You have done your research, identified your  target  market  and worked hard on preparing an eBook that’s right on trend in your niche. After initial success it seems your sales have trickled down significantly and your returns are rising. Your question now is what happened and where you did you go wrong? If your information…

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Write as if you were speaking WITH your prospect, right in front of them, in a comfortable, conversational manner. Michel Fortin Most  of  the  sales  pieces  people  ask  me  to rewrite  seem  to  offer  great  products  and services. In fact, some of their offers are so good, prospects would be crazy to turn them down.…

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Copy is all about words. Or is it? Copy is about using words to describe the benefits of your offer. About using words to paint vivid mental imagery. About using words to stir the senses, press all the “hot buttons” and push the reader to take some kind of action. But is it really ALL…

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We see it; we hear it and we are a part of it in every aspect of our purchasing life, online and in the real world. But what is the difference and what does it really mean in our lives as marketers (or consumers)? Let us break it down to its simplest form. Upsells Think…

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A well known catch phrase from a popular movie is “follow the money.” In Internet marketing, the best advice is often  “follow  the problem.” The most effective online products are those that address problems. How to break into Internet marketing. How to lose weight. How to avoid foreclosure in a down market. These are questions…

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When you think about your online business and its assets you can clearly see that selling information on the Internet is a much better way of keeping your car in the garage. By this I mean that if you were selling tangibles on a site like eBay, your car would be out in the rain…

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Getting viewers who browse your site and move on to the next is no more productive  than  window  shoppers  at the mall. You make money online when you capture that traffic and convert the “lookers” into “buyers.” But that may not be as easy as it sounds. It can be if you pay attention to…

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