If you don’t have traffic coming to your website, you don’t have a business. That’s the bottom line. armand morin You could have the greatest copy in the world, but if no one knows about your site, it’s not going to do you any good.  The art of getting traffic is the key to a…

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Write as if you were speaking WITH your prospect, right in front of them, in a comfortable, conversational manner. Michel Fortin Most  of  the  sales  pieces  people  ask  me  to rewrite  seem  to  offer  great  products  and services. In fact, some of their offers are so good, prospects would be crazy to turn them down.…

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Your copy is arguably one of the most important aspects of your marketing. Without great copy, you can’t expect your marketing messages to be very effective. armand morin How  important  is working  with  a  great copywriter? Well, how important is your copy? Your  copy  is  arguably  one  of  the   most important aspects of your marketing.…

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It must make sense to the person who has never heard of you to click the link and find out more about what you have to offer. Connie Regan Green Even  before  you  write  your article, think about the reason you are writing it. You may be building your list and sending readers and potential…

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If people knew who you were, would that make them really want to buy from you? The short answer is YES. If your reputation precedes you then you’re not an unknown factor anymore. They have something to base their decision to buy on, and it’s  going to be easier for them to make that buying…

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What’s the difference between a benefit and a feature? That’s what we are going to look at here. You’ve probably heard me speak against the “blue pill” $27 and $37 products that are out there, but the one thing these products have done very well is they haven’t showed you or sold you the features…

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Figuring out what emails to send to your subscribers is easy. First of all, you need to have a separate sub-list in your autoresponder for every product you sell. That means if you sell one e-book and one membership site then you have a sub-list for the e-book and a sub-list for the membership site.…

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Your book is finished. It’s about to hit the bookshelves and online stores. Now you’re ready to launch. Hold on! (Sound of  screeching  brakes)  This is not the time to launch your book. That time actually started months ago, when your book was just a glimmer in your eye and a glow in your brain.…

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Copy is all about words. Or is it? Copy is about using words to describe the benefits of your offer. About using words to paint vivid mental imagery. About using words to stir the senses, press all the “hot buttons” and push the reader to take some kind of action. But is it really ALL…

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Writing doesn’t have to be the hardest part of your eBook creation. If you hire ghostwriter freelancer, you put the responsibility of writing on them. armand morin I write most of the copy for my own products. I do okay at it, but it takes me a lot of time. It’s not my specialty. I…

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Many people ask me how they can write better copy for their sales letters. One of the first things that always come to mind is to be more descriptive. Now, I don’t necessarily mean that you need to do a better job describing your product. What I mean is you should try to paint a…

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Your headline is the most important piece of copy on your sales page. connie ragen green Being able to write compelling headlines is a skill that will set you apart from others who are also working to promote their products and services on  the  Internet.  Once  you  learn  how this can be done effectively you…

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The question of whether one should write their own copy is frequently asked. This blog has featured articles focused on topics related to writing your own copy. But this time we’ll look at the other side, working with a copywriter in the best manner possible to achieve success. The information is provided courtesy of David…

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Should you use a pen name when you write? Here are five reasons you may want to use a pan name. dr, jeanette cates If you are already an author or you’re planning to write a book you need to decide if you should use your own name or a pen name. Here are five…

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person picking white and red book on bookshelf

Your book should serve as an entry point into your entire product mix where the real money from your book is made on the products and services people purchase from you that are a follow up to your book. bret ridgway That means your book is what many would consider a lead generation product. It’s…

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framed eyeglasses on top open book

I’ll never forget the day I decided to quit my stable $50,000 a year job. Candy, the older assistant who really ran the company, had the radio on in her office. She actually bossed me around sort of like the Meryl Streep character in “The Devil Wears Prada”. But most of the time she tolerated…

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steel wool photography

Ultimately, your brand is the perception your audience or your market has about you. jim howard Your book will leave an indelible impression on the reader; you want that impression to be a positive one. As you create your book, there are some things you must think about to make sure the impact you leave…

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You have to build your audience, and communicate with that audience so they know you are someone they want to learn from.” jim howard I’m sure you have heard this saying more than once… “Everyone has a book in them.” I’m not sure if that’s true or not, but there is one thing I know…

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You can say you’re great and say it as loud and as often as you want, but the minute someone else says it, it becomes true. When you write a book and it’s published, you may find yourself established as an industry leader because you wrote the book on the subject. It sounds cliché, but…

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man holding his chin facing laptop computer

How many times have you read an article and thought “I know that!” Yet there is the article on someone else’s blog, getting rave reviews from the readers. That person is reaping the benefits of more followers, more readers, more fame, more subscribers, and more revenue. The question is why didn’t you write the article?…

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