The Opt-in Page
Let’s think about what’s happening here… A person comes to our particular opt-in page and they hear about our presentation, about what we’re going to be talking about. Hopefully it’s enticing enough for them to enter their name, their email address and select the day and select the time to attend. These may be four very simple things…but…there needs to be a reason for them to do it.
Let’s start off with the most basic concept of what’s happening. A person comes to the opt-in page and we tell them about our presentation. For example, I would say something similar to this.
"Hi. My name is Armand Morin. Thank you so much for visiting our website. How would you like to be able to generate $40,000 in 60 to 90 minutes? If the answer is yes, I'm doing a very special presentation over the course of the next three days and you're invited. All you need to do is select the day that's best for you, select the time where you know that you can attend and then enter in your first name, your email address and then click the button on this page and you'll instantly be registered for this 100% free presentation on how you too can generate $20,000 to $40,000 over the course of 60 to 90 minutes. Act now, don't wait on this. “ This is one of our most popular presentations we've ever done, so we're doing it on multiple days and multiple times per day. So again, number one—choose the day that's best for you and number two—choose a time where you can absolutely attend. Enter your name and then enter your email address and click the button on this page, and you'll instantly be registered. I'll see you on the presentation."
That’s what I say on my opt-in pages. I cover all the important points.
- Let people know who you are: “Hi, My name is Armand Morin”
- Thank them for visiting: “Thank you very much for visiting our…”
- Ask them a question: “How would like to be able to…” (Insert what your product does)
- Ask for acceptance: “If the answer is yes…”
- Ask them to pay attention: “listen really close to what I’m about to say…”
- Tell them what to do next: “Fill in your name and email address…”
- Ask for Action: “Click The Button”
Let’s do a “time out” and take a closer look at what I’ve just said. What I’m doing is breaking this down in a very simplified manner and I’m utilizing very specific phrases. Let’s examine them.
The reason I’m using the question, “How would you like to be able to…?” is because it’s the easiest thing for you to remember when you do your opt-in page. “Hi, my name is INSERT YOUR NAME and thank you so much for visiting our website. Let me ask you a question, how would you like to be able to blah, blah, blah.” Now you insert what your product does.
- “How would like to be able to fix your own car anytime it breaks down?”
- “How would you like to be able to understand exactly how to grow the garden of your dreams?”
- How would you like to be able to lose 20 pounds in the next 16 days?
I always try to look for perfect phrases, and I think this is one of those perfect phrases, “How would you like to be able to…?” It works for anything, it doesn’t matter what—it always works.
Next, we say: “If the answer’s yes…” (which is another perfect phrase)
- “If the answer’s yes, then listen really close to what I’m about to say…”.
- “If the answer’s yes, great, because I’m doing a presentation over the course of the next three days”
- “If the answer’s yes, then there’s good news because I’m doing a presentation over the course of the next three days.”
As you can see, there are a lot of things I could say after, ‘if the answer’s yes,’. It’s pretty much up to you what you say next at that particular point, I’ll leave that open for you to decide.
It’s very important to use language that people can understand. Go back and look at the sample opt-in message that I laid out above. I said, “…I’m doing a very special presentation…” notice my wording! I did NOT say I was doing a webinar. (even though I am doing a webinar). I never use technical terms like webinar. The reason for that is, many people may not know what a webinar is, but everyone understands what a presentation is.
When you use terminology that people don’t know it instantly makes them feel stupid. That’s something you NEVER want to do. It’s not their fault, nor is it a reflection on them if they don’t know what a webinar is.
Also, I never say “live”, live webinar or live presentation, I just say, “I’m doing a very special presentation”. And here’s the reason why, I know a lot of webinar software will go out of the way to make it look like the presentation is live when it’s really pre-recorded. They try to fake it as a live presentation. I don’t think that’s right—it’s a blatant lie. It’s totally unnecessary to pretend it’s live. Your presentation isn’t going to be less
effective because you’re not live; it’s the presentation itself that matters most.
I don’t want people to ever think that I’m lying to them, because, once they discover you lied to them, you lose their trust. In marketing you work very hard in order to gain a person’s trust, and just a little bit of trust can go a long way, but if I start doing things that makes them question my integrity, it’s going to make them question everything I’m telling them, and they may not believe anything that I ever say again.
The next thing I said was, “We’re doing a very special presentation over the course of the next few days.” Pay attention to the words I use, I say, “over the next few days” or “next three days”. This is very, very important. Why? Because I don’t want a person to put this off forever. And when you hit the dropdown menu, on my presentation opt-in page, it blatantly says the next three days. Choose a day over the next three days—that’s it.
Our next step is to tell them what to do next…fill in your first name, fill in your primary email address.
Let’s talk about that for a second. If you’ve ever heard me talk about opt-ins or heard me on one of my opt-in pages, you know that I always say this part the same way. “Fill in your first name and your primary email address.” Yeah, it’s habit because I’ve been saying it exactly like that for a long time. Why is that? Because I realize that most people have more than one email address, and I want them to enter an email address that they actively use, so I will always instruct them to use their primary email address.
I then tell them to click the button. Sometimes I might just say, “click the button below”, but a much better way is to “name” the button. For example, “click the button on this page that says, “Click Here Now.” If the button says, Click Next, I’ll say, “click the button on this page that says, “Click Next.” If the button says Submit, I’ll say, say “click the button on this page that says, “Submit”. The reason I do that is because I want them to be looking for those particular words.
“Click the button below that says, Click Here Now, and you’ll instantly be registered.” NOTE: That’s another perfect
phrase, “you’ll instantly be registered, don’t wait.” At this point you repeat the directions again and say, “then, I’ll see you on the presentation.”
As you can see, we’ve included some very specific information and phrases. The day and the time is the most important
part. Notice the phrasing that I’ve used regarding the day and time. I say, “The day that’s best for you and the time you know you can attend.” This is very important, because we’re already setting up the importance of attending this particular presentation. It’s very subtle.
That covers the first part of the webinar process, the opt-in page.