I cannot express the importance of SEO (search engine opti- mization) on your website. In the past I’ve shared many SEO tips but this article is going to focus on six specific SEO tips every online marketer should know to improve organic traffic to your website. If you were to ask my high school English…

Click Here To Read More

We’ve seen it time and time again. You go  to  a  website  and  everything  is there, including the kitchen sink. You’ve got outgoing links to recommended resources, you’ve got their recommended books on Amazon, you’ve got a compilation of articles, you’ve got a large product showcase, and seemingly everything else under the sun. Speaking great…

Click Here To Read More

There are three types of image formats that are widely used for web graphics. These are; jpg or jpeg ; gif and png (pronounced as ping). I’ll explain each in just a moment along with their uses. frank deardurff I’m sure you’ve visited a website where a person’s picture looked pixelated or spotted. Or an image had ragged…

Click Here To Read More

A hyperlink is a section of text that has been given some code instruction to go to a different location, either on the page or to a different website all together when someone clicks on it. frank deardurff This website mistake has been an issue for a long time but with some of the newer…

Click Here To Read More

Adding Keyword Alt Tag To Your Images Is Important Because Search Engines Also Read Alt Tags. frank dearurff Let’s   start   this   section   by describing   what   an   image alternate (alt) tag is before going into its purpose. When the Internet was in its early stages everything on the web was text because connection speeds were limited.…

Click Here To Read More

Most of us have probably heard the expression “Out of Sight, Out of Mind,” This is especially true for information marketers frank deardurff In Bret Ridgway’s course “The 50 Biggest Mistakes I See Information Marketers Make” this expression was discussed in the context of how frequently you should make contact with your clients and prospective…

Click Here To Read More

One of the single most overlooked areas in marketing is the use of color on websites and in offline marketing pieces. The way we view colors psychologically triggers how we feel, think, or even buy. frank deardurff Colors are similar to words as they both have interpretations as to their meanings. Are you stirring the…

Click Here To Read More

Do you ever wonder how some sites get top rankings in the main search engines and others do not? Well of course you do. The reason being  is that these sites adhere to a system that the search engines love and in return give these websites higher and better rankings in their listings. There are…

Click Here To Read More

Any internet marketer will tell you video enhances your marketing effectiveness dramatically. Several Marketing University high rollers use video-only sales letters… whether it’s a screen capture PowerPoint videos delivering a sales message, or a live action talking head video recorded from their phone, webcam, or camera. Using your preferred method, there are four videos  you…

Click Here To Read More

If you mention the words “security” or “protection” to most internet marketers, you’re likely to get a response which includes the names “Norton” and/or “McAfee.” While that type of “security” is certainly essential, there’s another type of security that most Internet marketers neglect to consider. What I’m talking about here is installing a plan for…

Click Here To Read More

Now here’s a mistake you need to look at from two different sides. This one has to do with testimonials. If you’re giving a testimonial to someone else what you hope for is completely opposite of what you want to do when someone gives you a testimonial for use on your site. As a giver…

Click Here To Read More

Your webmaster (or more accurately, your web designer) is an important part of your web team. So it is more than worth your time and effort to build a strong relationship with him or her. Dr. jeanette cates Here are five things you can do to keep the lines of communication open between you and…

Click Here To Read More

When it comes to your SEO title tag strategy, you are presented with quite a quandary. Do you write title tags for search engines (to get found) or for people (to  get the click)? That’s almost like saying, “Which came first… the chicken or the egg?” As you may (or may not) already know… title…

Click Here To Read More

If you’re not split testing, it’s an easy way to improve your conversions. Send half your traffic to page A and half to page B and figure out which of those pages get you more opt-ins or sales. If you want a decent converting webpage you should split test. I’m going to share with you…

Click Here To Read More

We see this mistake quite a bit   or maybe we don’t! So many times we see order buttons and form submit buttons that don’t appear to be buttons. Many web designers will make great looking graphical buttons to “match” the design of the rest of the site. While these buttons might look nice they aren’t…

Click Here To Read More

quick way to lose a hard earned sale is to have an order page that is out of sync with the rest of your website. We’re told time and time again that people buy from those they know, like and trust. We do everything we can on the optin page to get that first sign…

Click Here To Read More

Page Not Found. This is something just about everyone has seen at one time or another if you’ve spent anytime online at all. In ‘web’ lingo these types of pages are called 404-pages frank deardurff Now  you  are  probably  thinking why is a “page not found” or a 404 error page a website mistake, and…

Click Here To Read More

When setting up your navigation structure for your menus think about simplicity. frank deardurff There   are   many   types    of navigation that can be used on a website and many locations on a page that navigation can be placed. Obviously, too many locations can be a problem because the website visitor  can  easily  get  distracted from…

Click Here To Read More

(This is an excerpt from my book “50 Biggest Website Mistakes”) It’s so frustrating.  You’ve  worked your butt off creating a great looking website and you’re sitting back admiring your handiwork. You’re so excited about your great new look and feel that you immediately upload your new site and make it live. You bring up…

Click Here To Read More

Many people don’t pay attention to the URL when visit a site… What they’re really doing is providing their username and password to the hacker frank deardurff This article is for people that own websites or who visit websites…which these days is pretty much everyone, correct? As you may or may not know I run…

Click Here To Read More

Testing is an often overlooked or completely forgotten about function of a website. You should always  be in “test mode” on your website, tweaking and testing to see what you can do to improve conversion rates. Any element of your web page can and should be tested to see if you can get a better…

Click Here To Read More

You’ve probably heard the term, “Speed Kills”, Well…the opposite is true when you’re speaking about webpages loading frank deardurff Generally  we  hear  that  going too fast can be deadly. Well, of course, if you look at this in the context of driving that is probably true but when it comes to your website it couldn’t…

Click Here To Read More

Many times we use passwords that are way too easy to guess and use the same passwords over and over across many sites…this makes a hackers life easy. frank deardurff I’ve seen this mistake over and over on many websites and web services that many business owners utilize. The mistake that I’m talking about is…

Click Here To Read More

Too many times people have added styles to the link to make it appear a different color or added coding to make the underline disappear…Remember a confused shopper rarely buys. They just stay confused and then leave.” frank deardurff This website mistake (see above quote) has been an issue for a long time  but  with some of the…

Click Here To Read More

August was named in honor of the first Roman Emperor because it was a month of great triumphs. Make the month of August the month you conquer your challenges. Going along with that frame of mind, Rome wasn’t built in a day and neither is our online empire. We do need to be aware though…

Click Here To Read More

This is a mistake I’ve made and am working on correcting once I determine the words I want to use. I think for starters I should probably explain what a “tagline” is. The best definition I found states it as: “Tagline – A memorable phrase or sentence that is closely associated with a particular person…

Click Here To Read More
man in blue denim jacket facing turned on monitor

An online business owner needs EVERY advantage they can get to be sure they are noticed and get their point across. frank deardurff Recently I’ve been working on a couple major site renovations, and in doing so it has brought some things to mind I thought I would share. These are just a few common…

Click Here To Read More