Just A Goal?
“Promote what makes you the most money and makes the most profit for the time spent on it!” Frank Deardurff If you’re serious about succeeding…
Author: Frank Deardurff
An early love for graphics brought me online
over 20 years ago which lead me to consume
a vast knowledge in marketing, conversion,
design and various types of web technologies. That information
led to becoming a web master, serial entrepreneur, author, coach, trainer
and That One Web Guy! FrankDeardurff.com
Do You Try To Put To Much On One Web site?
We’ve seen it time and time again. You go to a website and everything is there, including the kitchen sink. You’ve got outgoing links to…
JPEG GIF PNG What Type Of Image Do You Want?
There are three types of image formats that are widely used for web graphics. These are; jpg or jpeg ; gif and png (pronounced as…
Help With Hyperlinks
A hyperlink is a section of text that has been given some code instruction to go to a different location, either on the page or…
The Importance Of Image Alt Tags
Adding Keyword Alt Tag To Your Images Is Important Because Search Engines Also Read Alt Tags. frank dearurff Let’s start this section by describing what …
Keep Your Information Above The Fold
Most of us have probably heard the expression “Out of Sight, Out of Mind,” This is especially true for information marketers frank deardurff In Bret…
The Colors Of Success
One of the single most overlooked areas in marketing is the use of color on websites and in offline marketing pieces. The way we view…
Avoid This Website Testimonials Mistake
Now here’s a mistake you need to look at from two different sides. This one has to do with testimonials. If you’re giving a testimonial…
Directions Vs. Intentions
I’ve been thinking a lot about our recent Sunday service where the main impact statement was “Direction not intentions determines our destination”. Our choices in…
Often Made Branding Mistakes
One of the biggest mistakes we see with websites is a lack of identity, something that the visitor can recognize as your brand, whether it’s…
Optimizing Your Order Buttons
We see this mistake quite a bit or maybe we don’t! So many times we see order buttons and form submit buttons that don’t appear…
Is Your Order Page Out Of Order?
quick way to lose a hard earned sale is to have an order page that is out of sync with the rest of your website.…
Page Not Found 404 Error
Page Not Found. This is something just about everyone has seen at one time or another if you’ve spent anytime online at all. In ‘web’…
Avoiding Website Navigation Nightmares
When setting up your navigation structure for your menus think about simplicity. frank deardurff There are many types of navigation that can be used on…
Not Accounting For Web Browser Differences
(This is an excerpt from my book “50 Biggest Website Mistakes”) It’s so frustrating. You’ve worked your butt off creating a great looking website and…
Where Is Your Focus?
I’ve talked about focus many times in different articles and posts on my blog, but what I’m talking about here is where is your focus…
How Weight Loss And Marketing Are Similar
Over the last couple of months I’ve been working out at the gym pretty regularly and have been working on losing weight at the same…
How To Prevent Hacking Of Your WordPress Sites
Many people don’t pay attention to the URL when visit a site… What they’re really doing is providing their username and password to the hacker…
Website Tip… Check Your Automated Autoresponder Messages
It’s always good to check our autoresponders to check and make sure you are not sending wrong or outdated messages. frank deardurff In this quick…
Up-sell Marketing Mistakes
This is an excerpt from the book “50 Biggest Website Mistakes” This has to be one of the most overlooked mistakes. And it’s not the…
Use Your Website As A Continual Test Ground
Testing is an often overlooked or completely forgotten about function of a website. You should always be in “test mode” on your website, tweaking and…
Do Your Webpages Load Slowly?
You’ve probably heard the term, “Speed Kills”, Well…the opposite is true when you’re speaking about webpages loading frank deardurff Generally we hear that going too…
How To Take Control Your Email Inbox Bloat
A few years ago I looked over and realized that my unread message count had reached 56,000 emails. Yes, your read that correctly…and that was…
How To Create Secure Passwords That are Easy To Remember
Many times we use passwords that are way too easy to guess and use the same passwords over and over across many sites…this makes a…
How To Use Hyperlinks
Too many times people have added styles to the link to make it appear a different color or added coding to make the underline disappear…Remember…
Domain Name Mistakes
Domain, Name, Mistakes,
Domain Name,
Domain Name Mistakes,
Name Mistakes, Website tips,
Tracking Your Business Success
I’ve heard it said many times you can’t change what you do not measure. I take that to mean if you don’t know where you…
Don’t Forget The Follow Up
Recently I decided to do a test on a free checklist for my iMakeBookCovers.com site and it crossed my mind that there is one step…
Study: What Went Wrong In Your Marketing?
One of my favorite quotes is from Benjamin Franklin who said “A mistake is truly a mistake if you learn nothing from it.” And I…
Recharging Your Batteries
“Let’s just face it—we are busier than we have ever been. Stats show that business is up 15% and leisure time is down 30% and,…