How To Boost Your Book Sales
You have done your research, identified your target market and worked hard on preparing an eBook that’s right on trend in your niche. After initial…
Author: Michel Fortin
Michel Fortin is a marketing strategist, business advisor, and certified digital marketing expert. As a marketing consultant since 1991, he helps entrepreneurial professionals grow their practices with his unique combination of branding, positioning, copywriting, SEO, UX, and CRO.
The Mistake Most Copywriters Make
Write as if you were speaking WITH your prospect, right in front of them, in a comfortable, conversational manner. Michel Fortin Most of the sales…
It’s Not What You Say, It’s How You Say It
Copy is all about words. Or is it? Copy is about using words to describe the benefits of your offer. About using words to paint…
Upsells, Downsells, & One Time Offers
We see it; we hear it and we are a part of it in every aspect of our purchasing life, online and in the real…
Follow The Problem
A well known catch phrase from a popular movie is “follow the money.” In Internet marketing, the best advice is often “follow the problem.” The…
Identify Your Marketing Assets
When you think about your online business and its assets you can clearly see that selling information on the Internet is a much better way…
12 Traffic Conversion Secrets
Getting viewers who browse your site and move on to the next is no more productive than window shoppers at the mall. You make money…