1. Take Note Of How Your Industry Likes To Learn
This is area where your own preferences can get in the way because you may like to learn a certain way and assume that everyone else does too. For example, you may learn best through experience, meaning that you learn by interacting with and doing something.
Knowing that, you might decide to put together and hold an event, but if your customers don’t learn that way they won’t come and you will lose a lot of money. You have to understand that different people like to learn in different ways.
Maybe your customers like video better than audio. Maybe they like to read as opposed to listening. Maybe they like to listen as opposed to reading.
So find out how your customers like to consume their products and then give it to them that exact way.“
Make the problem your enemy and be determined to solve, fix it or get over it and move forward in spite of it.”
2. Make A List Of Your Competitor’s Price Points And Come Up With An Average
This is very important. The reason you want to do this is to find the high, the low and the average prices that my competitors are using. This will give me an idea as to what the market is used to spending.
When you go to price your product, this will help you know if you’re going to be in line with what’s already out there or not.
You don’t want to be way beyond what most people would want to pay, and you don’t want to be too low because you’re doing yourself a disservice at that point.
I like to price my products towards the upper end of what’s out there.
I don’t necessarily want to be the highest, but I don’t want to be the cheapest either. Normally, I come very close to the top price because people associate price with value.
Think about it; let’s say I have two cars in front of me. From the outside they look identical in every way, shape and form. One is $12,000 and one is $80,000. Which is the better car? Most people would say the $80,000 one just because of the price.
Let’s say my wife wants one of two purses, one for $50 and one for $500. Which is the better purse? You guessed it, most would say the one for $500.
So, come up with a list of prices that are being used by your competitors, see what the average is and price your products accordingly.
3. Make An Outline Of Your Product
I would outline my product before I make it.
You have the list of questions that your market is asking, so now you just have to compile the answers. So make an outline of the questions along with the answers to those questions.
This is very crucial. By outlining the product, you guarantee not only giving the best and most thorough answers possible, but you will also not forget to add any important information, as well.
At this point you have researched the topic quite extensively and should have a good idea as to what you want to offer in your product.
This sounds like a lot of work, but it’s not as much as you think and it’s also worth the effort. Most of this can be done in a single day. When you outline your product, it will make it very easy to compile the information in a logical format that will make it simple to create the perfect product.
4. Decide If All this Information Will Be One Product Or Two Products
Often what happens when you start putting your product together you find out that it is too much information to be in just one product.
Lets face it, people don’t want to sit through a ton of information in one sitting.
It used to be that people wanted books that were 300 – 400 pages, now they are more inclined to buy books that are around 180 to 200 pages. People don’t want, or have time to sit and watch 2 hour videos, they may only want to watch 45 minute ones instead.
So evaluate your product and make sure that you product has enough information to fully accomplish it’s goal, but make sure that it is also easy to digest and follow and don’t be afraid to break into multiple products if necessary.