Up-sell Marketing Mistakes

This is an excerpt from the book “50 Biggest Website Mistakes” This has to be one of the most overlooked mistakes. And it’s not the fact that up-sells are done wrong. The biggest mistake is that they’re not done at all. First, let’s clarify what an “up-sell” actually is. An up-sell is an offer made…Click Here To Read More

Use Your Website As A Continual Test Ground

Testing is an often overlooked or completely forgotten about function of a website. You should always  be in “test mode” on your website, tweaking and testing to see what you can do to improve conversion rates. Any element of your web page can and should be tested to see if you can get a better…Click Here To Read More

Do Your Webpages Load Slowly?

You’ve probably heard the term, “Speed Kills”, Well…the opposite is true when you’re speaking about webpages loadingfrank deardurff Generally  we  hear  that  going too fast can be deadly. Well, of course, if you look at this in the context of driving that is probably true but when it comes to your website it couldn’t be…Click Here To Read More

How To Take Control Your Email Inbox Bloat

A few years ago I looked over and realized that my unread message count had reached 56,000 emails. Yes, your read that correctly…and that was just the unread messagesfrank deardurff If you are like many professionals you run into this problem where your inbox grows and grows faster than you can keep up with so…Click Here To Read More

How To Create Secure Passwords That are Easy To Remember

Many times we use passwords that are way too easy to guess and use the same passwords over and over across many sites…this makes a hackers life easy.frank deardurff I’ve seen this mistake over and over on many websites and web services that many business owners utilize. The mistake that I’m talking about is simplistic…Click Here To Read More

How To Use Hyperlinks

Too many times people have added styles to the link to make it appear a different color or added coding to make the underline disappear…Remember a confused shopper rarely buys. They just stay confused and then leave.”frank deardurff This website mistake (see above quote) has been an issue for a long time  but  with some of the newer…Click Here To Read More

Tracking Your Business Success

I’ve heard it said many times you can’t change what you do not measure. I take that to mean if you don’t know where you started, you have no idea if you are improving or doing worse.frank deardurff I’ve heard it said many times you can’t change what you do not measure. I take that…Click Here To Read More

Don’t Forget The Follow Up

Recently I decided to do a test on a free checklist for my iMakeBookCovers.com site and it crossed my mind that there is one step to this process I think many have forgotten.frank deardurff We take the time to create the giveaway item whether it be a free report, checklist or special training video. We…Click Here To Read More

Study: What Went Wrong In Your Marketing?

One of my favorite quotes is from Benjamin Franklin who said “A mistake is truly a mistake if you learn nothing from it.” And I think the same thing is true with our marketing efforts. Many times we start a project or task and it doesn’t go exactly the way we planned. That includes the…Click Here To Read More

Recharging Your Batteries

“Let’s just face it—we are busier than we have ever been. Stats show that business is up 15% and leisure time is down 30% and, in my personal opinion, that is not good.”Frank Deardurff In this fast paced lifestyle that most of us live these days, it’s always go, go, go. Eating on the run,…Click Here To Read More

A Month For Great Triumphs

August was named in honor of the first Roman Emperor because it was a month of great triumphs. Make the month of August the month you conquer your challenges. Going along with that frame of mind, Rome wasn’t built in a day and neither is our online empire. We do need to be aware though…Click Here To Read More

Is Free Software Worth It?

Educate Yourself on Your Business Purchases And Utilizing Them TO Your Advantage. I was recently working on a woodworking project that  I  like to do for fun in my spare time. (Yes shocking, as it may seem, I do find that from time to time.) I realized that I needed some replacement blades and staples…Click Here To Read More

Do You Blog Often Enough?

How often should you blog? At a bare minimum you should blog at least twice a month.frank deardurff A question I’ve been asked a few times of late: “Do I need to blog? and if so how often should I post?” My thoughts are if you have a website, it is a good idea to…Click Here To Read More

Your Website’s Tagline

This is a mistake I’ve made and am working on correcting once I determine the words I want to use. I think for starters I should probably explain what a “tagline” is. The best definition I found states it as: “Tagline – A memorable phrase or sentence that is closely associated with a particular person…Click Here To Read More

Website Challenges

man in blue denim jacket facing turned on monitor
An online business owner needs EVERY advantage they can get to be sure they are noticed and get their point across.frank deardurff Recently I’ve been working on a couple major site renovations, and in doing so it has brought some things to mind I thought I would share. These are just a few common website…Click Here To Read More

Is Your Online Business For Real?

I think this is one of the biggest reasons why so many online business fail. It is not taking it seriously! People want the dream of working from home and making money with an online business but they don’t take themselves or their online business seriously. For many they work a full time job with…Click Here To Read More

Who’s Doing What?

This affects small businesses as well as large corporations way too often we hear “that’s not my job” or “I thought YOU were doing that” and in the end nobody did it and something was overlooked. Many times I think we spend more time on titles than we do on actions. In a small business…Click Here To Read More

A Shortage of Change

close-up photo of assorted coins
Some things are hard to understand. As I have been venturing out, I see signs here and there stating that they have a need for change. There are a lot of theories on that and I have a few of my own but, that’s not the real “Change Shortage” I’m talking about here. I’m talking…Click Here To Read More

Why You’re Not Building Your Lists

man using Apple computer
We often ask ourselves, “Why am I not getting more subscribers to my list?” Or, What am I doing wrong with list building?” Before we dive into the why, let me start in with a brief explanation of what a list is. A list is simply an abbreviated way of talking about your contact list.…Click Here To Read More

Your Website Is More Than A Business Card

person holding black and white card
I talk to many small business owners and many of them question why they need a website. They say, “well, isn’t it just a glorified business card or just a digital flyer of my business?” The answer is, not really. Your website is more than a business card. You can, in fact use it for…Click Here To Read More

Customizing URLs For Your Independent Business

It seems there are more and more independent consultants around these days. If you aren’t familiar with the term, …an independent consultant is a person who works or sells for a company but is not directly employed by that company. In most cases they work on a commission or percentage of the sale. This is…Click Here To Read More

What Is Mobile Friendly Design?

person holding smartphone
Whether you search the web looking for products or have a website with products of your own, you may have run across a few of the following terms: Mobile Friendly Design; a Mobile Friendly Website; Responsive Website, Fluid Design, etc. Simply put, a “Mobile Friendly Website” is one that has been designed to best fit…Click Here To Read More

Getting the Most From Your Programmer

woman wearing black t-shirt holding white computer keyboard
What we know well is easy for us to understand but the person sitting next to you maybe looking at you like you’re talking a foreign language to them.Frank Deardurff I talk to a lot of business owners and something I hear frequently from them is, “How do I get more from my programmer?” Or…Click Here To Read More

Is Your Computer Healthy?

man in black and white checkered dress shirt using computer
Once you’ve cleaned up your computer, perform a fresh backup so you can go back to a clean version  if anything catastrophic happens  in the futurefrank deardurff One of the biggest New Years Resolutions is to improve our health. Whether it is to lose weight; get more sleep; get more exercise. All of those things…Click Here To Read More

Avoid Opt-in Form Abandonment

person using MacBook Pro
I was recently asked how many form fields is too many on an opt-in page/form. A similar question is, are there form fields that will cause opt-in form abandonment? To answer that, we need to look at a few different things. It’s hard to give a global answer for everyone. What I will say is…Click Here To Read More