overlooked areas in marketing is the use of color on websites and in offline marketing pieces. The way we view colors psychologically triggers how we feel, think, or even buy. frank deardurff Colors are similar to words as they both have interpretations as to their meanings. Are you stirring the…

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Now here’s a mistake you need to look at from two different sides. This one has to do with testimonials. If you’re giving a testimonial to someone else what you hope for is completely opposite of what you want to do when someone gives you a testimonial for use on your site. As a giver…

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I’ve been thinking a lot about our recent Sunday service where the main impact statement was “Direction not intentions determines our destination”. Our choices in direction led us down our current path. This makes me real- ize that people are similar to water— we tend to follow the path of least  resistance. To be successful…

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One of the biggest mistakes we see with websites is a lack of identity, something that the visitor can recognize as your brand, whether it’s a definable logo; tag line; or color theme. Be sure to carry that identifier through the whole sales process. Too many times we see an optin page (the page a…

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We see this mistake quite a bit   or maybe we don’t! So many times we see order buttons and form submit buttons that don’t appear to be buttons. Many web designers will make great looking graphical buttons to “match” the design of the rest of the site. While these buttons might look nice they aren’t…

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quick way to lose a hard earned sale is to have an order page that is out of sync with the rest of your website. We’re told time and time again that people buy from those they know, like and trust. We do everything we can on the optin page to get that first sign…

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Page Not Found. This is something just about everyone has seen at one time or another if you’ve spent anytime online at all. In ‘web’ lingo these types of pages are called 404-pages frank deardurff Now  you  are  probably  thinking why is a “page not found” or a 404 error page a website mistake, and…

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When setting up your navigation structure for your menus think about simplicity. frank deardurff There   are   many   types    of navigation that can be used on a website and many locations on a page that navigation can be placed. Obviously, too many locations can be a problem because the website visitor  can  easily  get  distracted from…

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(This is an excerpt from my book “50 Biggest Website Mistakes”) It’s so frustrating.  You’ve  worked your butt off creating a great looking website and you’re sitting back admiring your handiwork. You’re so excited about your great new look and feel that you immediately upload your new site and make it live. You bring up…

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I’ve talked about focus many times in different articles and posts on my blog, but what I’m talking about here is where is your focus when it comes to what you offer in terms of products and services. We try too hard to be all things to all people and that just does not work.…

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Over the last couple of months I’ve been working out at the gym pretty regularly and have been working on losing weight at the same time. I’m doing this for multiple reasons, like losing weight due to sitting at the computer for 12+ hours a day, being healthier so that I can be around longer…

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Many people don’t pay attention to the URL when visit a site… What they’re really doing is providing their username and password to the hacker frank deardurff This article is for people that own websites or who visit websites…which these days is pretty much everyone, correct? As you may or may not know I run…

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This is an excerpt from the book “50 Biggest Website Mistakes” This has to be one of the most overlooked mistakes. And it’s not the fact that up-sells are done wrong. The biggest mistake is that they’re not done at all. First, let’s clarify what an “up-sell” actually is. An up-sell is an offer made…

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Testing is an often overlooked or completely forgotten about function of a website. You should always  be in “test mode” on your website, tweaking and testing to see what you can do to improve conversion rates. Any element of your web page can and should be tested to see if you can get a better…

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You’ve probably heard the term, “Speed Kills”, Well…the opposite is true when you’re speaking about webpages loading frank deardurff Generally  we  hear  that  going too fast can be deadly. Well, of course, if you look at this in the context of driving that is probably true but when it comes to your website it couldn’t…

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A few years ago I looked over and realized that my unread message count had reached 56,000 emails. Yes, your read that correctly…and that was just the unread messages frank deardurff If you are like many professionals you run into this problem where your inbox grows and grows faster than you can keep up with…

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Many times we use passwords that are way too easy to guess and use the same passwords over and over across many sites…this makes a hackers life easy. frank deardurff I’ve seen this mistake over and over on many websites and web services that many business owners utilize. The mistake that I’m talking about is…

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Too many times people have added styles to the link to make it appear a different color or added coding to make the underline disappear…Remember a confused shopper rarely buys. They just stay confused and then leave.” frank deardurff This website mistake (see above quote) has been an issue for a long time  but  with some of the…

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I’ve heard it said many times you can’t change what you do not measure. I take that to mean if you don’t know where you started, you have no idea if you are improving or doing worse. frank deardurff I’ve heard it said many times you can’t change what you do not measure. I take…

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Recently I decided to do a test on a free checklist for my iMakeBookCovers.com site and it crossed my mind that there is one step to this process I think many have forgotten. frank deardurff We take the time to create the giveaway item whether it be a free report, checklist or special training video.…

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One of my favorite quotes is from Benjamin Franklin who said “A mistake is truly a mistake if you learn nothing from it.” And I think the same thing is true with our marketing efforts. Many times we start a project or task and it doesn’t go exactly the way we planned. That includes the…

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“Let’s just face it—we are busier than we have ever been. Stats show that business is up 15% and leisure time is down 30% and, in my personal opinion, that is not good.” Frank Deardurff In this fast paced lifestyle that most of us live these days, it’s always go, go, go. Eating on the…

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August was named in honor of the first Roman Emperor because it was a month of great triumphs. Make the month of August the month you conquer your challenges. Going along with that frame of mind, Rome wasn’t built in a day and neither is our online empire. We do need to be aware though…

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