Domain Name Strategy – Camel Casing

All domain names that are multiple word domains need to use the concept of ‘Camel Casing’ to improve the readability of the domain.

bret ridgway

Ever found yourself driving down the road and see the service vehicle for some local business? They usually list the company name, maybe with a logo, then typically a phone number and a website URL.

Ever notice how many times you see a website URL that’s listed like this?:

www.freakeshlylongdomainnamefor localbusiness.com

Pert near impossible to read, isn’t it?

That’s why all domain names that are multiple word domains need to use the concept of Camel Casing to improve the readability of the domain. So, instead of the impossible to read domain above it would be:

www.FreakeshlyLongDomainNameForLocalBusiness.com

Simply capitalize the first letter of all the major words and the URL is much more readable. This also applies to anywhere you list a domain such as:

  • Billboards
  • Business Cards
  • Sales Literature
  • Trade Show Booths/signage

Sometimes you have just a few seconds to catch a prospect’s attention and if their mind can’t discern your URL easily then you may well have lost them.
Just make sure your domain name isn’t case sensitive and you’ll be good to go.

Posted in ,

Bret Ridgway

Find out more about Bret Ridgway and the services Speaker Fulfillment Services can provide you at SpeakerFulfillmentServices.com.

Get Our Updates

Get free updates to everything that's happening with Marketing University. Fill in the form below.