Many people say they want to get rich in Internet Marketing but very few actually do it. Dr. Jeanette Cates Of course there are many reasons why one person might  succeed or   fail.   However,   there   are   general principles you must follow if you want to be successful. Here  are  three  business  practices  that can go…

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Coming up with valuable content week after week, day after day, can get old after a while and it can become quite challenging. Here are a few tips to help keep the wheels spinning and your blog growing. Dr. jeanette cates #1 Get organized Do you ever notice  that  great  content ideas come to you when you’re…

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Google analytics provides valuable information for you to fine tune your keyword strategy. It helps you learn what content people prefer on your site. And it helps you learn where your visitors are coming from so you can adjust your traffic generation strategies as needed Dr. Jeanette Cates Google Analytics is a handy tool you…

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Recently one of  my  students  asked a great question: We have a  product we want to sell online – and we need  to make money fast. We already have a domain name. What should I do in the next 10 days? Here are some ideas: Take *good* photographs of your product. The picture will allow…

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Regardless of your business model — be it online or offline — the concept of autopilot income is attractive. You remember “autopilot income” — that’s the income that comes in regardless of your efforts. Once established you can set it and forget it. So what’s the secret to setting up an autopilot income? It lies…

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Your webmaster (or more accurately, your web designer) is an important part of your web team. So it is more than worth your time and effort to build a strong relationship with him or her. Dr. jeanette cates Here are five things you can do to keep the lines of communication open between you and…

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Your book is finished. It’s about to hit the bookshelves and online stores. Now you’re ready to launch. Hold on! (Sound of  screeching  brakes)  This is not the time to launch your book. That time actually started months ago, when your book was just a glimmer in your eye and a glow in your brain.…

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Have you ever noticed that products in your niche are priced at varying levels—from $7 to $2,000? If you are selling the $7 product, you may be asking yourself how anyone could sell a $2,000 product. On the other hand, if you are selling the $2,000 product, you are probably asking how anyone can afford…

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Credibility is defined as “The quality, capability, or power to elicit belief.” This belief is critical to you as a consultant, because it is what determines whether or not someone chooses to do business with you. Here are five simple strategies you can use to build your credibility, even as a new consultant. 1. Provide…

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One of the blessings of the Internet is that it’s accessible anytime, anywhere. But one of the curses is that, as a business owner, you have access anytime, anywhere. What that means for a lot of people is it’s hard to “turn off” work. After all, it’s easy to walk down the hall to the…

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Ask yourself these five questions before you purchase any product. Dr. Jeanette Cates One  of  the  exciting  things  about doing business online is the  rapidly changing    landscape.    There    are new  technologies,  new  tactics,  and new   products coming onto the market daily. It’s a constant parade of new offers. But  do  you need the latest and greatest offering? Or   will   it   just…

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If you’re considering setting up your own membership site, here are five easy steps to follow. Choose a membership model. There are at least four different models you can follow for your member site. From free to unlimited monthly recurring, there is a variety that will fit your market and your message. The key is …

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One of the phenomena of the Web is that it all looks so easy. After all, it just takes some typing, a few graphics and a link here or there to create a web page, right? But it’s more complex than that when you’re serious about doing business online. In fact, it takes a TEAM…

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Many people feel like they’re gambling when they choose a PLR product to sell. After all, there is no cut-and-dried formula for finding a topic and a product that people are sure to buy. dr. jeanette cates Slot Machine Method for PLR Enter the Slot Machine. With its spinning reels, flashing lights, and occasional payoff,…

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PowerPoint is an invaluable tool to anyone who takes the time to learn it. Dr jeanette cates PowerPoint   is   one   of   those tools  that  “everyone”  seems to know. But one of the things you quickly come to understand is that few people actually understand how to use PowerPoint effectively and efficiently. That’s  one  of  the …

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or years I have maintained that product creation  is  not  difficult.  I regularly crank out 2-4 new products each month because I  love the process! But I watch other people struggle for months trying to create their first product. What’s the difference? I think it comes down to two things:  Choice of topic and use…

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The nightly news often relates the latest natural disaster with its legacy of destruction— loss of property and loss of life. Businesses are disrupted, water supplies destroyed and people without electricity. If you live in Hurricane or Tornado country and are a small business owner,  you  probably  have  a  plan for natural disasters. You know…

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Credibility is a combination of trustworthiness and expertise. It’s the “believability” factor that is attached to everything you do. In online business credibility is particularly important, because it builds and protects your reputation. It’s what makes people trust the information that you provide. As the amount of information online increases, credibility becomes increasingly important. You’ve…

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I saw an interesting commercial on TV. It was during a sports event — and the ad was definitely targeted to sports fans. Change the channel. Now I’m watch- ing a poker game – and the same com- mercial comes on. But this time it’s targeted at poker players. Impressive! Will it work again? Sure…

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Are you learning just for the sake of accumulating knowledge— or are you trying to earn from what you know? The difference is huge, especially in your wallet. One of the most frequent comments you’ll hear when discussing Internet marketing is “I’ve spent a fortune on products but I’m still not earning any money.” Yet…

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Here are some simple steps you can take to connect with marketers that are in a position to promote you and your products. dr jeanette cates Congratulations!  You’ve just released your newest online course or product. You’re promoting like crazy, but can always use more help in promotion. It would be particularly helpful to have…

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If you are new to product development it may be helpful to have an easy to follow blueprint to get started with. Jeanette cates Here’s A Step By Step Guide To Your First Product 1. Decide on the topic for your product. It’s probably something you wish you had had when you first started in…

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“Just one simple marketing task each day can make all the difference in your book sales.” Jeanette Cates Track your sales from day one. You get what you focus on— focus on results! Play the Amazon ranking game by tracking your category results. Encourage reviews. Vote for your favorite reviews. Send thank you notes to…

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Have you ever taken a cruise? If so, you recognize that feeling of a BIG ocean with a small ocean liner on it. Yes, that cruise ship sounded large when you booked your trip. But now that you’re on the open seas you recognize the immense space you’re a part of. That same feeling of…

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online experts

When it comes to hiring online experts, it is critical that you know who you are hiring and why they are qualified to be your adviser. This is an article I wrote several years ago, but it is equally valid today. Please follow my advice—before you listen to an “online expert.” It happened again today.…

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There is no doubt that today’s marketplace is attracted to visual images. Just look  at the rise of Pinterest and YouTube both visual mediums. Time and again people choose to watch a video, rather than read the manual. That’s  why you need to use visuals  if you want to attract your market’s attention online. One…

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Should you use a pen name when you write? Here are five reasons you may want to use a pan name. dr, jeanette cates If you are already an author or you’re planning to write a book you need to decide if you should use your own name or a pen name. Here are five…

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If you’ve bought a book from Amazon, you’ve probably had the author ask you to post a review of the book. While you might not think much about the request, the author is focused on getting good reviews. There are a variety of reasons that book reviews are important on Amazon, but here are the…

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A Time  Drain  is  something that takes more time than it should. It’s often a task that started small, but continued to expand. Now you’ve just accepted it as part of your everyday routine. If you’ve ever heard yourself say “it’s just too much!” then you understand the importance of identifying and eliminating time drains…

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