It’s All About The Offer

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Recently I’ve spent time thinking about what an offer actually is. That’s a tough one, especially if it’s for a seminar or other event— how do I know what offer to make now? So how can I really convince somebody to come to my event versus going to someone else’s that might be going on…Click Here To Read More

Speakers: How Well Do You Know Your Audience?

speaking audience
Without question one of the major contributors to the successful delivery of a speech is to have your audience all feel as if you are talking directly to them. The ability to connect at a “heart level” greatly increases the bond you have with your audience and leads to a well-received presentation. It does not…Click Here To Read More

Overcome The Fear of Online Presentations

There is no doubt that today’s marketplace is attracted to visual images. Just look  at the rise of Pinterest and YouTube both visual mediums. Time and again people choose to watch a video, rather than read the manual. That’s  why you need to use visuals  if you want to attract your market’s attention online. One…Click Here To Read More

How To Give A Great Interview

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Video marketing is a force you cannot avoid. One of the best ways to use video like a champ is to interview other experts and colleagues in your field. In fact, you may even have a whole cache of interviews under your belt. If you can hold a teleseminar interview over the phone, with a…Click Here To Read More

Consuming Your Seminars

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When we think of the term “seminars” we think of multiple speaker events that run anywhere from two to four days in total length. If you are one of those speakers at an event of this type, you certainly will have a number  of factors come into play that can impact how well your information…Click Here To Read More

Public Speaking Goldmine

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There are two main objectives in sales — to get the sale and then to increase the amount of sales. Whether we realize it or not, we are salesmen selling people on our message and we do it through various forms — books, audios and videos. We help others by providing education and knowledge through…Click Here To Read More

Maximizing Your Workshop

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Managing expectations is a critical element in the success of any content delivery in any mediumbret ridgway Workshop, by their nature, are more interactive than seminars. People come to a workshop expecting to work on their business in some way, shape or form. After all, you can’t have a “work”shop without work. Workshop groups are…Click Here To Read More

Knowing Your Audience Demographics

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Without question one of the major contributors to the successful delivery of a speech is to have your audience all feel as if you are talking directly to them. The ability to connect at a “heart level” greatly increases the bond you have with your audience and leads to a well-received presentation. Connect With Your…Click Here To Read More

Technology: Friend and Foe

“You simply cannot trust the reliability of an Internet connection in any meeting room, even if the hotel or promoter tells you they have Wi-Fi in place. While an actual live demo of you performing some task online in real time can be impressive, if the Internet connection fails it can really kill the momentum…Click Here To Read More

Hosting An Event

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Things To Consider if You Want To Put On Your Own Events After you have spoken at a few events for other promoters you may want to consider putting on your own event. After all, it looks so easy, doesn’t it? Well, not so fast cowboy. Putting on live events of any type is an…Click Here To Read More

Speaker Metrics

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When running any business there’s an old expression— “You’ve got to know your numbers.” Yet it is surprising that most business owners have little knowledge of what their key numbers or metrics are. Baseball players have their Batting Average, investors have their ROI, Internet marketers have their Click Thru Rate and so on. Each industry…Click Here To Read More

Offers: Selling From The Stage

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If you have opted to be a “free” speaker which uses the product sales model, then that means your income will be directly related to your effectiveness in selling from the platform. I have seen speakers deliver great content and then freeze up when it came to the sales close portion of their presentation, and…Click Here To Read More

Million Dollar Presentations

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Getting Started Recently we talked about Getting Started with your Million Dollar Presentation. This month we’ll get into the body of the presentation. Let’s start out by talking a little about “talking.” Every person has a different speaking style and speaking habits that they need to fix. When I was about 25 years old, I…Click Here To Read More

Educate – Motivate – Activate

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“As you create content, you should educate your audience. Give them good and solid information, tips or strategies they can use to move forward.”jim howard Educate, Motivate and Activate I’ve seen a lot of speakers and trainers and have worked with a ton of authors. The best ones will typically do three things as they…Click Here To Read More

Million Dollar Presentations: Part 1

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This is the first article in the Million Dollar Presentations series. You’ve likely seen a lot of presentations from many different people, while some suck, some are okay, some are good, but very few are million-dollar presentations. If you asked 10 people to create a presentation for you, you would have presentations created 10 different…Click Here To Read More

Write That Book

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This is an excerpt taken from Chapter W: Writing a Book in ABCs of Speaking: Your Building Blocks to Speaking Success by Bret Ridgway, Adryenn Ashley, and Caterina Rando There is no doubt that one of the quickest ways to establish yourself as an expert is to be an author. Make no mistake about it—being…Click Here To Read More

Leverage For Speakers

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If you are a speaker and your business is up and going at all, you can quickly find yourself wearing any or all of these hats (and more): Public SpeakerMarketer of Your Speaking ServicesInformation Product DeveloperShipping ManagerCustomer Service ManagerOrder TakerTravel PlannerWebsite Designer So, you have to ask yourself which of these hats you should be…Click Here To Read More

Upsells and Under-valuing

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How Much Money are You Leaving on the Table as a Speaker? This is an excerpt taken from ABCs of Speaking: Your Building Blocks to Speaking Success by Bret Ridgway, Adryenn Ashley, and Caterina Rando. I recently attended an event and ran across a speaker I have known for several years as a for “fee”…Click Here To Read More

Controlling The Room Environment

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To maximize your effectiveness as a speaker it is of paramount importance that you control the environment in which you will be speaking as much as possible. Your environment can certainly include things like the room temperature and lighting. But it will also include a lot of other factors you may not have considered previously.…Click Here To Read More