Research and determine how your market likes to consume products.
Once you determine how your market likes to learn, you can build your product accordingly.
You may find it makes sense to create your product in more than one format. There are a number of types of products that you could create:
- An ebook
- A Kindle book
- A physical book
- A 3-ring binder
- An audio product
- An MP3
- A CD
- A DVD
- A home-study course
- A combination of any or all of the above
Sometimes it makes sense to offer the same product in more than one format. For instance, if you create an audio product you may want to have that transcribed and offer the pdf version of the transcriptions in conjunction with the audio file.
You want to make sure you are giving the market exactly what it wants in the way and shape it wants it and at the price point they want to pay. If you do that, you have a winner and people will buy!