Testing is an often overlooked or completely forgotten about function of a website. You should always  be in “test mode” on your website, tweaking and testing to see what you can do to improve conversion rates. Any element of your web page can and should be tested to see if you can get a better…

Click Here To Read More

You’ve probably heard the term, “Speed Kills”, Well…the opposite is true when you’re speaking about webpages loading frank deardurff Generally  we  hear  that  going too fast can be deadly. Well, of course, if you look at this in the context of driving that is probably true but when it comes to your website it couldn’t…

Click Here To Read More

Many times we use passwords that are way too easy to guess and use the same passwords over and over across many sites…this makes a hackers life easy. frank deardurff I’ve seen this mistake over and over on many websites and web services that many business owners utilize. The mistake that I’m talking about is…

Click Here To Read More

Too many times people have added styles to the link to make it appear a different color or added coding to make the underline disappear…Remember a confused shopper rarely buys. They just stay confused and then leave.” frank deardurff This website mistake (see above quote) has been an issue for a long time  but  with some of the…

Click Here To Read More

August was named in honor of the first Roman Emperor because it was a month of great triumphs. Make the month of August the month you conquer your challenges. Going along with that frame of mind, Rome wasn’t built in a day and neither is our online empire. We do need to be aware though…

Click Here To Read More

This is a mistake I’ve made and am working on correcting once I determine the words I want to use. I think for starters I should probably explain what a “tagline” is. The best definition I found states it as: “Tagline – A memorable phrase or sentence that is closely associated with a particular person…

Click Here To Read More
man in blue denim jacket facing turned on monitor

An online business owner needs EVERY advantage they can get to be sure they are noticed and get their point across. frank deardurff Recently I’ve been working on a couple major site renovations, and in doing so it has brought some things to mind I thought I would share. These are just a few common…

Click Here To Read More

‘If your advertised article be of a kind which you cannot reasonably hope to sell him through Printed Salesmanship, make it possible for him in the advertisement to do something toward purchasing.’ —John E. Kennedy, author of ‘Reason Why Advertising Plus Intensive Advertising’ This quote from John E. Kennedy, one of marketing’s early master copywriters,…

Click Here To Read More

Do you know that, in order to keep your website cur- rent, it is important to be making a change or adding new content every 21 days? Most business people set up a website… and then they do not look at it again for months—if not years. “It is just as important optimize your site…

Click Here To Read More
close-up photo of assorted coins

Some things are hard to understand. As I have been venturing out, I see signs here and there stating that they have a need for change. There are a lot of theories on that and I have a few of my own but, that’s not the real “Change Shortage” I’m talking about here. I’m talking…

Click Here To Read More
person holding black and white card

I talk to many small business owners and many of them question why they need a website. They say, “well, isn’t it just a glorified business card or just a digital flyer of my business?” The answer is, not really. Your website is more than a business card. You can, in fact use it for…

Click Here To Read More

It seems there are more and more independent consultants around these days. If you aren’t familiar with the term, …an independent consultant is a person who works or sells for a company but is not directly employed by that company. In most cases they work on a commission or percentage of the sale. This is…

Click Here To Read More
person holding smartphone

Whether you search the web looking for products or have a website with products of your own, you may have run across a few of the following terms: Mobile Friendly Design; a Mobile Friendly Website; Responsive Website, Fluid Design, etc. Simply put, a “Mobile Friendly Website” is one that has been designed to best fit…

Click Here To Read More
person using MacBook Pro

I was recently asked how many form fields is too many on an opt-in page/form. A similar question is, are there form fields that will cause opt-in form abandonment? To answer that, we need to look at a few different things. It’s hard to give a global answer for everyone. What I will say is…

Click Here To Read More

Since I’m an online entrepreneur and web developer, I spend A LOT of time online. This also means I use the Internet a lot when corresponding with other people and businesses. Something recently has annoyed me, and I want to make sure this does not happen to you. What I’m talking about is lost opportunities.…

Click Here To Read More
selective focus photography of brown rabbit on grass field

In the days when blogging first became popular, it was common for bloggers to simply choose an image they liked and plop it into their post. If they wanted to be fancy, sometimes they would add a catchy caption. However, in today’s crowded and competitive market, a simple photo won’t do. Rather than using an…

Click Here To Read More
gold pyramid on brown wooden table

We stall for a short time; our wheels are spinning and we’re waiting for something to happen frank deardurff Generally, the term buffering applies to video streaming but I feel that it can apply to your business as well. In explaining what buffering is I’ll also explain how to avoid buffering in your business. Buffering…

Click Here To Read More
man using IP phone inside room

Give Them Great Customer Experience Even When They Cancel frank deardurff When building your business, you usually think about what is best for your customers. What will attract them to your store or services? You may also think about stick strategies, such as what will make them become a repeat buyer or utilize your service…

Click Here To Read More
brown tortoise on brown sand

Everyone wants a website that loads quickly and delivers a great visitor experience. paul taubman Everyone wants a website that loads quickly and delivers a great “visitor experience.” There are times when that does not happen – the site seems slow, or even worse it chugs along at a snail’s pace. Not only do people…

Click Here To Read More
laptop computer on glass-top table

It’s important to check your website and automated systems to make sure everything is working like a fine tuned machine Scheduled Tune-ups You take your car in for scheduled tune-ups and to get the oil changed. Why don’t you do the same to your sources of income, your website? It’s just as important (maybe more…

Click Here To Read More
computer screen displaying website home page

“The fact is that most hackers prey on sites that are outdated or left ‘as is’ after installation. They know exactly what to look for to get into those untouched websites.” Frank Deardurff As more and more websites use WordPress as their builder platform, it seems that hackers try harder and harder to find loopholes…

Click Here To Read More
person holding a black and white bottle

Most of us have heard the terms “just sweep it under the rug” or “put it off for a rainy day”. But as we all find out, that’s just not good housekeeping. I’ve written a few times about different website tips, but one of the most important articles I have written is this one on…

Click Here To Read More
three person pointing the silver laptop computer

“Its a great form of flattery when someone stops what they are doing in order to leave comments on your site saying, ‘we like it’!” Paul Taubman Comments Indicate Engagement Many of us make a living being online. We attract visitors to our website and provide them with some great content via our blog. One…

Click Here To Read More
monitor screengrab

SEO stands for “search engine optimization.” SEO affects every website on the internet and it is crucial that anyone who owns a website should understand it. It can be a bit difficult to get a concise definition of SEO, so we are going to provide one and explain why it matters for your website. What…

Click Here To Read More
four people watching on white MacBook on top of glass-top table

I recently did a weekly training for Marketing University where I got to choose the topic. Being a web guy, I generally try to pick a topic related to web strategies, web resources and such. During this training I covered a tip and resource on how to reduce image size. The training was titled Website…

Click Here To Read More