When  you  are  in  the  business  of marketing and selling products, you want to be  a  trendsetter.  You  want  to always be the one setting the pace for your industry. So how do create products that are constantly better than the competition? One way is by building a better mousetrap. It’s been around since the…

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People often ask me how I feel about guarantees. They want to know how long the guarantee should be and if they need one at all. The old method was to give the purchaser as long a guarantee as you could, sometimes up to a year or even more. But that’s not always possible because…

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