Positioning Your Brand

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If you’ve been involved in marketing of a product or service for any length of time you’ve probably come across the phrase “Unique Selling Proposition (USP).” Some will know it as Unique Selling Point and others as Unique Value Proposition (UVP). Whatever name you know it by, it essentially boils down to this: “How are…Click Here To Read More

Often Made Branding Mistakes

One of the biggest mistakes we see with websites is a lack of identity, something that the visitor can recognize as your brand, whether it’s a definable logo; tag line; or color theme. Be sure to carry that identifier through the whole sales process. Too many times we see an optin page (the page a…Click Here To Read More

Are You The One And Only?

What is unique about your business? What can customers only get from you? The answer to this can make you millions.armand morin Are you the one and only? Is there a part of your business where you are the only person in the world that actually can do it the way you do? This has…Click Here To Read More

The One And Only

Are you the one and only? Is there a part of your business where you are the only person in the world that actually can do it the way you do? This has been coming up in a lot of things I’ve been reading lately. I’m a big fan of a guy named Marty Neumeier.…Click Here To Read More

Change Is Good

At one point, the advice I followed and the advice I passed on to others was the idea of having one product per website. That was all anyone ever did because we knew at that particular point in time it was what worked best. It still works that way today, but the way people view…Click Here To Read More

The First Impression

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Ultimately, your brand is the perception your audience or your market has about you.jim howard Your book will leave an indelible impression on the reader; you want that impression to be a positive one. As you create your book, there are some things you must think about to make sure the impact you leave is…Click Here To Read More

Don’t Alienate Your List

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I was talking with a colleague at an event a while back and he was telling me the story of how he had worked with a well- known Internet marketer who had crafted an email that was sent out to a list of 60,000 people. This colleague’s list was used to seeing email in a…Click Here To Read More